Design a new savings deposit for the bank and design a marketing step for it.

New Variety: Green Savings Community Bank

Invite people from community neighborhood committees to participate, set up a stage one hour in advance—set up an exhibition (set up Yi Labao: post posters and distribute leaflets)—carry out activities—end the activities, and guide the entrance of the activities in the following order—register and queue up—collect information—open cards—conduct risk assessment, sign contracts (online banking, mobile banking, salary management)—pay attention to WeChat and accept remote banking services.

Marketing steps:

(A) community pre-trip work: community property communication

1, neighborhood committee. Neighborhood committees are well-known, familiar with the situation of residents in the community, and publicize the venue in the community. The use fee and the fee for posting promotional materials have the right to be reduced or exempted. The breakthrough point of negotiation: cooperation to promote community sound financial management services; Enrich community life,

2. Community clubs or management offices. Clubs or management offices in the community have mastered the information of most residents, especially active customers with large assets or actively participating in community activities, which can help attract some big customers. Breakthrough point of negotiation: increasing community value-added services.

3. Choose the type and quantity of grain and oil products at the event site, the price and preferential treatment of the products, and formulate the on-site promotion plan.

4. Select the joint venture company, and select and confirm the prizes and quantity of each grade.

(2) Online and offline synchronous preheating, customer reservation in advance, business pre-acceptance:

1, community promotion (announcement+one page)

One week in advance, all account managers of the sub-branch use various publicity channels such as WeChat, QQ and Fetion to forward our community activities; Display boards can be placed in the lobby to let customers who come to the lobby for business know the time and content of this activity; Posting posters on bulletin boards, elevator poster boxes, community clubs and property offices, and distributing activity leaflets in the mailbox of the building; Publish information in all directions in the form of SMS publishing, WeChat interaction, and announcements within the QQ group of community owners; Gradually establish the service image of wealth management in the community, strengthen various contacts with the target community, close the feelings between outlets and community customers, and steadily promote community marketing.

2. Promotion outside the community (media+surrounding merchants)

Publish event notices and event newsletters in newspapers, internet and other media that have kept information for a long time to expand the brand effect; Keep the service information cards of convenience supermarkets and surrounding merchants in the community, and also serve as designated registration offices for outlets.