How to write attractive lottery copy

Attraction of prizes, simple rules of activities and creating a sense of urgency.

1, Attraction of prizes: The lottery copy should emphasize the attraction of prizes. Whether it is a physical prize or a virtual prize, it must show its uniqueness and value. For example, the prize is a high-end mobile phone, which can emphasize its advanced technology and unique design. Prizes are coupons or cash-filled red envelopes, which can highlight its practicality and value.

2. The rules of the activity are simple and easy to understand: the lottery copy needs to clearly state the rules and conditions for participating in the lottery. The rules should be simple and easy to understand, so that participants can quickly understand and participate. For example, the rules can be explained by simple words or pictures, so that participants can easily understand and follow the requirements.

3. Create a sense of urgency: the lottery copy needs to create a sense of urgency, so that participants can feel the pressure of time and the urgency of winning the prize. This sense of urgency can be generated by counting down and snapping up in a limited time. To urge participants to participate in the lucky draw as soon as possible.