Will the house price in Gu 'an drop? Up?

From "the house price definitely exceeds 10,000 yuan" to "the house price definitely falls below 3,000 yuan", in less than half a year, Gu 'an completed the transformation in the eyes of buyers due to the falling house price. In this small town, only 50 kilometers away from the center of Beijing, how did the house price go up and down?

Status 1

Urban housing prices are generally lowered.

There are no swarms of real estate salesmen at the exit of the expressway, no selling tone like talking to "relatives", and no rhetoric of "planning the second airport"-since September this year, Gu' an, who was predicted that "the house price will definitely exceed 10,000 yuan", has suffered from the house price "Waterloo".

Both the local representative market and the projects with only over 100 sets left began to sell at reduced prices, ranging from 500 yuan/square meter to 1000 yuan/square meter.

101On October 25th, the reporter went to the Peacock British Palace project at the junction of Gu 'an 106 National Road and Chaoyang Avenue. The project 10 10 was besieged by the old owners on 22 October, but for the new customers, the sales staff calmly said, "Now is the best time to buy a house in Gu 'an. We can now buy a garden house with an average price of 6500 yuan/square meter. "

When the reporter learned more about the specific preferential way and the actual selling price, several salespeople almost kept the same tone and said, "If you really want to buy it, the price may be lower, but the specific amount is up to you, and our manager will talk to you personally."

Like Peacock British Palace, the sales prices of Peacock David City, Dragon City, Cui Lin Bay and Lihu Lake in Gu 'an have all been lowered. However, due to falling house prices, since the end of September, the phenomenon of "defending rights" has appeared in Peacock British Palace, Peacock David City and Longcheng.

Status quo 2

Some properties are suspended for sale.

On the one hand, house prices are falling, and on the other hand, old owners are "defending rights", so the real estate market in Gu 'an is in chaos. In this confusion, some projects slowed down sales.

The reporter found that the first phase of several projects located in Gu 'an City has been sold out, but there is no sign of pushing the second phase. Some projects clearly indicate that the opening time will be delayed, and it is possible to open in 1 1 or 65438+2 months.

According to the data provided by the developer of Gu 'an, there was no traditional phenomenon of "Silver Ten" in Gu 'an from June+10 in 5438. Zhou Fan, head of Zhong Ding Phoenix, said that the sales of many small projects in Gu 'an are in single digits. The sales of large-sized units with millions of square meters are relatively better, but due to the price reduction, the mentality of buyers holding money to wait and see is aggravated.

In view of the phenomenon that many properties are closed for sale, she said that the delay in the opening of properties may also be affected by factors such as engineering, promotion strategy and product quality. "Most of Gu 'an's buyers are from Beijing. In the state of policy regulation, the property market around Beijing is also affected. "

Typical project

Developers silently respond to old owners' rights protection

1October 26th, 10, the reporter met Ms. Wang, the old owner of Peacock British Palace who planned to continue to "defend rights" near Sanyuan Bridge. "House prices are falling, why should we pay the bill?" As soon as Ms. Wang opened her mouth, she showed anger.

Ms. Wang said that she bought the first phase of Peacock British Palace at a price of 6700 yuan/square meter. In September this year, the project once again launched "20,000 yuan100,000" and group buying activities. "This made the house price drop by nearly 1000 yuan/square meter! At that time, the sales staff clearly told us that' Gu 'an house price will definitely not fall because of the second airport planning and the future development planning of Gu 'an Industrial Zone'. But now the house price has not dropped, and even the second airport planning in the sales process is no longer mentioned. "

In the "Rights Alliance" in which Ms. Wang participated, most owners put forward the requirements of returning a house, making up the difference or "upgrading" the purchased blank house into a refined decoration. But for these requirements, the owner said that the developer has not given a clear answer so far. The reporter immediately contacted the project leader of Peacock British Palace. As of press time, Peacock British Palace did not respond to reporters.

A person familiar with the matter told the reporter that Huaxia Happiness (600340) Foundation Co., Ltd., the parent company of Peacock British Palace, requires that the project must complete a certain sales quota this year. If it is not completed, the project will be taken over by another company under Huaxia Happiness Foundation. In this regard, the reporter asked the Peacock British Palace for verification, and the other party still did not respond.

Other projects

"Price adjustment" is not "overall price reduction"

Why did Gu 'an house prices fall? Zhao, chairman of Langfang Jinyuan Real Estate Development Co., Ltd. believes that there is no citywide price reduction in Gu 'an property market. Although the price of the Longcheng project under Langfang Jinyuan has also been lowered, Zhao said that the project has not been affected, but has reached a new round of sales peak.

"Gu 'an property market has entered a period of adjustment, but this is not a period of falling house prices," Zhao said. Although Longcheng has also reduced its price, it is only aimed at some houses that have not been sold since the opening. "

Pointing to the sales table and floor plan of a certain apartment in his hand, he told reporters: "The price of this apartment has not only declined in this adjustment, but even increased by about 500 yuan."

Zhao said frankly that the difference between huxing and poor huxing was not considered in the early stage of the project, which led to little difference between the two. "For example, an apartment with a gift area of nearly 10 square meter and an apartment without a gift area have an average price of 6,500 yuan/square meter, and the latter will definitely not be sold. This price cut is basically such products. "

"When the owners learned about the price reduction, they also carried out similar' rights protection', but when they learned that the price reduction was not given away, the storm quickly passed. For the five owners who are really affected by the price, we also informed them and said that they can make compensation when buying a parking space or buying a second suite. " Zhao said that these units were sold immediately after the price reduction, which is enough to prove that the housing prices in Gu 'an are being adjusted, not the overall price reduction.

Regarding the price reduction storm in Gu 'an, he even said that he was not affected by "canceling the second airport" and "restricting purchases and upgrading". "The second airport has started public bidding at all stages, and' planning cancellation' is out of the question. He said: "The real trigger is the price reduction of Peacock British Palace. The already tense mood of buyers has become more complicated, leading more buyers to think that Gu 'an has changed and choose to wait and see with money. "

He believes that Gu 'an housing prices are at a reasonable level and there will be no major decline in the near future. As for Gu 'an, it is impossible to say that the house price will drop to 3,000 yuan/square meter, because the development cost has far exceeded 3,000 yuan/square meter, and even the development cost of some buildings is close to 5,000 yuan/square meter.

local residents

The average price of 6000 yuan/square meter is still too expensive.

"The high housing prices in Gu 'an make us residents simply unable to afford it. "Ms. Huang, who lives near Xinyuan Street in Gu 'an, stood in front of the demolished old house and told reporters that although the relocated house sold to her was 4,500 yuan/square meter, it would take three years to build. Almost all the commercial houses in Gu 'an are around 6000 yuan/square meter, but as an ordinary processor of an auto parts company, her family's monthly income is only 5000 yuan.

After thinking about the housing problem in the future, Ms. Huang calculated an account for herself: if she bought a relocated house of about 100 square meters, she would rent a house outside for three years. At present, the monthly rent of a two-bedroom apartment in Gu 'an is about 1500 yuan, and with the monthly mortgage of 2,500 yuan, the monthly expenditure of the family is only 1500 yuan.

For Gu 'an, where the annual per capita disposable income of urban residents is only 16059 yuan, the price of commercial housing of 6000 yuan/square meter makes many local people look forward to it.

In order to be able to buy a house, many families in Gu 'an have returned to the "family inheritance" way of living, that is, three generations of grandparents and grandchildren jointly invested in buying a house. Therefore, in the streets and alleys of Gu 'an, you can see that many buyers will accompany the gray-haired old man into the narrow sales office.

"We hope that house prices will come down." Like Ms. Huang, many local residents in Gu 'an also have their own expectations for housing prices.

expert

From skyrocketing to plunging, it was originally a follow-up investment.

"The fundamental situation of skyrocketing housing prices still comes from the embodiment of investment behavior." Wang Hongxin, vice president of Beijing Normal University Government Management Research Institute, said that in the process of domestic economic development, China has never had a better way to deal with financial risks and financial crises. And every time the economy appears, the real estate market can always act as a Depth Charge to turn the tide and save the domestic economy.

"This has also instilled an inertia in developers, that is, the real estate industry has become a pillar industry in China, so the government's suppression of the real estate market is only temporary. Therefore, when developers instill this kind of thinking into buyers and investors, real estate has become an investment project with the fastest appreciation potential and the safest capital. "

In addition, Wang Hongxin believes that the reason for the sharp drop in house prices lies in the "conformity" mentality. "Just like the stock market that skyrocketed before, the more prosperous a market is, the more people will take money to the stock market. But if the market is depressed, more people choose to wait and see with money. In the real estate market, investors first speculate on housing prices to attract families with real needs to enter the market. When the market adjusts, investors withdraw from the market and house prices begin to decline, so no one will support the supply of the market, resulting in a sharp drop in house prices. "

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