High-quality development of new energy automobile industry

High-quality development of new energy automobile industry

China Consumers Association recently released the "Analysis of Complaints Accepted by the National Consumers Association in the First Quarter of 2023-Special Report on Automobile Complaints", which analyzed new energy vehicles in many aspects, focusing on the problems such as brake failure, unilateral "power lock", inconsistent configuration and publicity, and difficulty in installing after-sales charging piles.

As a kind of bulk consumer goods, automobile accounts for about110 in the retail sales of social consumer goods. It is not only the main means of transportation for people to travel, but also an important factor to promote consumption. With the increasing popularity of new energy vehicles, consumers' complaints about new energy vehicles are also increasing rapidly, and they are diversified and complicated. According to the data released by the State Administration of Market Supervision, in 2022, the platform received a total of 6,543,800 complaints about new energy vehicles, a year-on-year increase of more than 60%.

One of the main reasons for the increase in complaints about new energy vehicles is that the rapid growth of production and sales scale has led to an increase in the base. According to the data of China Automobile Association, in 2022, the sales volume and sales volume of new energy vehicles increased by more than 90% compared with the same period of last year. In the first three months of this year, the retail sales of new energy passenger cars reached 13 13000, a year-on-year increase of nearly 30%. With the rapid expansion of consumer groups of new energy vehicles, complaints are bound to rise.

From the reasons of complaints, the "old three" problems such as quality problems, false propaganda and contract disputes have surfaced again. Among these problems, quality is the most worrying. If the battery failure causes the vehicle to suddenly "lie down" during driving, it will spontaneously ignite when charging, and the brakes will fail, which will cause serious safety accidents.

At the same time, in order to reduce the safety risk of battery use, some brands unilaterally impose "power lock" restrictions on automobile batteries in the name of system upgrade through technical means, limiting the capacity and charging and discharging ability of batteries, resulting in problems such as slow charging speed, low power consumption and short battery life. The problem of "lack of core and soul" still puzzles domestic automobile enterprises, especially in the breakthrough of intelligent network connection technology. Especially in the aspect of self-controllable, open source and open operating system, there is still a big gap between China and foreign advanced level.

In addition, complaints from the sales side of new energy vehicles should also be paid enough attention. With the increasingly fierce competition in the automobile consumption market, some automobile manufacturers use exaggerated words or hide important performance information in their advertisements in order to mislead consumers.

In addition to the serious discrepancy between the cruising range and the actual mileage, there has also been "advance publicity" in terms of configuration, that is, the purchased car has no corresponding configuration, or it has not yet been listed. Some salespeople have made promises to improve performance, but they can't cash it afterwards, which has caused disputes.

Car purchase contract is an indispensable part of car sales, but in car purchase contract, there are some behaviors that infringe on consumers' rights and interests, such as unilaterally concluding "overlord clause", raising car price or delaying delivery. Among them, after-sales complaints account for a large part, especially the difficulty in installing charging piles, which has become an important factor restricting the promotion of new energy vehicles.

It should be noted that these complaints not only reflect that the concept of "consumer first" has not been implemented, but also let us clearly see some problems still existing in the development of China's new energy automobile industry, such as the key core technology "stuck in the neck", the supporting capacity needs to be improved, and the industrial integration is not high.

Facing the global competition of the automobile industry, especially the new energy automobile industry, China's independent brands have gradually acquired the ability of forward design, quality control, supply chain control, efficiency management and service system construction after years of joint venture and cooperative learning. In addition, the development cycle of independent brands is short, which can respond to the changes of consumer demand more quickly, which also forms certain advantages for independent brand automobile enterprises.

Thanks to the forward-looking layout of the country and the collective promotion of enterprises, China's new energy automobile industry has been in the forefront of the world, and its intelligent R&D and application have also been in the forefront of the world. In 20 12 years, about12,500 new energy vehicles will be produced. After 10 years of development, the output of new energy vehicles in China has reached the first place in the world, reaching the level of 7 million vehicles. The new energy automobile industry, from small to large, from weak to strong, although there are still some problems to be solved urgently, is still a microcosm of China's manufacturing industry. Facing the dual requirements of industry transformation and upgrading and accelerated consumption for comprehensive economic recovery, the road of high-quality development of new energy vehicles is bumpy and long, but the future is expected.