Corporate Culture of Capital Home Ownership

Consistent goals, loyalty to shareholders, loyalty to the company, customer first, focusing on the long-term interests of the company, unifying the interests and goals of investors, employees, customers and society with the idea of * * *, pursuing Excellence and advocating an open and cooperative team culture.

Abide by the rules, do things according to unified management norms, respect and implement the rules, advocate open and transparent teamwork based on rules, and strictly abide by professional ethics.

Learning and innovation: On the basis of respecting knowledge accumulation, we regard continuous improvement and innovation as the unchangeable working way, dare to expand and undertake, promote continuous innovation in business and management, provide fair and open development space for employees, stimulate their potential, attract outstanding talents, and attach importance to and retain talents.

Brand positioning: China Capital Real Estate Co., Ltd., a comprehensive real estate operator, takes China as its brand positioning, aiming at realizing the integrated operation of comprehensive resources with real estate development as the core, including the integration of resources in many fields such as land, real estate, finance, capital, industry and commerce, and then developing into the integration of various product formats such as residence, villa, apartment, office building, commerce, industrial park and even first-class land development. And to the integration of sales, leasing, holding, operation, joint venture and other business models, thus forming a more diversified, more stable and longer-term enterprise value chain, thus surpassing the traditional development model of real estate enterprises, comprehensively enhancing the international strength and comprehensive competitive advantage of enterprises, and moving towards a more solid century-old foundation. Brand Vision: China's most valuable comprehensive real estate operator, Capital Real Estate, takes China's most valuable comprehensive real estate operator as its brand vision, aiming at becoming the pioneer, leader and leader of comprehensive real estate operation, and finally creating more stable, comprehensive and long-term value with the advantages of comprehensive real estate operation. Taking the comprehensive management of real estate as the basic model, it transcends the development path of traditional real estate enterprises, keeps ahead in product value, investment value, customer value and social value, develops into the core strength of China real estate industry, and maintains the strongest competitive advantage of comprehensive management of real estate. Brand concept: full value, full life. The brand concept of Capital Property is full value and life, aiming at leading China real estate enterprises to enter a brand-new international development stage. Full value advocates transcending the real estate industry itself, thus creating more comprehensive value for the industry, city, society, shareholders, investors and customers; The whole life advocates surpassing the supply of the house itself, and creating a more complete service of one-stop property, living facilities, business operation, alliance enjoyment and interactive communication for customers. With this concept, capital home ownership aims to surpass the real estate enterprise itself, make the enterprise pay more attention to people and society, pay attention to the long-term vitality of the enterprise, and grow into a powerful enterprise with lasting management. Brand tenet: Building a house is not only the brand tenet of the first home ownership, aiming at comprehensively enhancing the brand vision of the most valuable integrated real estate operator in China, and enriching and popularizing the brand concept of full value and whole life. As a leading brand tenet, Capital Property will provide more abundant services for millions of customers and create more stable and long-term benefits for millions of investors based on the construction and development of houses. Building is not only the absolute competitiveness of the leading industry of the first home purchase, but also the spiritual mission of fulfilling social responsibility as a development enterprise. Brand advertising appeal: dream is the most beautiful, and build dreams with you. The main advertising appeal language of the Dreaming is Dreaming is beautiful, to build a dream with you, aiming at pursuing a healthier and richer humanistic spirit and making continuous efforts for the city, customers, investors, employees and society. Dreaming is the most beautiful. Dreaming is rooted in the spiritual needs of upper-level customers, and every beautiful dream is created and realized with intelligent products, operations and services. Start with dreams, grow with dreams, follow with dreams, and never stop with dreams.