The "King of the Cottage" has fallen. Do you know which cottage bought the genuine product?

It is the most experienced manufacturer of shaving blades in China, with a domestic market share of over 70% and the sales volume ranking first in China.

Has been imitated and never surpassed. This sentence doesn't apply to Eagle Blade at all.

Because it "copied" other people's products, the result was not only successful, but also because the quality of genuine products was getting worse and worse, so I bought a genuine company …

I have to say that the back waves of the Yangtze River push the front waves, and the front waves die on the beach. Shanzhai needs not only courage, but also skill and innovation.

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In fact, many domestic brands, even some well-known companies, actually started by imitating and learning "shanzhai". The difference is that many shanzhai people not only made it, but even killed the original.

Fei Ying brand blades made their fortune by "shanzhai". In the end, it not only cracked down on genuine products, but also bought genuine companies. You said inspirational is not inspirational …

Starting with imitation, I made a fortune in the name of "shanzhai", and finally I was better than blue in shine on you! It is-the blade of the eagle.

To be a sign of a man's maturity, a beard must count. Fading away from youth, stories, masculinity, maturity, steadiness and sexiness are all the reasons why male compatriots pursue to grow beards.

However, if you don't take care of it for a long time, you will feel sloppy, so shaving has become a compulsory course for every adult male.

I still remember when I was a child, all my elders went to the barber shop, had their hair cut and shaved. Lie there, cover it with a hot towel for a while, and foam it with soap for a minute. A barber shop without shaving service is not a professional barber shop.

Later, with a manual razor, it was much more convenient. But there was no shaving cream at that time, so be careful when shaving with your hands. If I don't pay attention, I will scratch my face. After shaving, I used to touch my chin and cheeks in front of the mirror. Blood stains and handfuls of knives are the marks of the growth of our generation of boys.

Speaking of razors, I have to say "eagle knife", which was available in almost every household at that time. In addition to shaving, it has a wide range of uses:

Fei Ying brand knives were very popular in 1980s and 1990s, and they were used to dig characters and make banners. Banners are needed for large-scale school activities on holidays. The property center teacher will ask the master to write big characters first, and then use this single-sided blade to buckle the words and stick them on the banner paper.

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It's really interesting. At first, an American company produced Eagle blades. Later, a blade factory in China copied their products and sold them. The United States also issued a warning to its cottage companies. Who would have thought that the blade quality of the real company is getting worse and worse, and the reputation is getting worse and worse, even the pirated Fei Ying blade company is also implicated.

In order to break this situation, Shanzhai Blade Factory finally acquired a real American company on the grounds that the quality of the real company's products is not as good as that of Shanzhai.

I have to feel that China people's powerful imitation ability amazed foreigners; "When the front foot sees the product, the back foot' same paragraph' comes out." However, cottage products without their own characteristics have only one ending, and that is the end of the road!

Shanghai Blade Factory has a long history and is the most experienced manufacturer of shaving blades in China. Fei Ying razor blades have a market share of over 70% in China. Its predecessor was Glory Hardware Factory, a small private factory with only a dozen workers. Later, the Fei Ying brand blade with infinite scenery came out here.

1August 1960, in order to expand production, it was moved from Xinmin Road in Zhabei District to Sanlintang in Pudong.1August 1966 was renamed as Shanghai Blade Factory. As the main brand of Shanghai Blade Factory, Fei Ying brand blade has gradually become the first domestic blade praised by everyone. "It has always occupied a dominant position, and the output has increased year by year.

During the period of 1990, the output of Shanghai Blade Factory reached 800 million pieces, nearly half of which were sold overseas. Not only the output has increased, but also the product quality has improved, especially from the initial carbon steel blades to stainless steel blades, which has greatly improved the durability and other indicators, and gradually formed a variety of product series to meet different needs.

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It is precisely because of Fei Ying's market share and great influence in the domestic market that many foreign brands who want to enter the China market are discouraged. But the American "Gillette" company has adopted a more brilliant method-changing competition into cooperation.

During the period of 1992, Shanghai Blade Factory decided to establish Shanghai Gillette Co., Ltd. as a joint venture with Gillette, the world leader in shaving industry, at the peak of its own "Fei Ying" brand blades occupying 70% of the national market share and the annual profit tax of nearly 20 million yuan. Eagle changed from a stumbling block to a bridgehead.

It is said that foreign monks can recite scriptures, and the Shanghai Blade Factory, which is not satisfied with tinkering around the edges, soon found a second foreign cooperation.

1995, henkes, a German.

Despite the constant doubts, Shanghai Blade Factory has never stopped or slowed down the pace of joint venture.

2 1 century, Gillette (Shanghai) Products and Services Co., Ltd. was jointly established with Gillette (China) Investment Co., Ltd.; Shanghai Vides Kitchenware Co., Ltd. is a joint venture between Germany Shuanglian henkes Company and Germany Vides Investment Co., Ltd.; Joint venture with Newill Company to establish Shanghai Parker Pen Co., Ltd.; Shanghai Stewart Co., Ltd. is a joint venture between Germany Stewart Holdings Co., Ltd. and Pujiang Industrial Park Investment and Development Co., Ltd.

Practice is the best touchstone. After six joint ventures, Shanghai Blade Factory snowballed, and its total assets increased from the initial 60 million yuan to the current 200 million yuan. The total assets of its six joint ventures are nearly 654.38 billion yuan, and the annual profit has increased from 654.38 billion yuan before the joint venture to 654.38 billion yuan.

The plate has grown bigger, but the national brand has not shrunk. After the joint venture, the "Fei Ying brand" blades operated by Shanghai Gillette and the "Gillette brand" developed in dislocation, firmly occupying the domestic middle and low-grade blade market, and the annual sales volume doubled.