Residential began to talk about purity?

The concept of commercial and residential buildings entered Beijing from 1999. This residential form meets the needs of some property buyers and makes up for the market gap in this area. So in the past two years, the market situation has been very good and sold well. Recently, however, because many people find that there are many imperfections in the "commercial and residential building" after moving in, a new market positioning and living concept-pure residence has appeared in the market. At present, there are two main projects in Beijing real estate market under the banner of "pure residence", one is Jinxiu Dida apartment in Zhongguancun area, and the other is Yihe International Center in CBD. Shi Yong, director of the R&D Center of Jinxiu Dida Real Estate Company, said that Jinxiu Dida Apartment refused commercial and residential projects because although commercial and residential projects may have their objective factors and various advantages, it should not be ignored that mixed commercial and residential projects will bring many unstable and unsafe factors to pure owners who pursue high comfort, and will also increase the difficulty and cost of property management, greatly reducing the living quality, safety and comfort of houses, which is exactly what people need and value for houses.

Since it is under the banner of "pure residence", there must be some concrete manifestations. There should be clear differences between "pure residence" and "commercial residence" in planning and design, and in some provisions of later property management, including many details. How are these two projects done? The developer of Jinxiu Dida Apartment positioned its products as "pure residence" and refused to live and work. The measures taken are: first, refuse to sell the house to the enterprise for commercial use; Second, it is stipulated in the sales contract that commercial activities are not allowed in the apartment; 3. Failing to provide the business registration certificate of the business premises to the owner.

In terms of product design, the tripartite access control technology adopted by Jinxiu Dida Apartment also objectively restricts the occurrence of commercial and residential phenomena. When the owner enters Jinxiu Dida Apartment Park, he must pass through the park gate, apartment door and elevator three times to prove his identity. It is difficult for people outside the park to enter the community, and it will be very inconvenient for owners to open a company here.

Zhang Zaidong, general manager of Jinxiu Dida Apartment, said that Jinxiu Dida Apartment is located in Zhongguancun, and it is not a problem to do business and residence, but the quality of business and residence is very different from that of pure residence. If we want to position the real estate as a house, we must adhere to the principle that "the owner can't run a company". Although some customers will be lost in this way, the quality of the "house" will be guaranteed and many troubles in property management will be avoided. How will the developer control the nature of the house after the owner obtains full property rights? Zhang Zaidong said that the owners can completely restrain themselves and solve this problem through the property management convention, and every owner has the obligation to abide by the property management convention. In addition, Zhang Zaidong also stressed the need to clarify two concepts. Although there is only one word difference between "running a company from home" and "working from home", they are different in nature. You can also "work" in a "pure house", which has no influence on property management and neighborhood relations. Working in a comfortable smart house will be more efficient and convenient. You can "work from home" in Jinxiu Dida Apartment, but you can't "start a company from home". Yihe International Center is a comprehensive community with both office buildings and apartments. The "pure residence" of Yihe International Center is embodied in the following aspects:

In terms of design, Yihe International Center first divides the location of apartments and office buildings. The apartment is located in the quiet south, and the office building and public facilities are located in the north. The middle zone is the same central courtyard as the hotel lobby, with water walls on both sides of the courtyard. Its courtyard space is not only the lobby of Yihe International Center, but also the joint point of integrating the ecological environment of Beijing CBD, which plays the role of "indoor and outdoor environment" and sound insulation. This effectively separates the two areas with different functions, avoiding the mutual interference between office and life and possible security risks. Apartment is a pure apartment, and office building is a pure office building. In terms of sales, Yihe International Center is unique in the central business district, playing the banner of "pure residence", highlighting the nature of the project and preventing some customers who want to buy commercial and residential buildings from entering Yihe International Center by mistake.

As we all know, in the overall planning of CBD, it is emphasized to keep more than 20% apartments. Many CBD apartments in the market are "commercial and residential" as the breakthrough point, and Yihe International Center does the opposite, which has undoubtedly become a bright spot in the market. In terms of property, Yihe International is actually divided into Yihe International Apartment and Yihe International Office Building. It is Yihe International Apartment that put forward the slogan of pure residence. In fact, Yihe International Apartment and Yihe International Office Building complement each other in function. "Pure residence" and "pure commerce" do their own things and do not interfere with each other. In terms of property management, Yihe International Apartment will fully guarantee the living function of the apartment, and the apartment will strictly restrict the occupancy of "merchants". In order to ensure the living function of the apartment in the central business district has a pure sky, the property department of Jardine Matheson International Apartment will also check and assess the functional use of the residents from time to time. Once "commercial and residential users" are found, the "commercial" function will be forcibly cancelled according to the property management convention.

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