What is the concept of property management?

First, we need to know what property management is. As the consumption link of the real estate market, property management is actually the continuation and perfection of real estate development, and it is a comprehensive management service model gradually established to improve the market mechanism in real estate development and operation. Property management is not only an important part of real estate management, but also an indispensable part of modern urban management. It is very popular in the world and has achieved vigorous development, and is regarded as the "sunrise" industry of modern cities. There are broad and narrow definitions of property management. Property management in a broad sense refers to all services related to the development, leasing, sales and after-sales of real estate; Narrow sense of property management, its main task is the maintenance of buildings, as well as the management of mechanical and electrical equipment and public facilities at all levels, including public security, environmental greening, distribution of letters and newspapers, paging, cleaning and other projects. Another way of saying this is to summarize it as "real estate management" or "real estate management" according to various English translations. Some people directly use the word "property management" instead of "property management" to show the difference between traditional real estate management and enterprise management. Now it is generally said that property management is similar to real estate management, but more extensive than real estate management. This range is horizontal development, backward extension and peripheral expansion. For example, the management scope includes mechanical and electrical equipment maintenance, cleaning, public security and other services, but does not include real estate investment, development, production and operation. To sum up, property management refers to the enterprise, socialization, specialization and standardization management of all kinds of properties that have been put into use by property owners or users, using modern management and service technology and in accordance with the entrusted management contract, so as to provide efficient and thoughtful services for property owners and users, create a safe and convenient living and working environment, and improve the use value and economic value of properties. This definition of property management has rich connotations: (1) The management object of property management is property. The property refers to the property under construction or put into use, that is, buildings. (2) The clients of property management are people, that is, the owners and users of the property. (3) The attribute of property management is management. Property management is regarded as a special commodity, which provides paid intangible goods-labor and services. (4) This kind of investment in labor and services can improve the efficiency of the use of property, and keep its value and increase its value. (5) Property management is an all-round and multi-functional management of property by using modern scientific management means, which integrates management, service and operation. (6) The basic requirement of property management is unified management and coordination, including relatively independent properties (buildings, etc.). ) or residential property industry and all aspects within its jurisdiction. (7) Combining high-quality property management with community service to provide material and spiritual services for owners and users. (8) As far as the legal nature is concerned, property management is an intermediary trust management, and the rights and obligations of all parties concerned are stipulated through certain contracts. (1) Property Management and Property Management Generally speaking, management is a series of work to plan, organize, direct, coordinate and supervise the implementation of the major policies of enterprises and achieve the set goals. Together, enterprise management can also be understood as enterprise decision-making and implementation decision-making Management and management are two different concepts. The main differences are: first, management focuses on the overall and long-term planning of economic activities, while management focuses on dominating current economic activities; Second, management should coordinate vertically and horizontally between economic units or organizations and between the whole and the overall situation, and management should only organize the coordination of production and sales within economic units or organizations; Third, the management determines the principles, objectives and requirements and tries to achieve them. Property management refers to the decision of property investment development, production and sales. However, these units or organizations that invest, produce and sell properties also need internal and production and sales management, thus forming operation management. This includes the operation and management of real estate enterprises as investment and marketing of Party A, as well as the operation and management of construction units and enterprises as Party B. Property management is economic activities such as planning, organizing and directing around the maintenance, preservation and appreciation of property. However, management-oriented property companies also need management decisions, which constitutes management operation. For example, the operation of property management needs to raise funds, and every property management company needs an overall operation plan. From this point of view, the meaning of manager enterprise management, on the one hand, refers to the decision-making needs in the process of organization management, on the other hand, refers to the operation business in its management content. For example, property management companies engage in brokerage, intermediary, marketing, leasing, and even marketing and leasing properties for management. These have not changed the nature of property management and management units. Therefore, it is not advisable to replace "property management" with the concept of "property management". (II) Property Management and Enterprise Management In recent years, the enterprise management of property management has attracted the attention of relevant government departments and the recognition of people of insight in the industry, and has been gradually implemented. The so-called property management enterprise means that the property management company operates independently, is responsible for its own profits and losses, develops itself and restrains itself according to the requirements of the modern enterprise system, and becomes an economic entity with independent legal person status. But we should pay attention to the differences between property management and industrial enterprise management: First, the industrial nature is different. Property management belongs to the tertiary industry, and industrial enterprises belong to the secondary industry. Second, the management forms are different. Property management does not produce physical products, that is, its management object is finished products, that is, the property industry. Management only means providing services, and management services are always in communication with environmental departments and are open. The management of industrial enterprises is different. It takes product production as the terminal and is closed management. Third, the management mode is different. Property management is entrusted contracting services, and industrial enterprise management is production-oriented and technical monitoring. As a service industry, his idea is how to better serve the owners ~!