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Analysis of several large building materials markets in Beijing hardware market
Analysis of Beijing's Large Building Materials Market
Midland Building Materials Market 1
Market Address: East of He Shili Bridge, East Third Ring Road, Chaoyang District, Beijing
The geographical location of this market belongs to one of all commercial streets in Beijing. The main products are building materials, as well as some lamps, curtains and fabrics. It is a modern large-scale comprehensive shopping mall. With a business area of nearly 60,000 square meters, a parking lot of 30,000 square meters, convenient transportation and complete business varieties, decoration in Midland can satisfy your one-stop shopping quality and efficient life. Midland World Building Materials Market is mainly engaged in the wholesale and sales of building decoration materials, mainly engaged in plates, wood wires and hardware, electrical materials, paints, coatings, ceramics, sanitary wares, etc.
2. Lanjia Mingguang Furniture Building Materials City
Market Address: No.6 North Third Ring Road West, Haidian District, Beijing
The location of the market is excellent and the traffic is convenient. The building materials city covers an area of more than 40,000 square meters, and also has more than 300 well-known furniture and home improvement building materials exhibitors at home and abroad, with tens of thousands of products. Putting forward the concept of "affordable home stores serving people's home brands" is the differentiation of Lanjia Mingguang Home Building Materials City according to the types and needs of target consumers. Aiming at the variables such as geographical location, purchasing behavior and consumer psychology, we should adopt targeted marketing strategies and business policies. Business scope: furniture, sofa bed furniture, outdoor furniture, mahogany, sanitary ware, doors and windows, hardware, cabinets, tiles, floors, paints, carpet wallpaper, lighting, etc.
3. Red Star Macalline Building Materials (East Fourth Ring Store)
Market Address: No.0/93, East Fourth Ring Road, Chaoyang District, Beijing
Building materials market group has been established for nearly 30 years, always focusing on building a harmonious home and improving consumers' home life quality. Up to now, 30 hypermarkets have been opened in Beijing, Shanghai, Tianjin, Nanjing, Changsha, Nanchang and other places, with a total market scale of 6.5438+0.88 million square meters. In 2005, the total sales exceeded 8.5 billion yuan, making it the first brand in China's home furnishing industry. The brand chain hypermarket built by Red Star Macalline is not only a simple commercial circulation property, but also a household item sold by Red Star Supermarket. What we spread is a kind of "home culture" and "home art", leading the public to a high-quality life concept and lifestyle.
4. Beijing Yuquanying Building Materials Decoration Market
Market Address: No.8, Dongli, Zhengwangfen, Fengtai District, Beijing
Yuquanying has been established for more than 20 years, and the first market was established in Beijing. Thanks to more than ten years of continuous efforts, it has developed. Now it has become a large-scale comprehensive building materials market with an area of 6,543,800 square meters, a business area of 32,000 square meters, a parking lot of nearly 6,543,800 square meters and annual sales of several hundred million yuan. The market is located in the southwest corner of Yuquanying Bridge in the southwest third ring road of Beijing, No.8, Zhengwangfen Dongli, Fengtai District, bordering the South Third Ring Road in the north and the Jingkai Road in the east, with a wide consumption radiation area, superior geographical location and convenient traffic conditions, which brings huge development opportunities and bright prospects to the market.
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