How about sunshine 100?

Sunshine 100 Real Estate Group is a developer who focuses on providing new houses and fashionable lifestyles for emerging white-collar and middle-class people in China, and maintains a leading position in this specific market.

Sunshine 100 was established on 1999, and its predecessor, Guangxi Wantong Enterprise, was founded by Mr. Yi Xiaodi on 1992. 1999, sunshine 100 successfully developed the Beijing CBD sunshine 100 international apartment project, which entered a period of rapid growth with the marketization of real estate in China. Real estate blog/u/1781001561

Since 2000, Sunshine 100 has successfully developed more than 20 projects in dozens of cities outside Beijing, such as Tianjin, Chongqing, Changsha, Jinan, Nanning, Shenyang, Chengdu, Luoyang, Wuxi, Yantai, Dongying, Liuzhou and Guilin, with an annual development volume of over 65.438+0 million square meters and a planned development area of over 65.438. As a professional, single-minded and dedicated developer, Sunshine 100 adheres to the road of market segmentation and personalized growth, that is, developing new-style houses with emerging white-collar workers in emerging urban areas. Unified product style, international master's design art, standardized quality platform and good after-sales service not only make Sunshine 100 become the leading brand of emerging fashion communities in China, but also make Sunshine 100 achieve great commercial success in different cities. Since 2000, Sunshine 100 has maintained a steady growth of more than 30%, and the pre-sale rate of products has reached more than 90%. The sales of most projects are among the best in the local market. Sunshine 100 adheres to positive and healthy values and corporate culture, and advocates a "simpler, freer and younger" lifestyle. It is a highly respected brand enterprise in the market. Since 2004, it has been rated as "Top 100 Real Estate Enterprises in China" (Enterprise Research Institute of the State Council Development Research Center, Tsinghua University Real Estate Research Institute, China Index Research Institute, etc. ), selected by authoritative media organizations such as Economic Observer as "China 500 Most Valuable Brands" (World Brand Lab) and "China Blue Chip Real Estate Enterprise".

We have a dream, which stems from the pursuit of professionalism and social responsibility. She has always inspired us to get together with more and more people for the same goal. This is our purpose of establishing and developing Sunshine 100: Let China people live in the best cost-effective house in the world. Of course, this is not just a dream. I believe that we not only have such determination, but also have such ability, wisdom and the stage that this era has given us. The development of Sunshine 100 in recent years is turning our dreams into reality. With the best design in the world, the best materials in the world and the affordable price of China people, she was created perfectly-this is the product of Sunshine 100. This is an opportunity given by the times, and it is also an opportunity given to China in 2 1 century. After more than 20 years of rapid economic development, the life of the people in China has started from food and clothing to a well-off society, from a well-off society to a well-off society, and from rural areas to cities. Nowadays, changing living conditions has become a top priority in people's lives. Construction and construction-related industries have never been so concerned and respected by the whole society as they are today. As a real estate enterprise in China, our mission is to advocate a way of life with architecture. Therefore, we never think that what we sell to our customers is just a house, an office and a shop. What we sell is the function of the building and the culture it brings to people.

As a special product form, no matter now or in the future, every building is both independent and belongs to the city. Therefore, creating a building is by no means as simple as producing an industrial product. Therefore, whether building high-rise buildings in the center of the city or developing large-scale communities in the suburbs of the city, these new architectural communities are symbols of the prosperity of a city today and will surely become the historical memory of the city tomorrow. Today, the 20-year development of a city in China determines the pattern of the next 200 years, so we must bear in mind the social responsibility entrusted to us by this city in this era: 1. Realize the city dream of China people; 2. Create value for the city; 3. Create a civilized life and spread the culture of the times.

Focus on the specific target market and strive for the first place.

Sunshine 100 is located in the market segments of "emerging white-collar apartments" and "emerging middle class", and has achieved the success of predetermined strategies in different regional markets.

Unique product style

The combination of exquisite quality and artistic design value of Sunshine 100 products has formed its own unique product style, creating the best cost-effective products for target customers and providing appreciation space for the future.

National balanced layout

Due to the unbalanced development of regional economy and the gradual progress of urbanization in China, the balanced layout of central cities with strong competitiveness, rapid development and great potential throughout the country not only ensures the current high-speed growth, avoids the risks brought by cyclical market shocks, but also strives for huge space for future survival.

In the next three years, "growth" will still be the main theme of Sunshine 100. First, on the premise of focusing on emerging white-collar target customers, we will continue to maintain the company's expansion strategy of focusing on second-and third-tier cities, so that the project layout will increase by 3-4 city points every year. In terms of project expansion, Sunshine 100 still insists on its own successful projects: the building complex in the city center (Sunshine 100 city square) and the large-scale residential project in the suburbs of the city (Sunshine 100 international new city). And adhere to the attitude of rapid promotion, rapid sales and positive response to the market. The second is to change the growth mode, increase product innovation and project innovation, improve land use efficiency, tap potential internally, and enhance the profitability and competitiveness of enterprises. 1, gradually increase the proportion of Sunshine 100 building complex projects, and increase the proportion of non-residential projects, such as community commerce, urban commerce, SOHO products, service apartments and other products, so as to avoid the pressure of rising costs brought by pure residential development and ensure the continuous increase of the average profit level of products. 2. Gradually expand the types of product lines. On the basis of focusing on the "white-collar" class in the past, we should appropriately develop some commercial houses and serviced apartments for the "golden collar" class. The third is to improve the quality management and customer service level, and further strengthen the reputation of Sunshine 100 in the target customer base. In recent years, Sunshine 100 has gradually established long-term cooperation agreements with internationally renowned enterprises in commerce, hotels and other properties to enhance the overall quality and influence of the community. At the same time, we will continue to increase investment in property management companies and customer after-sales service systems to ensure the synchronous growth of future sales and services.