How do property management companies make profits?

Therefore, we should not be limited to charging limited property fees, but broaden our thinking, adapt to the needs of the market, develop comprehensive property management, realize the profit of enterprises, and get out of the stagnant cycle of property management. Moreover, only when the property management enterprises are profitable can they continuously improve the level of property management and lay a solid material foundation for providing better services to Pan Bo customers. First, there are many problems in current property management enterprises. China's property management industry started in Shenzhen in the early 1980s. After more than 20 years of development, the current property management enterprises have mushroomed, and both big cities and small and medium-sized cities are active in property management enterprises. However, due to the influence of the old state-owned system, many enterprises still remain in the 1970s and 1980s, and their responsibilities are limited to environmental sanitation, public security and fire fighting, equipment maintenance and property charges. Is there any prospect for the development of property management enterprises? Such a result will only affect the increasingly difficult operation of a number of property management enterprises, and the direct result is that the quality of property management personnel is low, business knowledge is not improved, service posts are poor, service quality is declining, customers complain, refuse to pay management fees and even serious legal disputes. When property management enterprises are faced with such difficulties, most enterprises can only stagnate and maintain the status quo, and have no time to take care of their own development and growth. Property management is not only to achieve the goal that owners or users feel safe and quiet through hygiene, safety and maintenance, but also a part of management, or a small part of work. Its bigger goal is to give the property project you serve a market positioning, so that it can become a value-generating existence, that is, an appreciation product that can be measured by economic value. Second, the income and expenditure analysis of property management enterprises First, look at the income sources of property management enterprises, which generally include four aspects of income: First, the income from public services, usually called property management fees; The second is the service fee income of public institutions; The third is the special service fee income; The fourth is the comprehensive operating income of property enterprises. With regard to the above four kinds of income, after years of practical manipulation experience and market research and analysis, it can be seen that the first kind of property management fee basically belongs to the scope of government price control, and the price is accepted by the owners or owners' meeting. The principle of charging is openness, fairness and adaptability to the service level. When the governance cost of a property governance area is determined, the property service fee basically becomes a fixed value and cannot be changed or increased at will. The second kind of public agency service fee, as far as the current market environment is concerned, water, electricity and other agency projects are controlled in the national energy-related parts, and property management enterprises can only provide services for residents and owners free of charge. Third, the fourth kind of service charge depends on the ability of property management enterprises to fully explore the market. If we ignore or fail to do it, the enterprise will have no future and space for development at all. Look at the expenditure of property management enterprises: first, the cost of property management includes the salary of service personnel and social insurance; Daily maintenance expenses of public parts, public measures and equipment in the property management area; Cleanliness; Greening maintenance fee; Public order maintenance fee; Office expenses; Depreciation of fixed assets etc. We include direct labor costs and material costs when accounting for operating costs; The second is to calculate the governance cost in the process of property governance; The third is to calculate financial expenses; The fourth is to calculate income tax. From the above analysis of revenue and expenditure, we are not ashamed. The profit composition of property management enterprises is: profit = operating income-working capital-governance expenditure-business tax-financial expenditure. In practical work, we conducted some surveys, and made statistics and analysis on the survey data, and obtained the following results: the expenditure of property management enterprises (enterprises under standardized operation) accounted for 40% of the property management fees respectively. Cleanliness:10%; Engineering maintenance:15%; Garden: 5%; Community mobility: 5%; Governance expenses: 17%, other and unforeseen expenses 3%, and the total expenditure of property management enterprises accounts for 95% of the property management expenses. Then, the profit value of the enterprise is only 5%. Referring to these data, it is true that property management is a meager profit industry, and no link can be slightly problematic. If the property management fee can't be charged in full, there is no way to make a small profit. Therefore, judging from the current situation of the whole industry, if we can provide the service standards that are consistent with the quality and price agreed in the service contract, it is no exaggeration to say that 80% of the property management enterprises are still in a state of loss. Third, the market demand of property management enterprises from managing property to operating property is an extremely abnormal phenomenon, which deserves all people engaged in this industry to pay attention to, carefully analyze and find out the reasons. Of course, the competent government departments should also actively investigate and study to give better protection and support to the industry. The focus of this paper is to explore how the property management enterprises themselves find the way of enterprise development and realize profitability. As far as the current property management market is concerned, there is an urgent need for a new way out for property management. Otherwise, the whole industry will be in trouble. How to choose the best combination of property management and property management needs careful study. Neither can we fully engage in other operations because of operational difficulties, thus reducing the quality of property services accordingly, nor can we be obsessed with property projects, focusing only on daily operations, not engaging in innovation, and wasting excellent resources in property projects. Therefore, the correct way is to constantly improve the service level of property management, constantly innovate and increase service items, and at the same time carry out profit-making flow. Four. Resource analysis and management of operational property management is to plan, organize, lead and control the resources of a property enterprise in order to achieve the overall goal of corporate governance service and management. Resources are mainly divided into two departments in the property projects we manipulate: first, material resources; The first is human resources. Human resources in real estate projects are the most important resources. Because the management of each property project is a complicated and meticulous work, involving a wide range and demanding, which is different from other industries. It is a person-to-person work, which embodies service. However, due to the differences in gender, age, hobbies, education level, environment and emotions, people in the service process have different attitudes, cultural abilities and work efficiency towards customers, so it is difficult to ask them to be the same every day, every hour and every moment. Therefore, the managers of various property projects should make great efforts to do a good job in human resources. With the development and perfection of governance theory, the overall progress of social requirements for property governance will be the biggest challenge for employees; The improvement of the overall governance level, the refinement of service and the improvement of quality, the increase of modern construction technology and equipment and the application of modern governance means all put forward higher requirements for property management practitioners. The development of property management enterprises and their invincible position in the market competition, the ultimate competition is the competition of talents in the final analysis. Material resources can be divided into fixed assets resources and capital resources. This is a common resource of property management enterprises, and the difference is only the size of the ability and the amount of funds. The brand, good reputation and image of the property enterprise, the good relationship between the property project and other units or enterprises, a certain customer network, useful information and time can all be regarded as valuable resources of the property project. The goal of the property project manager is to use these resources to provide first-class services to customers, and at the same time obtain the economic benefits of the enterprise and achieve the goal of profitability. Generally speaking, operating a property has four basic governance operations: 1, planning. Planning is to determine the goals and policies in advance, and then formulate a set of specific implementation plans according to the goals to achieve the goals. The purpose of planning is to determine a clear direction to avoid blindness and mistakes, and it is also a yardstick for checking and measuring achievements. The planning of property management refers to how to achieve the management objectives. To achieve the management objectives of property projects, it is necessary to work out a feasible scheme according to the actual situation of each property project, the advantages and disadvantages of property management resources, the mentality of Party A and the owners, and the future market development trend and direction. 2. organization. Organization refers to making full use of all available resources in a property project to achieve the management goal most effectively. Each individual property project is a comprehensive enterprise with a complete system. Organization is to make full and effective use of every functional unit, every piece of equipment and every employee in the property management process, and display their functions and functions in a coordinated manner. There is a strict sense of wholeness, just like a complete locomotive, moving towards the goal rhythmically, normally and quickly. 3. Leadership. Leadership is to promote and direct subordinates to perform their duties, give guidance and monitoring to employees, and ensure the highest and best work efficiency and economic benefits. 4. control. Control is to monitor and check the implementation of the plan and the realization of the goal. It is necessary to monitor, inspect and evaluate the formulation, communication, implementation and execution of the plan to see whether it is carried out according to the plan and whether there are deviations or irregularities in the implementation process. If there is, it is necessary to make timely amendments or appropriate modifications, so as to gradually improve the plan and achieve the ideal business objectives. These flows are called controls. Control includes many aspects of governance, such as cost control, financial control and quality control. Therefore, when a property management enterprise has the above operational ability, it can no longer focus on the collection of basically fixed property fees as in the past, but should broaden its thinking and adapt to the needs of the market, from managing property to operating property in parallel. Vigorously carry out comprehensive management in property management, expand ideas, and strive for greater survival and development space for enterprises to achieve profit targets. Some people may think that we exaggerate the management of property, which will lead to the relaxation of management services. On the contrary, because the purpose of our property management is service, we just want to do better service, that is, to make the service more secure when the property enterprise can make a profit, so as to avoid various problems when the enterprise is in trouble. Therefore, the slogan of "professional management and sincere service" put forward by most property management enterprises is very accurate. The better the property management, the more services will be added. In property management, management and service are not contradictory, but complement each other. V. Selection of comprehensive service items in property management On the basis of investigation, synthesis and analysis, we use the following table to list the comprehensive business items of property enterprises in operation: business convenience stores, pharmacies, photo studios, small supermarkets, fast food restaurants, tea rooms, specialty restaurants, coffee shops, life service dry cleaners, clothing processing shops, beauty salons, tutors, car washes, food distribution and other cultural and entertainment bookstores, video stores, newsstands, typing. Mobile room education kindergartens, senior schools, nurseries, medical treatment, community medical clinics, business centers, purchasing cars, boats, air tickets, acting as home maintenance agents, home appliances, cars, bicycles, various daily necessities maintenance points, acting as real estate agents for house sale, transfer, leasing business, interior decoration and decoration. Intermediary services, such as hiring a nanny, taking care of patients, ordering newspapers, cleaning at home, shopping as an agent, finance, setting up recycling stations for environmental protection materials in bank outlets in cooperation with relevant departments, recycling and selling old newspapers and periodicals, etc., need to be comprehensively considered by all property management enterprises according to their own property management characteristics and actual needs. More or less items can be added, and some distinctive contents can be added. In short, it should embody the principles of convenience to users, customer satisfaction, no disorderly operation, high quality and high efficiency, and enterprise profitability. Property management should focus on related industries of property management services, especially closely related industries. Therefore, the following commercial services can be used as key projects to realize the profits of property management enterprises. 1, home improvement industry. With the acceleration of urbanization in China, the living standards of urban and rural residents are also improving, and the home improvement industry is accelerating, with huge market opportunities and consumption potential. The property management service industry is closely related to the decoration industry. In the process of decoration, it will bring convenience to the future property management service, reduce the cost of management service and reduce the contradiction between owners. The advantages of property management service industry entering home decoration industry are: simple management, problems existing in the decoration process will be collected by property management enterprises; It is easy to win the trust of customers, because the responsibility of property management enterprises is the governance in the region; Ensure the quality, the monk can't run out of the temple; With the guarantee of resources, property management enterprises will gain the upper hand in the market competition if they enter the decoration industry under the innate objective premise. 2, three-dimensional parking lot (industry). With the development of China's economy, cars will become a consumption trend, and cars will be another mainstream commodity for family consumption after housing. The objective premise of China's large population and small land will make the "three-dimensional" parking lot industry become a sunshine industry. Property management companies also have unique advantages in entering this industry, and resources and expenses are absolutely guaranteed. 3. The environmental protection industry is the industry with the closest relationship with the property management service industry. In order to encourage the development of environmental protection industry, the state has issued a series of relevant preferential policies. Property management companies also have unique advantages in entering the environmental protection industry. Establish a regional sewage treatment center (station). With the improvement of people's living standards, the ecological environment will be more and more recognized by people, and environmental protection communities will be favored by consumers. It will be a huge potential market to build a regional sewage treatment center by charging and reuse the treated sewage as non-drinking water. Establish a regional recycling center for used household appliances and electrical appliances. With the national attention to environmental protection and the progress of people's awareness of environmental protection, the recycling industry of used household appliances and electrical appliances will become a new industry. Establish a regional garbage sorting and processing center. Garbage sorting industry is also a new industry to be developed. 4. Establish a regional logistics distribution center. Logistics distribution is an important symbol and service means of life modernization and informatization. As long as the property management service enterprises add one or two links to the existing community governance framework, they can form community logistics distribution (hardware and electricity, daily necessities) in a short time, bringing convenience to merchants and residents. 5. Establish an information-based community service center. The 21st century is an era of knowledge and information. Property management service enterprises enter the information service field around the community service center, build a regional community service network platform, and provide all-round and all-weather services for community residents by using information technology. For example, cleaning company expands domestic service industry. Objectively speaking, property management service enterprises have unique advantages and favorable preconditions in terms of resources when they enter the field of information services. 6. Develop community tourism services. Community tourism has great market potential. With people returning to society, there are huge business opportunities in community sightseeing, being guests in residents' homes, tasting ordinary meals and experiencing family life (accommodation). Hub is to see how property management enterprises operate accurately and fairly. 7. Set up community residents' exhibition area. Now more and more products are going to the community, and more businesses want to directly enter people's living places for face-to-face publicity, such as household appliances, building decoration materials, daily necessities and so on. Therefore, as a property management enterprise, it has gained certain opportunities and strengthened its contact with merchants, which not only facilitates the promotion of products, but also provides more convenience for residents, so that residents can feel that they have learned some new products and knowledge and become the acme of enterprises. 8. Expansion of community trade. With the development of retail industry, the types of transactions have changed greatly. The main body of the original department store market has been shaken, and community trade such as supermarkets, small convenience stores and specialty stores will become new development highlights. Some experts pointed out that with the acceleration of urban community construction, there is a huge demand market for community trade, but the current community trade facilities are seriously inadequate, and community trade will flourish in the future. Therefore, property management enterprises should actively contact developers and increase the construction of small shops and street shops, such as community shopping centers, community squares and neighborhood centers. , must be a new operating income point for property management in the future. From the comprehensive analysis, it can be seen that property management enterprises must realize the transformation from managing property to managing property if they want to gain development space and achieve profit targets. After sufficient market research and analysis, combined with the characteristics of our own property management, and following the principle of comprehensive property management services, we will vigorously develop new business, realize enterprise profitability and keep in mind the following points: 65,438+0, and the management concept is worth ten thousand yuan. Management revolves around the market; Governance revolves around management; Employees surround customers; The second line goes around the first line. 2. Pay attention to the cultivation of management talents. 3. Establish a business information base. Keep abreast of the development of the industry and pay attention to the collection of all kinds of information. 4. Adhere to the professional direction of business management and learn from some successful experiences of local, foreign or foreign property management.