Hangzhou has a real estate to buy a house and send up to two kilograms of gold, equivalent to 472,800 cash back. Will it be normal for developers to get involved in the future?

In my opinion, there is a high probability that developers will "intervene" in the future.

In the past few years, with the acceleration of urbanization, the competition in the real estate market has become increasingly fierce. In order to attract buyers, developers do not hesitate to use various marketing methods. From preferential parking, giving fine decoration, to giving gold today, it can be said that a hundred flowers bloom!

Let's take Hangzhou Huafahui Tianfu Property as an example. According to media reports, this property is located in Lin 'an District, Hangzhou, and it is a commercial apartment project. In order to sell the house that obtained evidence last year, the real estate launched such an activity of buying a house and sending gold. Once the purchase requirements are met, the owner can get two kilograms of gold, equivalent to RMB472,800! That sounds really tempting.

But at the same time, many people expressed doubts, why do developers do such activities? Is there any benefit in this?

The reason is actually very simple, that is, selling houses to make money! We all know that the real estate market is depressed now, especially in some third-and fourth-tier cities and suburbs. Due to the imbalance between supply and demand, market saturation and other factors, developers have to cut prices and promote sales, and even come up with tricks such as zero down payment and gold! Moreover, they have to bear costs and risks in the process of buying land, building houses and selling houses. Therefore, they will do everything possible to increase house prices and sales. Buying a house and sending money is a novel marketing method, which can not only arouse the attention and interest of buyers, but also increase their willingness and impulse to buy, and avoid direct price reduction, which will affect the brand image and market positioning!

Therefore, in order to stand out in the fierce market competition, developers will continue to introduce more attractive preferential policies and more creative marketing methods.

However, if we really want to develop according to this market, developers will become the norm in the future. The most important reasons are as follows. Please let me analyze it for you slowly ~

One: In order to attract property buyers, more and more developers are constantly introducing more attractive preferential policies?

From the early direct price reduction, to the later deduction of the purchase price, to the delivery of furniture and household appliances, and now to the delivery of gold, the preferential policies of developers emerge one after another. This undoubtedly improves the enthusiasm of property buyers, but it also intensifies the competition pattern of the property market!

Second, in order to stand out in the fierce market competition, developers have adopted more creative marketing methods?

For example, my company's real estate has launched a "trial marriage room" activity, claiming that it can let buyers experience the life of a marriage room before buying a house and answer their doubts in an entertaining way; There is also a real estate lottery, where buyers can participate in drawing rich prizes such as luxury cars and gold to make buying a house more interesting!

Third, with the intensification of competition in the property market, developers are constantly raising the threshold for buying houses in order to better lock in customers?

From the initial down payment ratio to the current social security, individual tax and housing qualification restrictions, buyers are facing higher and higher thresholds. In this case, buyers are often forced to choose more favorable properties, which further promotes the "involution" competition of developers!

Facing the overheated real estate market, the government has adopted a series of regulatory policies, such as restricting purchases, loans and prices.

This makes developers need to seek more competitive advantages within the policy red line in the sales process. Therefore, developers will do their best to provide various concessions to attract the attention of buyers!

Finally, the psychological expectations of buyers are constantly changing?

With the development of the real estate market, buyers have higher and higher expectations for real estate. From lots, huxing to properties, buyers have considered their ideal living environment more carefully. For developers, all this means that they need to constantly innovate and improve their products and services to meet the needs of property buyers!

To sum up, the intensification of competition in the property market, the diversification of buyers' demand, the influence of policy regulation and other factors are all pushing developers to continuously improve their competitiveness and seek more advantages. In this context, the "involution" competition of future developers will become the norm. But at the same time, it may be a good thing for our buyers. After all, this kind of competition often urges developers to pay more attention to product quality and service level, thus providing us with a better living experience!

Finally, I'll give you another suggestion. Buying a house is a big event, which is related to our quality of life and wealth management. Therefore, we should not only look at the superficial concessions and temptations, but also have in-depth understanding and analysis. Be sure to choose the right house and property according to your actual needs and budget. At the same time, we should also compare different houses and prices and choose products with high cost performance. To understand the background and reputation of developers, choose a formal and reliable enterprise!

In this passionate summer, I sincerely hope that every friend who is looking for an ideal home can find his own world as soon as possible. Whether the developers are involved or not, the key is that we can find our own happiness in this process, which is the most important thing!