How does commercial real estate continue to make money?

How to make money continuously in commercial real estate is the most basic topic to be discussed clearly.

On June165438+1October 2 1 Sunday, at the theme seminar of the 20 18 viewpoint business annual meeting, Ouyang Jie, the holding company of Xincheng, asked seven guests around him, "Our topic is called the stock market, but there is no increase. Where can we get stocks? What is the trend of the future incremental market? "

Yajuan Liu of Yitian Group said: "The future trend of incremental market can be summarized as three points: The first is the process of gradual separation of asset holders and operators. The second point is to conform to the current trend of consumption upgrading, and enterprises should further establish their core competitive advantages; The third point is cross-border integration. "

How can commercial real estate make money sustainably? Wu Yang of Fu Sheng Group said that the thinking and mode developed in the market at present is usually in a simple system of renting, attracting investment and operating, whether it is a shopping center or a business office.

"But we often ignore that commercial real estate should be a big community. So I began to study intelligent life. " According to Wu Yang, smart life forms an organic and integrated intelligent platform by integrating the online platform of the office and the platform of the enterprise, including the ecosystem of employees.

Guangda 'an Shilin Baotai believes that the essence of enterprise management is to return to people. "First of all, you should study consumers, guide them and satisfy them. Another point, I believe that many commercial real estate owners here know that finding the right person is a major bottleneck affecting our business development. "

"The project we acquired in the United States has at least one person in a shopping center and only three people at most. The rest of the service work is handed over to a professional third-party company. At present, it is very important in China that there is no third-party company that can reassure us, or a professional third-party company in the true sense. "

Mingkai Li of Zhongyuan Real Estate Company shared his experience: "We are an intermediary industry. Why do you want to open a shop in the community? Because the owner can see our store every day after passing through these blocks or shopping malls, he can come to us at any time if he needs service, which can also increase the stickiness of customer service. "

In The Year of the Flower, Gan Yongqing shared: "Community-based business has advantages and disadvantages. The advantage is that fierce competition can be avoided. In addition, the stability of the community is very strong, and the services provided by community merchants also have more space to choose from, which can improve themselves. "

He said: "In the operation of community business, if the surrounding passenger flow is insufficient, we should advocate finding ways to let the residents within the surrounding 1.5 km spend 80% of their time with our community business, and the other 20% will be diverted to the urban area."

"There are two stock opportunities in shopping centers, one is merger and acquisition." Li Guohua of Lemon International said that the company's commercial management company invests in some shopping centers, and it usually takes 3-6 years from the previous positioning to management to exit, with good returns.

"The second is marketization, that is, to be a second landlord, to make some changes to traditional formats such as supermarkets and department stores that could not be done in the past, and then rent them out."

The last speaker is Xu Ying from Li Yin Group. He said: "We are still doing commercial real estate, and location is the most important, so we think stock merger and acquisition is a good way to expand."

"But stock merger and acquisition is to test the ability of transformation and transformation operation, and to integrate the team after your project is recovered." Xu Ying said.