What are the characteristics of the property management market?

Characteristics of property management market

Because the property management market exchanges intangible management services and is the result of market segmentation, it has characteristics different from other commodity markets:

1. Not ownership

Property management services must provide services for demanders through the labor of service providers. This kind of service labor is a kind of ability existing in human body. Under no circumstances can any force separate this ability from the human body. Therefore, the exchange of property management market is not the ownership of property management services, but only the right to use such services.

2. "Production" and consumption synchronization

Property management service is to provide direct services to customers. The service process itself is both a "production" process and a consumption process, and labor and achievements are completed at the same time. For example, security services, security guards provide security services for owners, such as on duty, inspection and so on. When the security guard leaves his post after completing the security service, the owner's security service consumption will be completed at the same time.

3. Quality differences

Property management service is to directly serve the owners through the operation of employees in property management enterprises, and the service effect will inevitably be affected by factors such as employees' service experience, technical level, mood and service attitude. The same service, different operations, the quality is very different. For example, different decoration teams have great differences in decoration styles and techniques. Even for the same engineering team, the quality of each service is hardly the same.

4. Comprehensive chain service

Property management service is a comprehensive service integrating property maintenance, public security, cleaning, landscaping and home life services. The content of this comprehensive service is usually interrelated and complementary. The demand of owners or users for property management services is often interrelated in time, space and form, and one kind of service consumption leads to another. For example, when the owner accepts the custody of the car, he will ask for services such as car washing and maintenance.

5. Flexibility of demand

Owners or users have greater flexibility in the consumption of property management services. When customers feel convenient and satisfied, they will visit on time or often. When you feel inconvenient or dissatisfied, you will delay or even stop buying services. Especially in the special services and special services of property management, such as purchasing cars, boats, air tickets, booking newspapers and periodicals, customers can patronize for a long time, or solve it by themselves, or entrust other service providers.