Excuse me, where is B&Q's enterprise? I heard it was a foreign company. Why does its name look like China's?

B&Q； Q) Kingfisher Group, which comes from Britain and belongs to the world's top 500 enterprises, is a large-scale international decorative building materials retail enterprise with more than 30 years of successful management experience, with strong strength and rapid development. The "fate" between B&Q and China began on1June, 199918th. At that time, B&; With its international advanced retail management mode and rich experience in opening chain stores in Taiwan Province Province, China, Q has grandly started its development in the inland areas of China. B& amp； Q. The first chain store in the Mainland successfully landed in Shanghai, officially taking "B&Q" as the brand, and started the road of development in the Mainland of China.

In China building materials market, B&Q has many incomparable competitive advantages. First of all, B&Q has a wide variety of goods. As the largest home decoration retailer in Europe and the only retail brand of Cuifeng Group in Chinese mainland, B&Q has a global procurement network and imports a large number of products from the international market every year. Secondly, B&Q has its own brand, reputation, price and scale advantages. At present, B&Q has three independent brands: B&Q color, Eco Economic Wear and Value Chaohui, and its products can basically cover all fields of building materials and home furnishing. Third, strong financial support. Thanks to the financial support of Cuifeng Group, B&Q has sufficient self-owned funds and convenient financing channels. Finally, advanced management mode. B&Q follows the standardized management mode and quality supervision system of British companies, protects high-quality brand products, puts an end to counterfeiting, and safeguards the rights and interests of producers and consumers.

Looking back on the development of several years, the "enclosure movement" initiated by B&Q in China with many "innate advantages" can be described as "one step in place". Take South China as an example. Since B&Q Shenzhen Luohu Store opened in March 2002, in just three years, B&Q has opened nearly 10 stores in Shenzhen, Guangzhou, Fuzhou and Dongguan, with a total business area of over 80,000 square meters. The expansion speed of B&Q in South China market is the fastest in the industry. In April 2005, B&Q acquired Obeid's business in China for 85 million pounds, which rapidly expanded the number of its stores in China to 4 1. By the end of 2005, B&Q had opened 48 chain stores in China, including Shanghai, Hangzhou, Shenzhen, Kunming, Qingdao, Wuhan, Guangzhou and Beijing. In 2005, sales and profits of B&Q China maintained a strong growth momentum. Retail business increased by 35% in the first half of the year. Excluding the factor of opening new stores, the old stores increased by 8.5% year-on-year, and their profits tripled compared with the same period in 2004.

Looking ahead, B&Q is full of confidence. Wei Zhe, president of China District, believes that the building materials retail market in China will still "coexist with the supermarket system and booth system" in the future, but in big cities and second-tier cities, the building materials supermarket system will occupy more than 50% of the market share. The growth space of the market has undoubtedly given B&Q the impetus to accelerate its expansion. Wei Zhe said that in the next five years, B&Q's chain stores in China will exceed 100; In the future, B&Q China will account for half of its global chain stores.

Multinational giants "keep pace with the times"

In China, it is marked as "B&; Q "B&Q products are growing at a high speed and constantly meet with consumers. The products cover almost all fields such as home improvement and home life. In the process of rapid development, B&Q, with its accurate judgment and decisive adjustment, has demonstrated the keenness and flexibility of this building materials sales giant to the China market again and again. In the eyes of most people, the speed and efficiency of B&Q are the most striking. As we all know, in this long and complicated process, in order to keep up with the demands of consumers in China, B&Q has taken numerous "dance steps" to occupy the market.

In 2000, B&Q, which just settled in China, began to promote the two-story store model throughout the country. The reason is that many customers think that the first and second stores opened by B&Q are very small, so B&Q changed the previous single-storey model and began to promote double-storey stores throughout the country, which greatly reduced the property cost. B&Q's first two-story store in the world, Shanghai Yangpu Store, opened, which is also B&B&; Q: New concept stores in the world. Yangpu Store combines home inspiration with beautifying life, enriching the variety of goods and helping every consumer to build a comfortable and proud home more easily.

In 200 1 year, based on the understanding of the characteristics of the market and consumers, B&Q initiated the service mode of combining building materials supermarkets with decoration design centers, and established B&; B&Q decoration center. B&Q found that Chinese mainland people don't have the habit of decorating themselves like British consumers. Usually after buying building materials, they have to find someone to decorate them. B&Q "Decoration Center" provides one-stop professional services from decoration consultation, design, material selection, construction to quality supervision, so that consumers can get rid of the complicated traditional decoration process. As soon as the business was launched, it was widely welcomed by consumers and developed very rapidly.

In 2002, based on the development of retail, B&Q launched BtoB group purchase business to sell building materials to real estate developers and groups. In the same year, we cooperated with Forte Group to participate in Hainan Boao Forum for Asia project, providing high-quality decorative building materials for the project. In 2003, B & Q B&Q has once again established a strategic alliance with Forte, and the cooperative alliance with Vanke and China Resources has also entered a new field. Group buying business has given B&Q an overwhelming advantage in purchasing scale, and also accelerated the expansion of B&Q in June 2002 10, B&; Q B&Q set up a fully decorated residential project team, and successfully completed the Suzhou white-collar apartment project in the same year, officially set foot in the field of fully decorated residential projects.

In 2003, B&Q started the strategy of opening stores in central cities. In all European countries, B&Q takes the road of "rural areas surrounding cities", that is, opening stores in second-and third-tier cities first, and then opening stores in big cities. In Chinese mainland, B&Q's opening strategy is based on the actual national conditions of China. The first is to occupy big cities with big cities as the center, and then to open up the surrounding second-tier cities intensively.

In 2004, B&Q began to promote its product strategy. That is, work hard on product differentiation. B&Q believes that the key to maintaining the competitiveness of retail enterprises is product differentiation and avoiding product homogenization. Therefore, among the more than 50,000 brands in B&Q stores, more than 2,000 are independent brands, accounting for about 4% of the total, and accounting for 6%-7% of the sales, which is twice as high as the sales of general goods; B&Q has more than 65,438+00,000 differentiated products, accounting for 20% of the total.