How to open a building materials shop

First of all, the basic characteristics of stall-type large-scale market operation are: wholesale and retail, traditional property management. Most of the managers in the venues have no management experience and no professional knowledge in furniture and building materials; The source of economic income of property owners is to collect the rent of merchants' booths; The operating facilities and environment in the venue are simple, some of them have no heating and cooling facilities, no unified commodity display facilities, no lighting conditions or low illumination; The owner does not provide services (information, storage, transportation, distribution, etc. ) to the merchant; The management of merchants mainly adopts punishment method; Merchants are small in scale, lack of competitiveness, and difficult to manage because of sporadic dispersion. The above characteristics lead to the operating disadvantage of the booth system market is the low credibility of commodity quality; The trading behavior is not standardized; The service quality is poor. The commercial advantage is that commodity prices are relatively low; Less investment, quick return and low risk; Attract small investors into the market; The operation is more flexible. Secondly, retail is the basic feature of the format management of home building materials supermarket chains. Commodity sales should be clearly marked; The business environment of the store is comfortable and exquisite; Specification for commodity display and placement; Unified management of procurement, distribution and settlement; Commodity management is mainly middle and high grade, with high reputation of merchants and high commodity prices. Adopt computer management and implement one-stop, one-stop, open-shelf sales and self-service methods. Thirdly, the basic characteristic of building materials street city business is that the whole street is composed of various independent shops or several building materials markets, such as lamps, cabinets, bathrooms, furniture, floors, tiles, paints, hardware, etc., which are a collection of shops and cities; The commodity structure is mainly mid-range, supplemented by low-grade and high-grade products. Building materials city has obvious commercial advantages, flexible prices and convenient bargaining for consumers; Retail-oriented, wholesale-run, flexible promotion methods and complete commodity categories attract consumers, which can basically meet the requirements of customers' full selection and one-time purchase, and is the place for ordinary people. The disadvantage of building materials city management is that the storefront environment is simple and the booth system is similar; Store management is extensive management; The management department has no uniform requirements on product quality, customer service, dress, logo, etc. In order to save operating costs, the business hours in the venue are short, which is not convenient for consumers to shop. Format is the dominant form of modern building materials enterprises operating under the conditions of market economy, that is, the division and management of business forms according to different service objects, business scope, business hours and pricing principles. Market layout is a pattern composed of different business characteristics according to the segmentation of target customers. The essential difference between format and industry lies in the different division of commodity management forms. Under the condition of market economy, they are not antagonistic, exclusive or substitutive, but complementary and inclusive. The significance of implementing the format strategy of enterprises lies in: first, it is beneficial for operators to accurately grasp the market target customers. According to the individual needs of target customers, different service methods are adopted for individual consumption and batch consumption, and the individual needs of consumers can only open a lock like a key. Second, it is conducive to enterprises to reasonably choose the location of stores. According to the principle of determining the location of target customers, the location and scale of business premises are reasonably determined. The location of opening a store is an important factor to determine the cost of opening a store and whether it can gather customers. Third, it is beneficial for operators to effectively use sales and service skills to attract customers, properly use the combination of thoughtful service and self-service, and combine pre-sales, in-sales and after-sales services to develop services, and skillfully use on-site display, cleanliness, fullness and convenience to attract consumers. Fourth, it is beneficial for enterprise managers to reasonably determine the main commodities, main commodities and the management structure of main commodities according to the income level and consumption preference of target customers. Building materials supermarket format will become the most advanced format leading the development of home building materials retail market. Wei Zhe, president of B&Q China, believes that in the next five years, the share of supermarket chains in China's building materials industry will exceed 50%, accounting for half of the building materials market. Because in Britain, except for a few specialty stores, the share of supermarkets reaches 100%. Whether this assertion conforms to China's national conditions needs to be tested by practice. Experts in the domestic industry believe that by 2005, building materials supermarkets will develop rapidly in big cities in economically developed areas, and it is possible to develop to 100 nationwide, with 3 to 5 chain operation groups appearing. After five years of development, it may become the main channel of building materials retail market. The market format of booth system will undergo drastic fission. Because the simple premise is safe operation, and the operation for the purpose of earning booth rent is to operate merchants, the booth system market inevitably has inherent confusion in management, vague format and unclear positioning. The management of inferior goods and high-quality goods in venues is chaotic; Inferior merchants compete with excellent merchants on the same stage, resulting in the situation of survival of the fittest and disorderly competition; Wholesale and retail confusion, leading to price confusion; The pricing method of bargaining greatly reduces the reputation of goods; It is even more difficult to change the phenomenon that the business format is turbid, has no characteristics, and its commercial advantages are difficult to play. With the intensification of market competition, the market format of booth system will appear multi-level fission. Its fission trend: first, adjust merchants, organize excellent merchants, adapt to advanced management, and transform into supermarket management. The second is to comprehensively improve the business taste of merchants and cultivate business characteristics. The third is to use the market atmosphere that has been formed in the booth system market to transform it into a professional and compound format meal package. Build a mixed format that integrates boutiques, franchise stores, wholesale stores, specialty stores, brand-name manufacturers' dealerships and other specialty stores. Fourth, by providing information, settlement, warehousing, distribution, transportation and other services for merchants, we will make overall plans for on-site operation and management, guide merchants to carry out business activities in an orderly manner in accordance with market rules during the service process, and improve the level of market operation and management. Professional market (building materials street and city) is an important part of the commercial format of building materials market in the future. Give full play to the advantages of building materials as a street, a big city, special and complete, and improve its operating characteristics, which can be divided into three parts with supermarkets and booth markets. However, at present, the development of Beijing building materials professional market is not mature enough. The management mode of building materials street and building materials city is still based on booth system, store-style decentralized management and extensive management. The market environment still needs to be further improved, and the management level needs to be rapidly improved. With the opening of building materials market, Beijing building materials market is still the target of foreign investment. On the basis of consolidating the existing competitive advantage, the development strategy of foreign enterprises will rapidly promote * * * * and gradually attack the third-and fourth-tier markets; The competition in the building materials market is fierce, and the differentiation between advantages and disadvantages is becoming increasingly obvious, and the market presents a new competitive pattern; Multi-format interactive and complementary development, especially the rapid fission of booth market to multi-level transformation, chain supermarket format vitality is obvious; With the increase of market space density, the location of building materials market has become the premise of enterprise competition, and the development of market outlets has become more and more rational and scientific. With the change of commodity structure, consumers' awareness of environmental protection has increased, and the demand for imported goods and high-tech goods has increased; Competition tends to be high-level, single price changes to all-round systematic and low-cost competition, and enterprises pay more attention to strategic cooperation and resource integration; Implement information management and use computer technology to carry out all-round systematic management of business activities; Breaking through the bottleneck of logistics distribution, enterprises pay more attention to reducing logistics costs and improving distribution efficiency, and logistics outsourcing becomes inevitable. To sum up, the building materials market has entered a period of great adjustment and transformation. With the change of market environment, enterprises must strengthen their strategic awareness of business format, become stronger on the basis of enlargement, standardize on the basis of scale and develop in an orderly and healthy direction on the basis of disorderly development.