Current development trend of real estate in JD.COM.

For a long time, the villa property supply in Beijing is mainly along Xishan, Wenyu River and Yabei area. The supply of villas in the eastern region has always been considered to be relatively small, lacking relatively high-quality projects. However, since 2005, this situation has changed fundamentally.

At present, the villa projects in this area include Oriental Hawaii, Spyker Garden, the courtyard on the bank of the canal, Shanghai Dongting, Cannes, China Sea Andrews and so on. In the future, with the arrival of more well-known developers such as Tian Hong Group and Merrill Lynch Group, more and more villa projects will emerge in this area. In addition, the increase in supply has not brought pressure to the sales of real estate, and the sales performance of JD.COM villa project is also optimistic.

According to the analysis of the insiders, due to the relatively tight land supply in the northern region and the land along the western hills for various reasons, it often takes a long period from supply development to market supply. In this context, due to the advantages of economic development and land supply, the supply of villas in the eastern region may continue to increase.

Location advantage helps development.

The reason why JD.COM Villa began to focus on heavy volume in 2005 and was sufficiently recognized by the market demand is closely related to the various benefits in the region in the past two years. Municipal, planning, environment and other aspects are conducive to the improvement and development of conditions in the eastern region, which has played a huge role in promoting the turnover and sales of JD.COM villas.

The planning inclines to the east, which makes JD.COM have sufficient advantages in the enjoyment of traffic resources. Jingtong Expressway, Chaoyang Road, Chaoyang North Road, Jingha Expressway, Shen Jing Expressway, National Highway 102, Light Rail, etc. , which constitutes a mature transportation network in this area. In addition, the bidding for the connection project between Jingtong Expressway and Jingha Expressway has been completed and construction will start soon. It can be seen that the transportation network in this area will be more perfect in the future. For example, Hawaii in the east is 40 kilometers away from the International Trade Center. Because the regional transportation network is relatively perfect, it can be easily reached by 25 minutes' drive. Spyker Yuanshu drives from Guo Mao to Beijing-Shenyang Expressway, 15 minutes' drive, and Zhonghai Andrews Villa is not far from Guo Mao.

Boutique route to create a new villa belt

In addition to the location advantage, the formation of the new villa belt is also inseparable from the innovative route of taking the high-quality road in this region.

Lin Shen, executive vice president of Taihe Group, said: "Wenyu River has become a central villa area because of long-term high-quality villa projects. At present, scarce resources such as canals and golf courses in JD.COM provide sufficient resources for the formation of the plate. "

According to the person in charge of the Oriental Hawaii project, the developer inspected the villa market in Beijing, the whole country and even foreign developed countries, hired the world's top masters such as the United States to plan the project, and hired the International Trade Design and Research Institute to take the lead in architectural design to create a high-end villa community with the theme of ocean. So overall, the quality of the project is still relatively high.

Yang Li, sales manager of Beijing Gong Jing Real Estate Development Co., Ltd. believes that JD.COM Villa will be recognized by consumers by taking the innovative route of fine products. For example, Spyker Yuanshu pioneered the "townhouse" building type, not only the 356 villas in the planning have their own characteristics in facade style, but also their porches and colors.