Self-sustaining property management function of the project

The observation of enterprise personnel adjustment can not only focus on the changes of personnel positions.

Recently, Vanke Group confirmed that Feng Xue, general manager of Guangzhou Vanke, was transferred to the general manager of Vanke Long-term Rental Apartment Division; Shengyang Li, general manager of Foshan Vanke, was transferred to Guangzhou Vanke; After the adjustment, the post of general manager of Foshan Vanke was temporarily vacant.

Vanke insiders said that Vanke's long-term rental apartment business started in Xiamen. Feng Xue used to be the head of Xiamen Vanke City, and he is familiar with this business.

Interface news noted that in June 5438+10, Feng Xue took office as the general manager of long-term rental apartment, and Tang Jiyang became the general manager of Shenzhen Vanke. These two personnel changes completely ended the rotation system implemented during the first term of Moon Hee, the former South District of Vanke.

In March of this year, Vanke decided to set up a special parking department internally and become an independent BU (Business Department). Zhang Jiwen used to be in charge of the parking business, but now Sun Jia has taken over the parking business and the number one position in the southern region.

From horse racing business to independent BU, Zhang Jiwen is a person who accompanied Vanke to grow up with long-term rental apartments.

Starting from Xiamen, Vanke's long-term rental apartment brand officially changed its name from "Vanke Station" to "Park House" on 20 16. Also in this year, Zhang Jiwen, as the general manager of parking business, brought a brand-new language system for parking, such as borderless AI, rotation, negative list, crowdfunding and iteration. The person in charge of a city company in Apollo commented that "at first glance, it seems to be an Internet company".

Different from the real estate company structure, the parking team is more flat. Zhang Jiwen's subordinates have people in charge of parking in every city, and every branch in every city implements the "store manager system".

At the same time, the person in charge of Apollo also participated in Vanke's "business partner system", taking the opening scale and business indicators as the basis of "points". City partners learn from each other, discuss with each other, and vote on management rules and development direction by means of "rotation+autonomy". The person in charge with a large number of stores has a large number of votes and a large voice.

But this time, Feng Xue's appointment directly transformed the long-term rental apartment business into the traditional three-tier structure of Sun Jia, the head of the group, Feng Xue, the head of the department, and the head of the city under his jurisdiction.

For Shenzhen Company, at the end of 20 16, after Zhou Tong, the former general manager of Shenzhen Vanke, left his job to start a business, Zhang Jiwen also served as the general manager of Shenzhen Vanke. This gives him ample space to implement the rotation system in the experimental field in Shenzhen.

From March 2065438 to March 2007, Shenzhen Vanke officially established the post of rotating general manager, and the general managers of Shenzhen Vanke East, West and Shenzhen Vanke Real Estate Company came to Shenzhen Vanke City Company for six months.

Zhang Jiwen once briefly explained this rotation: "The rotation is the general manager of the real estate company (sales business), and I am also the general manager of the city company (all real estate business)." A related person from Shenzhen Vanke said, "Zhang Da's energy is also limited. He gave the decision-making power of the city company to the rotating general manager to exercise. "

A person who knows the rotating general manager system of Shenzhen Vanke revealed to the interface news that with the arrival of Tang Jiyang, the rotating general manager system of Shenzhen Vanke has not been carried out.

So far, the three functions of Zhang Jiwen's head of Southern Region, head of long-term rental apartment business and general manager of Shenzhen Vanke have been shared by Sun Jia, Feng Xue and Tang Jiyang respectively. The changes brought by his transfer have also reached some stability for the time being.

Looking back at the long-term rental apartment and rotation system of Shenzhen Vanke, it is more like Zhang Jiwen liberating his energy. He can focus more on major strategic decisions and innovative business development.

However, Vanke's wind direction has changed.

In the annual report released in March this year, Vanke once again discussed the high uncertainty faced by real estate in the future, and clearly put forward the development direction of "focusing on the main channel and consolidating and upgrading the basic disk". "Convergence and focus" has become one of the key words that Vanke first thought of.

Yu Liang once explained that convergence focus is not cutting down trees, but more like pruning and cutting leaves to make roots deeper, main stems stronger and fruits better.

In previous reports, Interface News pointed out that the southern region where Zhang Jiwen was at the helm was the birthplace of Vanke Group's new business transformation, and Qianhai Enterprise Mansion was the first self-sustaining property of Vanke, and it was also the place where Zhang Jiwen released the "Octopus Fish" strategy. The first apartment rented by parents, the first shopping center, the first industrial real estate project and the first Vanke canteen all originated in the southern region.

Zhang Jiwen's practice of making trees grow more branches and leaves is somewhat inconsistent with Yu Liang's new idea of pruning branches and leaves under the current situation.

Now Vanke needs to focus on the foundation, and professional managers need to do their jobs well in their posts. The end of the rotation system is the aftermath of Zhang Jiwen's post adjustment, and it is also the direct need of Vanke's current focus and convergence strategy.