Development Status and Trend of Smart Home in China

20 13 June, the Ministry of Housing and Urban-Rural Development and the National Development and Reform Commission issued the Green Building Action Plan, proposing that new urban buildings should strictly implement mandatory energy-saving standards. During the "Twelfth Five-Year Plan" period, 20% of the new urban buildings meet the requirements of green building standards, and new green buildings are completed10 billion square meters. Smart home is undoubtedly an important weapon to realize green building, and it has important uses in energy saving and emission reduction. 20 13 February, the Ministry of Industry and Information Technology released the 12th Five-Year Development Plan of the Internet of Things, and listed smart home in nine key application demonstration projects. Then, on April 1, the state issued a policy requiring all new residential areas to be in fttp and have the ability to access multiple operators. The Ministry of Industry and Information Technology, the National Development and Reform Commission and other 15 ministries and commissions jointly issued a special action plan for the development of the Internet of Things in early September, and "promoting smart home applications" was listed as a key task. Twenty key communities will be selected in large and medium-sized cities to carry out the pilot application promotion of smart homes for more than 10000 families. On February 4th, 65438 issued a 4G license, which will greatly improve the speed of network downloading and uploading, and bring great convenience to smart homes relying on the Internet and mobile Internet of Things. With the support of national policies, the smart home industry has huge future development space and broad development prospects. The data shows. In 20 12, the smart home market in China will reach 60 billion yuan, which is expected to reach from 20 13.

The average growth rate will reach 25% in 2020, and the market size will reach 350 billion yuan in 2020. Since 20 13, the smart home market in China has entered a period of rapid development.

From the data point of view, the concept of smart home has been understood by the public, and the degree of concern continues to heat up, but at present, the market has not actually achieved corresponding benefits, mainly the following problems:

1, the first is the price. At present, there are tens of thousands or even hundreds of thousands of smart home products on the market. For most people, it is impossible to buy these "luxury goods" under the pressure of mortgage. For them, this is something that only the rich can have.

2. End users have little demand for smart home products. Although the public knows something about the concept of smart home, there is still a big gap from the actual use of these products.

3. The smart home market is immature, and the reliability and practicability of the system are not strong, which needs further development. At present, smart home products have their own systems, there is no unified standard, and there are many restrictions on users, which has a great impact on the promotion of smart home.

For all smart home manufacturers, how to find the blue ocean in the Red Sea is the key to success. However, from the perspective of market competition, not only is the Red Sea difficult to find the Blue Ocean, but it is also easy to be broken by rivals. Even from the beginning

It is a blue ocean strategy, and it is difficult to guarantee that it will be the blue ocean forever. Therefore, enterprises must find a sea of peace of mind if they want to surpass the general competition. Its model is also very simple-find the lifeline of the industry, it is the consumer's.

It is urgent to build a long board on this basis.

From the development trend, with the rapid development of the Internet of Things, especially the mobile Internet, the smart home market will also enter a mature development period in the future, but there is still a long way to go, and there will be bumps in the middle. Participants in the smart home market should formulate positive coping strategies to promote the rapid development of the market through continuous technological innovation.