What are producers and consumers?

This is a good question. For more information, please pay attention to the official WeChat account "Consumer House".

Many friends ask me what a consumer is. This is Baidu's explanation.

Consumers, also known as producers and consumers, are business people who manage consumption and consumer groups. There is a similar concept abroad, which is translated into "producer and consumer" in China, which is both a producer and a consumer.

You got it? I believe that most people are still in the fog.

Here, I will tell you a story about Lao Wang Beef Noodle Restaurant to illustrate what a consumer is.

There is an old Wang who runs a noodle restaurant. His noodles are particularly delicious, but the location of his noodle restaurant is rather off-center. Although there are tens of thousands of residents in the surrounding community, not many people come to eat noodles every day. There is a young man named Xiao Chen who comes to Lao Wang's noodle restaurant to eat noodles almost every day! One day, Lao Wang said to Xiao Chen: Xiao Chen's classmate, my name is Lao Wang, and I am the owner of this noodle restaurant! I want to ask you: Do you think the noodles in my noodle restaurant are delicious? Xiao Chen said: Delicious! I like it! Lao Wang said: So since it's delicious, I want to talk to you about a cooperation plan! Would you like to cooperate with me? Xiao Chen said: You have to listen to what kind of cooperation is first. ...

Lao Wang said: the cooperation plan is like this. Since you like eating my noodles so much, I will formally invite you to be a partner of my Laowang noodle restaurant from today. There are two advantages to being a partner. Rule 1: Before you came to my noodle restaurant to eat noodles, there was no discount, but it was delicious again. Now you are my partner. I'll give you a 15% discount if you eat 10 or more times a month, and a 30% discount if you eat 15 or more times a month. Is this ok?

Xiao Chen said: Yes, of course, I come to eat every day anyway. Lao Wang went on to say: second, when I came to the noodle restaurant to eat noodles, I felt that the table was not clean, that the noodles were not cooked, that the soup was too salty, and that the voice at the next table was too loud! Whatever the reason, I feel dissatisfied after eating noodles. Let me know about these situations! I'll pay you back. Is it great? Xiao Chen said: This is great. You can get a discount if you like it many times, and a refund if you don't like it! It's really great.

Lao Wang went on: be my partner, and you don't have to invest money. But partners must do two things. The first thing is that you just come to eat noodles as usual. The second thing is, if a friend asks you where the noodles in Xiao Chen noodle restaurant are delicious? Just remember to say a word for me: Lao Wang noodles are the best! Give me Xiao Chen's name, you can get a 30% discount for eating seven days ago, and a refund if you don't eat well! I'm a partner in this noodle restaurant! Let's just say that, okay? Xiao Chen said: Good! All right!

So Xiao Chen introduced some friends to eat noodles next month! It doesn't matter if members who like to eat continue to eat for a month. If they don't like to eat, they will return the money to others! So at the end of the month, Lao Wang said to Xiao Chen, because of your introduction, our business is booming, and we sold 1000 bowls of noodles. I will give you 1000 yuan as a reward this month! This money was originally used for advertising expenses! Next month, a friend introduced a friend to eat 3000 bowls of noodles! I'll give you three thousand!

Half a year later, most diners who like noodles in the neighborhood have monthly membership in Laowang Noodle Shop, and a few diehard diners have become partners like Xiao Chen, because the noodles in Laowang Noodle Shop are delicious, economical and the service is good. Lao Wang has made more profits and can launch new products every week to retain diners. Xiao Chen's income is also very stable.

Did Xiao Chen sell anything in this story? No. He used to eat noodles here every day. He just invited people to eat noodles together. Did he create value? Yes, he made his friends eat safer, more convenient and more economical noodles. At the same time, Lao Wang noodle restaurant won many loyal customers without advertising in the street. Cost and profit become controllable, so he can concentrate on making noodles and share the profits with Xiao Chen and them.

Xiao Chen in the story is a consumer. Become a loyal user first, then share relevant links, and never sell goods, because there is no harm in this world without buying and selling. Don't ask me if the product is good, because this is a very emotional question. There are a thousand hamlets in the eyes of a thousand people. I can only guarantee safety, just like don't ask me if noodles are delicious. Just try it yourself.

Do you understand now?