What does the sharp increase of women's self-satisfaction consumption in March 8th reflect?

The substantial increase of women's self-satisfaction consumption in March 8th reflects the good progress of gender equality advocated by China. Whether in urban or rural areas, or middle-aged and elderly women, their sense of self-reliance and self-confidence is increasing day by day, and they know how to make themselves grow and bloom. In addition, women pay attention to hoarding goods to look after the house, which can release the optimistic energy of sunshine and become a role model for children.

On March 6th, JD.COM Big Data Research Institute released the Report on Women's Consumption Trends in 2020, which pointed out that the consumption related to the epidemic broke out in a short time, and during the period when women were forced to stay at home, while paying attention to family epidemic prevention, the consumption of maternal and child beauty cosmetics and health management increased strongly.

"As women, we used to take care of the family, mainly to please people. Now that the times have developed, we have more ideas to pursue beauty and pay more attention to living for our own pleasure. This is how the flower economy has quietly emerged. " Li Ting, the female owner of a flower shop in Lanzhou, said that with the approach of March 8th, her business is getting better and better, and she occasionally arranges flowers until evening.

"Every day is a great beginning." Under the epidemic situation, Li Ting did not forget to attach a warm greeting card when sending flowers to customers. She said, "Masks and disinfectants may be the most worthwhile items for everyone to buy in 2020, but they can add a touch of light to the boring epidemic. It has also become the most unforgettable consumer experience this year. "

Extended data

Detonated "girlfriends consumption" on March 8;

According to feedback from many travel agencies in Wenzhou, with more and more orders from girlfriends groups, many tourist attractions have now introduced perennial preferential policies for girlfriends groups. For example, when traveling in Yunnan, there are two special offers for women to join the group.

For the rise of girlfriends tour, many travel agencies said that the pace of life is getting faster and faster, and women also need to release pressure. Many women regard traveling as compensation for themselves. Next, the travel society will consider launching more detailed girlfriends travel products, which provide services such as beauty and psychological consultation in addition to travel and shooting.

China Net-Women's self-pleasure consumption rose sharply on March 8, and "self-focus" became a new trend of women's consumption.