How to write a project sales report

Ten thousand people have worked with several sales managers and left several cases. In order to write sales speeches, there are not a few. The sales manager pushes them to the planning manager, and the planning manager pushes them back to the sales manager. Quarrels happen from time to time. This time, taking the opportunity of writing the second phase of the project sales speech, we sorted out the writing methods of the project sales speech, which are summarized as follows. Purpose of writing a sales statement: Purpose 1: To help customers quickly understand the project, impress customers through the explanation of selling points, make customers remember one or two points, and even generate a buzz, thus generating a desire to buy; Objective 2: To explain the outline of the new property consultant project and help the property consultant to reach the basic post standard quickly; The writing method of sales report: the cooperation between sales and planning: the planning manager builds the skeleton and draws the project value tree; The sales manager fills the flesh and blood to enrich it. Planning has a more linear and profound understanding of the project, which is more suitable for combing the project value tree. The value tree written by the planning manager belongs to a list of selling points arranged in a certain logical order. At this time, it is still very blunt, and it can't be released directly as a rhetoric. It needs to be polished by the sales manager. Sales have a deeper understanding of the actual reception process, which is more suitable for filling the flesh and blood, making the value tree contextualized and colloquial, and adding more introductory transitional words to make it a real and practical sales rhetoric. Logical structure: the total score logical structure is adopted. Then introduce the project value points respectively. When talking about each value point separately, the logical structure of total score is still adopted. For example, when it comes to project site selection, first summarize the location advantages in one sentence, then elaborate them in detail, and finally bring them back to emphasize the value points. Finally, the value points of each project have been completed. Let's take it back and summarize the project. For example, in general, the * * project is a high-end villa residential area, with excellent brand of developers, outstanding design and guaranteed property services. When explaining the hard selling points of the project, from the customer's perspective, explain the value and benefits that these selling points can bring to customers. For example, low density brings customers living comfort, for example, rural pastoral customs in North America bring customers relaxation and so on. And take the softened selling point to show that you will give up the psychological feeling of colliding with customers. Through the point-by-point explanation, it will eventually touch the string that touches the customer's heart, let the customer remember this project, and even have a desire to buy. Situation setting: let customers recognize the regional value first, then the project value, then the product value, and finally the apartment value. Write the sales statement in sections, and set up the situational links of the statement according to the whole process of customer's purchase cognition: explain the regional value first, and then observe the customer's feedback; Guide into the product introduction, explain the product selling points of this property type in detail, then ask the customer about the intended area range, and introduce one or two units accordingly; Finally, guide the price calculation and try to force it. Appropriate rendering: you must have absolute confidence in the project itself, even blind confidence, dare to "talk big" and "make up stories" ... Good sales rhetoric, and finally the feeling that the property consultant is getting more and more excited is that he is completely involved, completely infecting customers and entering that ignited state. In the final analysis, sales rhetoric should reflect confidence in the project and unconditional confidence! Let customers feel unshakable confidence! Hard selling points in sales rhetoric are too rigid for customers to remember, and sometimes they need to be exaggerated or rendered appropriately. Sometimes a good story and a good example will be more impressive. For example, the apartment design of the project is very good, then you dare to say that "our apartment setting here is the best in Dongying". For example, the landscaping of the project is very general and its characteristics are not outstanding. Then you can tell your customers to pave the road with pebbles. For example, you can think about what a pleasant life it is to take a walk and relax with your children on the cobblestone road after dinner. Generally speaking, after paying attention to the above points, you can basically write a qualified sales speech. If you deepen it, it depends on your personal writing skills.