Price strategy of sales control

Generally speaking, there are two kinds of real estate pricing strategies: one is "low opening and high walking" and the other is "high opening and low walking". These two pricing strategies are formulated for different properties. Sales control of "low opening and high going" pricing strategy

If the price setting strategy adopts "low opening and high going", the price rising trend should be formulated in different periods, and the price control principle is "gradually rising, leaving room for appreciation", which can attract both investment and consumption. At the same time, the change of floor price difference is not linear proportional change, but according to the curve of psychological demand, which changes irregularly with the change of psychological demand. Based on time, we can control the time according to the progress of the project and other different time periods, determine the corresponding sales volume and price, and focus on marketing around the demands of this time period, so as to master when and how to control what and produce synergistic benefits. Sales control, price control and time control are closely combined and coordinated. "Low price" does not mean that the company's economic interests are damaged. This is just a strategy aimed at "going higher" in the future. This requires close integration with sales control, and whoever has the quantity can control the price. As time goes by, the price will be constantly adjusted according to different time periods, and different sales will be released according to different time periods. Then the whole marketing process is a perfect marketing control process. Sales control of "high opening and low going" pricing strategy

It belongs to the "skimming mode" and the market is positioned as a high-income group with less demand elasticity. It is characterized by high staged profits and quick capital recovery. Its scope of application is a large company with strength, good reputation and high value-added property with the concept of "new, strange and special". For example, Tiantai Group in Qingdao often adopts this tactic.