How to choose the first venture project?

How to choose the first venture project?

What project should I do? How to start? How to make profits are all issues that entrepreneurs must consider clearly. On the evening of the activity, Wei Linxia, an entrepreneurial exchange instructor, gave a small lecture to the entrepreneurs attending the meeting to share the experience of the preparatory work for the entrepreneurial project. Read the following with me!

How to choose a project?

You can choose small and beautiful projects for your first venture.

? Sometimes choice is more important than hard work? This sentence has been verified countless times, so it is particularly important to choose what kind of project. At the lecture site, Wei Linxia, an entrepreneurial tutor in the entrepreneurial exchange column, analyzed this problem with entrepreneurial cases. He believes that any project you choose is likely to succeed. When choosing an entrepreneurial project, you must first find out whether this project is suitable for you and whether your core competitiveness has absolute advantages in this field. Starting a business should start with the most fundamental question: Is there a market for this project? The market decides everything. If there is no market, are you capable of creating opportunities to develop this market? Under the new situation, entrepreneurs should change their ideas, as everyone often says? Opportunities are reserved for those who are prepared? What about now? Opportunity is waiting for someone who will create it? .

Wei Linxia, an entrepreneurial tutor, suggested that for entrepreneurs, especially those who start a business for the first time, choosing a small and beautiful entrepreneurial project has a greater chance of success.

So-called? Small and beautiful? That is, low operating cost (within 6,543.8+10,000 yuan), low investment (within 6,543.8+10,000 yuan), high return (return to capital in three months) and high passenger flow (daily passenger flow is more than 300 people). So does such a project exist? How to find it? Where to find it? Teacher Wei raised it? West young master Chinese hamburger? In this entrepreneurial case, IT is a kind of creation for several IT men to make meat buns in Beijing. They use it as a brand of meat buns, and the salt content of meat buns is accurate to milligrams. Such intensive cultivation and innovative practice are the key to their success. ? Do old things with new thinking? .

Wei Linxia believes that with new thinking and discovery, good entrepreneurial projects may be around. By combining our own advantages and creating opportunities, we may be able to create an entrepreneurial project that belongs to us and suits us. West young master Chinese hamburger? It is a successful model, which is worth studying and thinking over and over again.

How to start?

Do a good job in positioning and conduct market research.

? Everything is difficult at the beginning? Finding a good entrepreneurial project and how to start operation also require entrepreneurs to make a comprehensive plan.

? It is very important to do a good job of positioning. ? Wei Linxia, an entrepreneurial tutor, said that positioning includes product positioning, brand positioning, planning positioning and mode positioning. When positioning the model, the ideal positioning is to be different from competitors in the same industry, which requires entrepreneurs to fully understand where their core competitiveness lies. In brand positioning, we should fully realize that the largest customer base in the mobile era is young people, who quickly and widely adapt to fashion and novelty, and they dominate the pulse of the consumer market. Therefore, when positioning the brand, we should focus on the mainstream consumer groups, and the core products are the foundation of the brand. At the same time, we should regularly launch popular trend products, make star products, attract consumers' attention and occupy the market.

Wei Linxia particularly emphasized that market research is an important link after positioning. In the investigation, the reporter also found that many entrepreneurs often ignore the market research link and don't understand the market, so it is difficult to adapt to the market competition and the pace of change after the start of the project, so they are burdened with heavy burdens and frustration at the beginning of their business. Wei Linxia believes that market research can enable entrepreneurs to have a more comprehensive understanding of the market and industry, clarify their business positioning, and understand their strengths and weaknesses by comparing successful and failed cases in the market, so as to gain an advantage in the competition. Grasping the market situation can help entrepreneurs accurately predict the return on investment of the project and provide reference for entrepreneurs to make plans for the use of funds and development progress.

Pan Yongfa, an entrepreneur, has always been enthusiastic about starting a business, but he always feels that he lacks something. After listening to the lecture that night, he felt suddenly enlightened. He said that he started his business very early, but it was not until last year that he was exposed to a lot of entrepreneurial knowledge and skills through this platform, which benefited a lot. He said:? Entrepreneurship is really not as simple as opening a shop to do business, especially in today's era, entrepreneurship must have new ideas and new thinking, and entrepreneurs must learn more to improve their chances of success. ?

Related cases:

Li Huan, an entrepreneur with 10 years catering experience, took a fancy to the pockets of foodies. He intends to sell China steamed buns, but he is not satisfied with selling only China steamed buns. He said, in the future, his shop will be called? Small and beautiful? Small appearance, fine products, but can bring a beautiful experience to customers.

Small scale is both an advantage and a disadvantage, and Li Huan has also considered the risk. First of all, Chinese hamburger is a northern food, and the store is too small to produce much. Northerners eat China steamed buns and use noodles to carry meat. People in Nanning like to eat spicy rice, but it is not greasy. His meat buns can be made of sour beans, rice hamburgers and vegetables. In short, improving taste is the idea of product development.

Marketing is to let? Small and beautiful? Truly beautiful trump card. Li Huan and his partners have rich marketing experience, but they lack 3 million pounds of start-up capital.

Tutor's comments: Huang, an entrepreneurial tutor, believes that compared with other industries, the catering market has developed better, and there are many models that can be used for reference, which are suitable for small-cost entrepreneurs. But it is not easy to be bigger and stronger in this industry, and it takes a lot of thought to promote it. Brand promotion is to let customers form a fixed habit of using this brand. Hungry, the first time I think of you, you are not far from success.

External use of traditional Chinese medicine to lose weight should consider drug safety

Yue Huang, an entrepreneur, found that most diet pills on the market are taken orally. She believes that there are many food safety incidents now, people are more careful about eating imported things, and there is definitely a market for external use of Chinese herbal medicines to lose weight.

Yue Huang has developed a formula of traditional Chinese medicine to lose weight, which regulates the fat metabolism of liver and kidney through external use of Chinese herbal medicine. She hopes to find investors and promote this new way of losing weight.

Tutor's comment: Huang reminded that it is best to find an authoritative organization to verify the weight loss formula. Not only for drug safety, but also for future commercial promotion. If the technology is mature, it is easier to copy the franchise stores.

Video equipment promotion can do a good job in circle of friends marketing

Entrepreneur Huang He shows his company's remote video products on the spot? Security strategy? . A video camera, a display screen the size of a palm, and a keyboard the size of a cigarette case, right? Security strategy? All the equipment. Just pretend at home? Security strategy? Then install the operating software on your mobile phone. Even if you are in the United States, you can make video, phone calls, monitor and alarm. The market price of this video equipment is 1200- 1400 yuan. Huang He's company is the general agent of the manufacturer in Nanning, and the delivery price is 600 yuan.

The Yellow River said that the most interesting thing about this business is the sales model. Entrepreneurs can get free equipment for three months by paying 600 yuan deposit. As for the sales pressure, he said that using WeChat friends circle for word-of-mouth marketing can save the cost of salesmen's door-to-door business.

Tutor's comments: Huang believes that, first of all, surveillance videos are mainly used by relatively high-end customers, and word-of-mouth publicity is very important. Doing a good job in circle of friends marketing can do enough business. Secondly, in terms of promotion, if entrepreneurs have real estate resources at hand, they can join hands with the property to promote it.

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