"11.11"Buying a house is not as good as asking questions. "

Buying a house is a big deal for many people, and it is difficult to "kill" online. Information Times reporter Guo photo

This year, with the layout of "internet plus" by many housing enterprises, the marketing of "11.11"has become increasingly important. There is still a period of time before "11.11",and housing enterprises such as Aoyuan, Vanke, Shangdong and Poly have begun to make secret efforts. The reporter learned that in order to speed up destocking and sprint year-end sales, developers used the methods of "group purchase", "spike" and "discount" to play the banner of "small profits but quick turnover". However, faced with the frequent promotion means of "11.11",many buyers choose to face it calmly.

Developer: the promotion is as strong as gold, nine silver and ten silver.

There are still a few days before the e-commerce "11.11"shopping festival, but real estate enterprises such as Aoyuan, Vanke, Shangdong and Poly can't wait to start the promotion plan. Moreover, it is said that the promotion efforts are no less than the traditional peak season of gold, three silvers and four silvers and gold, nine silvers and ten silvers. At present, the marketing methods of real estate projects are mainly discounts, special units, and other promotional methods, such as buying a house and giving the right to use a parking space, and paying down payment by installments. Some real estate enterprises adopt the form of selling houses online, such as Vanke, Poly and Yuexiu.

Guangzhou Vanke launched "I want a house" 2011.11"house buying festival", "kill a set of small apartments with a total price of about 200,000 square meters" and "Vanke station mini".

Guangdong Poly Real Estate: Poly Longxi 1 1.11during the event, the "crazy price1/10,000" discount was introduced and1square meter products were given away. Poly Nansha Daduhui Apartment offers a discount of 20,000 yuan and shops a discount of 60,000 yuan. Sell five sets of Taobao special rooms at five best-selling sites in Guangdong Poly, namely, Poly Eco-city, Poly Jinli, Poly Longxi, Poly Yunxi and Poly Academy, and give an extra discount of111yuan (the third discount is not allowed); "11.11"offers a discount of 9.8%.

Yuexiu Property: 1 1 yuan house-viewing ceremony, one-penny car-viewing ceremony, one-penny car-viewing ceremony, brand direct sales and other forms are launched.

Industry: Marketing and profit coexist as destocking.

So, are these online discounts just gimmicks or are they really affordable?

Yan Yuejin, research director of the think tank center of Yiju Research Institute, believes that online selling houses combined with the Internet, paying attention to sensational cards, constantly stimulating the psychology of non-buyers and stimulating them to enter the market this year, and suggesting that this is an important condition for the perfect combination of career and family. This model has become the mainstream practice in the marketing process of housing enterprises. In addition, there will be a big discount, but the deposit and other expenses must be paid off in "11.11". The person in charge of Anjuke believes that selling houses online is essentially a marketing tool, not a real Internet model. So cheap is only a part of the housing, for promotion.

Some insiders also pointed out that the real estate industry as a whole is in a period of adjustment this year, and the inventory in many cities is high. In order to withdraw inventory funds, housing enterprises continue to make a fuss about promotion methods. Compared with the first half of the year, the sales task of developers in the second half of the year is heavier. Under the double pressure of capital and inventory, housing enterprises have to choose the way of making profits to quickly take the volume and sprint the sales target at the end of the year. "11.11"can be said to be a good opportunity for popularization. The purpose of real estate enterprises is to make profits and digest inventory.

Property buyers: buying a house is a big deal and cannot be "killed"

The enterprises here actively participate in the promotion of "11.11",with frequent patterns; On the other hand, most property buyers still choose to deal with it calmly, and their enthusiasm for home ownership has not been completely ignited.

Amin, a businessman born in 1980s, owns his own leather goods company in Baiyun District. He told reporters: "Although I have plans to buy a house recently, I have carefully understood the prices of several properties in Shui Xin. But after all, the importance of the house to ordinary people is self-evident, and buying a house is not a simple "limited time kill". If there is no previous field trip, we have a full understanding of the location and layout of the project, and blindly believe in special rooms will inevitably lead to many follow-up problems. "

Miss Li, who is intensively looking at the house recently, also said that although the "11.11"discount for each building looks beautiful, she thinks the house is different from FMCG. When considering price concessions, it is more important to look at the quality of the house. It is impossible not to consider factors such as comprehensive price, apartment type, supporting facilities, location and real estate.

Tips for buying a house

Look, smell and ask

Distinguish between true and false quotations

In order not to be a "water fish", buyers who intend to sell in "11.11"should be prepared to avoid being fooled and see whether it is "real benefit" or "pretending to be affordable". Real estate sources said that during the "Double Eleven" period, many developers were under the banner of price reduction and promotion. As for whether it is really affordable, the most important thing for consumers is to calculate an account and calculate some hidden purchase costs, otherwise they may be led by the salesman.

People in the same city believe that for buyers, a basic strategy is needed to distinguish the true and false marketing activities: expect to hear and ask questions.

First, at the level of "hope", it is necessary to observe whether such promotion activities are very recognized. If the recognition is not high, then there must be hidden traps;

Second, on the level of "smell", we should listen to more customers who have subscribed for preferential projects to see if they sincerely praise such preferential activities;

Third, on the level of "asking", we should take the initiative to consult the sales offices and sales representatives of real estate enterprises, especially to ask some questions that salesmen deliberately avoid;

Fourth, on the level of "cutting", we should take the initiative to make a financial calculation, even a simple financial calculation, for this kind of preferential activities. Only in this way can we see whether such preferential activities are cost-effective.

(The above answers were published on 2015-11-06. Please refer to the actual purchase policy. )

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