Six cores of community operation

# Jinhua #202 103 14 Diligence Day 235

? Score: 10.

Six cores:

Multi-scene traffic interface

Warm user experience

three dimensional structure

Super sticky membership value

High-interest partner system

Sustainable community ecology

The highest state of business is the altruistic business model.

Three demands: customer service demand, operator demand and founder demand.

Community is also a category of entrepreneurship.

People who need to exercise should be present, and the sharers should start from the operators.

Master all the control processes to make users feel that the community is valuable and willing to spend time in the community.

I. Business Layout: Altruism and Mission

Second, the distribution mode ring: role distribution

The community needs to create a sense of existence and glory.

Top-level design includes four aspects:

1, the design of value chain.

Second, the design of the model.

Third, the design of operation mechanism, including the design of team building.

Fourth, upgrade iterative design, about product upgrade iterative design.

Six core concepts of community operation:

1. Multi-scene traffic interface

2. A sense of warmth and experience.

Give customers a good experience value.

3. Three-dimensional product structure.

4. Super sticky membership value.

5. High-interest partnership mechanism.

6. Sustainable mobile ecology.

Commercial community is unbreakable, community design is altruistic and structured,

The design community should pay attention to several points:

Three requirements:

Customer service demand

Operator's demand

The needs of the founders

Customer service, user volume

The design community should pay attention to several points:

Target customers, customer volume, customer unit price, purchase frequency, whether it is profitable continuously. Everyone matches the needs behind the role.

Role positioning needs, service needs, and sharing income needs!

Learning theory system

Find an actual operation on the spot.

Join a platform first, start with the sharer, and find the Dojo of practice.

Large communities must be redesigned.

From the user's point of view, designing products to the extreme and providing value-added services, commercial competition actually occupies consumers' minds and time.

Commercial layout

Altruism and mission

First,? Distribution ring

Second,? Explosion ring

Users are favorable, low-cost, favorable and famous, and gain a sense of community identity and value.

Third, accept the warning: benefit distribution, cultural value, iron camp,

Fandeng Reading Club: Packaging Service Strategy. Establish user barriers and lack landing scenes.

Book purchase: the service provided is not systematic.

Opportunity: Send to training camp after purchase.

Making products should be based on the role of the platform.

User-to-user links should be considered.

There are several points to consider in product form:

The mode of private board meeting: centralized brainstorming, problem solving, combination of online and offline,

Make tourism products: universal, the threshold is not high, and realize the travel society of the college.

Dinner culture: hot pot culture, tea party, in-depth communication and treasure digging.

How to turn the community into something you care about;

? Online and offline creation

? Building platform

? Deep decentralization

? Ritual sense, stimulating emotional needs, happiness

Q: Community day care centers for the elderly charge from 500 yuan, while other communities charge from 300 yuan. What methods can attract more people to participate?

A: What are the publicity channels? Make a localized video. Is the analysis the decision of the elderly or the decision of the children? It's better to cooperate with supermarkets, act as sales agents, find stores that match products, such as pharmacies, invite activities, and build a good market, which will be very valuable and rewarding. Sales model upgrade.

How to activate WeChat group?

There are too many restrictions in the 1. group.

activity

Advocate everyone to send red envelopes,

advertisement

2. the question of value,

Peer group sending

Do closed-loop ecology

Guide attention to the circle of friends,

Story, case push

Community threshold,

Intentional activation

3. Continue to add points to activate the customer mechanism.

Learned that:

1. The bitterness spoken is weakness, and the bitterness buried in the heart is called strength.

2. If you want to get ahead, you have to go through the hardships that others can't stand and take the road that others can't.

A real warrior dares to face up to the bleak life and dripping blood. A true warrior must be willing to bear hardships, carry heavy burdens and not shrink back because of difficulties and hardships.

Gratitude:

Be grateful for what you think, do it, act quickly, accumulate wealth, and be full of curiosity and expectation for the unknown world.