The Future Planning of 798 Art District

As we all know, the development goal of Beijing is to build a first-class international metropolis. Beijing is the capital of China, a national cultural center and an international exchange center. Correspondingly, there should also be a series of supporting facilities and supporting areas. Developing and perfecting the 798 Art District is an important measure to consolidate and expand Beijing's position as a cultural center and an international exchange center, and to give play to Beijing's cultural radiation effect on the whole country and even the whole world. It is necessary to turn the 798 Art Zone into a "cultural and artistic characteristic zone" (referred to as the Art Special Zone) with distinctive features and a high degree of internationalization. Therefore, it is necessary to have orderly management, clean sanitation, convenient transportation, clean roads, complete facilities and adequate services. In order to achieve the above goals, we must make great efforts to solve the following problems:

Scientific planning stabilizes people's hearts.

The location of the 798 Art Zone is an industrial zone. As an electronic industrial zone (city), it was once a part of Zhongguancun High-tech Electronic Park. However, due to various reasons, the electronic city has not developed. Instead, it has become an art district that the government did not expect. Therefore, in order to make the 798 Art District take root here stably and continuously, it is necessary to reposition this area and make scientific and reasonable planning. It is suggested that the Beijing Municipal Planning Commission and the Chaoyang District Planning Commission demonstrate the 798 Art District and clearly define the area of more than 600,000 square meters here as an "artistic characteristic area" for protection and utilization. The factories (Bauhaus-style buildings) aided by East Germany in the 1950s are strictly protected and are not allowed to be demolished. Move out of enterprises (including 75 1 factory) that produce a lot of noise, dust and other serious pollution. Large trucks are prohibited from entering and leaving this area. Enterprises and companies that produce all kinds of pollution are prohibited from entering the 798 Art Zone. In the setting of public transportation, subway and expressway, the accessibility of the 798 art district should be considered as much as possible to enhance the convenience for tourists to reach the 798 art district.

At the same time, the interior of the art area should also be planned, and the art space, art types, roads, transportation, parking lots, banks (ATMs), shops, restaurants, hotels and toilets in the area should be planned and designed as a whole. The windows, roofs, walls and various outdoor or indoor pipes of the original factory building shall not be demolished in the decoration of art space, so as to keep the original flavor of the factory building as much as possible. For the convenience of tourists, taxis and tourist buses are allowed to enter the art area. Set up a bicycle rental office, which is convenient for tourists to visit and learn more about art space and reduce the hardship of tourists. Introduce and guide the various art spaces in this area to tourists, so that Chinese and foreign tourists can find their positions quickly and conveniently. Set up a number of guide maps, so that visitors can know their location and the location of art space wherever they go.

Only by determining the general orientation of the 798 Art District and making it clear to the municipal government and district government that the area will be turned into an art district for a long time, can artists' emotions stabilize and concentrate on artistic creation. Otherwise, the daily gossip of "to tear down" and "not to engage in" will only shrink the art district, making it more and more impossible.

Property right replacement, professional management

According to the investigation, there are many problems in the management of 798 Art District, such as no or no tourist facilities; Noise and air pollution are serious, and the problem of dirty mess is more serious; Hosted by rent, it basically does not provide the services that artists need, and the rent is increasing year by year; Do not understand the basic laws and requirements of artists and the management of art areas, blindly ban this and that, or let things drift, regardless, make many unnatural measures, such as not letting taxis enter the 798 art area and so on. These conditions show that it is very inappropriate for Qixing Group to manage the 798 Art District. As an electronic industry enterprise, we can't ask them to do better. As companies and enterprises, their first consideration is how to make money, how to get better economic benefits, how to ensure the interests of on-the-job employees and retired employees, and how to make them have more income and pensions. It is a bit reluctant to ask them to manage such an internationally influential art district as 798. Objectively speaking, it is too late to ask them to step up their studies and conduct high-level management of the art district. It is difficult to change the management concept of property managers in old industrial enterprises and keep up with the times.

So how to fundamentally solve the contradiction of the huge influence and low management level, management level and management consciousness of the 798 Art District?

Scheme 1: Qixing Group (including the 75 1 factory not managed by Qixing Group) moves from the original 7 18 joint factory, and the state finds a piece of land outside the Fifth Ring Road to compensate for the replacement. The original 7 18 factory's property rights and management rights are completely allocated to cultural management institutions (such as Gehua Company) with strong strength and rich management experience in cultural and artistic areas, so as to fully manage the area with the objectives and methods of managing cultural and artistic areas and coordinate related matters.

The second scheme: Considering that the space for Seven Star Group to completely relocate from 798 Art is too large and the cost is too high, it can be the second best: as long as it is not an enterprise with serious pollution and noise, it can live with 798 Art District without moving out of this area. Putting art workshops and industrial enterprises in the same factory building may be a beautiful scenery or a feature of the 798 Art District. At the same time, the property management right and planning right of the 798 Art Zone will be transferred from Qixing Group, so that cultural institutions with more experience in cultural zone management can carry out unified planning and management. Considering that Qixing Group will suffer economic losses, it can be compensated by the state.

If the first scheme can't be adopted, the second scheme is a good one, but don't make any improvement to the management system, otherwise it will destroy the 798 Art District!

Keep the characteristics, tourism intervention.

There are several reasons why the 798 Art Zone is very attractive to tourists. First, the artistic creation space of artists in the 798 Art Zone has the characteristics of privacy, coolness and novelty, which satisfies some people's psychology of seeking to understand the artist's life and working state. Secondly, the works of art in 798 Art District are full of unique and individual thinking about real life, which has aroused a considerable number of people's interests and hobbies of watching, pondering and buying. Thirdly, the workshop in 798 Art District was a Bauhaus building aided by East Germany in 1950s. It has the characteristics of high, thick wall, good lighting, good warmth retention, simplicity and firmness. Once visitors enter it, they feel suddenly enlightened and comfortable, and the original ecological decoration of the workshop by the artist makes the architectural features of the workshop more prominent and more attractive to the guests. It is by relying on the above three items that the tourists in the 798 Art District are constantly flowing and continue to be popular.

The 798 Art District, which attracts many guests, is not only a rare and unique cultural and artistic resource in Beijing, but also a unique tourism resource in Beijing. On the basis of keeping artists' artistic creation environment quiet and artistic creation ecological conditions good, we will promote and develop the tourism industry in 798 Art District, so that more tourists can be influenced by fashion art, attract more tourists, increase the turnover of artworks and increase tourism consumption. To achieve the above goals, it is necessary to get involved in several key links, such as traffic planning outside the region and development planning within the region, with the participation of tourism management departments, tourism enterprises and tourism experts. The advantage of tourism intervention is that the art district will give more consideration to the needs of tourists, such as where shops must be located, where toilets should be located, where parking lots should be located, and how road construction can meet the requirements of bus access. The art district will be designed and planned according to high requirements and standards, such as planning and constructing the 798 art district according to the requirements of A-level scenic spots and tourism demonstration sites.

Optimize the environment and prevent pollution.

The environmental problems in the Art District are deeply concerned by visitors, and are also the key factors for the healthy and sustainable development of the 798 Art District. The internal environment is mainly managed in three ways: disorderly control, dirty control and pollution control.

From the aspect of chaos control, we must first strictly control the entrance, not just a company, an enterprise or a hotel. Necessary commercial presence is necessary, but the types of entrants must be strictly controlled. Only cultural and art companies are allowed to enter the art district, and the decoration is not modern from time to time. Shops, restaurants, toilets, rest places, corridors, etc. should reflect artistic connotation and fashion factors everywhere, which is consistent with the fashion style of creative display space in the art district. Secondly, we should ensure the decoration of the art space, avoid the phenomenon that there is no strict requirement for decoration, and destroy the architectural style and pattern of Bauhaus. Some individuals and companies removed and replaced the windows, glass, roof and heating of the original factory building during the renovation process, which destroyed the original flavor of the original factory building and actually reduced the value of the art district. In the future, strict supervision should be carried out on the transformation to prevent the original building texture from being destroyed. The third is to control traffic order. It is necessary to overcome the situation that there is no regular parking lot in the art district, build necessary parking lots, and prohibit cars from being parked and parked. Set up one-way lanes and speed limit signs to prohibit cars from rampaging in the art district to protect the safety of tourists.

In terms of pollution control, we must first do a good job in environmental sanitation of the art district and overcome the messy problem of the art district. Put forward specific requirements for the health of the art district, and assign special personnel to clean it. It is necessary to provide an artistically designed trash can for tourists to throw garbage. It is necessary to build more art toilets with good sanitary conditions. It is necessary to plant trees and grass in the art area, beautify and purify the small environment of the art area and prevent dust pollution.

In terms of pollution control, it is mainly necessary to move enterprises that produce noise and air pollution out of the art area, and trucks are not allowed to enter the art area. The losses of manufacturers who move out of the art area are borne by the state. The art district is quiet, and the art district is blue.

Loose policies and depressed rents.

Fashion Art District (such as SOHO Art District in new york, USA) was developed on the basis of an old factory building like 798 Art District, which has a history of low rent, so it has been developing continuously for more than 30 years. 798 Art District is a spontaneously formed art district with fashion characteristics. In addition to the distinctive old factories here, low rent is the main factor for fashion artists to enter this area. Generally speaking, fashionable, avant-garde and avant-garde artists are often poor artists with no money, and the rapid increase in rent will blow a large number of fashion artists out of the art area, making it impossible for them to take root here and engage in artistic creation and exhibition in a down-to-earth manner. 36860.68668686666

In order to make the 798 Art District exist for at least 30 years, the government should adopt some special policies to encourage fashion artists to survive here. Therefore, we should give a certain tilt in taxation and loans, reduce or exempt the taxes of cultural and artistic companies in the art district, and implement low-interest or discount loans for cultural and artistic companies. In a certain historical period, the rent for artists should be kept at a low level, and the policy of low rent and rent subsidy should be implemented. If the rent needs to be increased, a lower rate of increase should also be stipulated. The government subsidizes and supports the vacancies. Only by implementing such a series of preferential policies and special policies can the 798 art characteristic area be preserved for a long time and continue.