Shopping mall celebration plan

In order to ensure the effectiveness of our efforts, we often need to make plans in advance according to the specific situation. The plan is concrete, thorough and operational in terms of objectives, requirements, methods and progress. What problems should we pay attention to when making a plan? The following are four celebration activities I have arranged for you, hoping to help you.

Celebration Plan 1 I. Background Analysis

1, Cangwu and Wuzhou are too close, but administratively they are artificially divided into two areas. But judging from the whole business circle in Wuzhou, it should be in a business circle, so the furniture store in Wuzhou has a great influence on the purchase behavior of Cangwu consumers. Coupled with the impact of dazzling array of goods on Wuzhou furniture market, Cangwu Quanyou is facing a more severe test than other markets. Other furniture stores in Wuzhou pay more attention to price wars, but the customers attracted by low prices are often extremely low in value and are easily taken away by competitors in the same way. Therefore, this first anniversary celebration should avoid becoming a low-priced promotion.

2. The first anniversary celebration of Quanyou Cangwu Store can be used as a large-scale public-private relationship activity to show Quanyou image to Cangwu consumers, enhance brand reputation and further seize market share.

Second, the purpose of the activity

1) Celebrate the first anniversary of quanu's opening.

2) Take this activity as an opportunity to integrate home resources, build a home alliance, and improve the market anti-risk ability of Quanyou Cangwu Store.

(3) Further penetrate the all-friend culture into Cangwu market and cultivate a group of loyal customers.

4) To enhance the reputation of Quanyou in Cangwu market, we should not only retain Cangwu consumers, but also attract Wuzhou consumers and expand market share.

Three. Activity analysis

The management of furniture stores pursues the gathering of popularity and the intimacy of consumers to furniture stores. Therefore, this activity should focus on "consumers", make a fuss about "consumers", communicate with consumers as effectively as possible, and let consumers actively participate in the activity through various channels.

This will increase the affinity of Quanyou, deepen consumers' awareness of Quanyou brand, and ultimately increase the sales of stores.

Taking "winning the grand prize in buying furniture" as the main line of this activity, supplemented by activities such as "wedding photography enters all friends", "good furniture with home appliances" and "birthday together", we will unite various businesses to further tap potential customers and expand market influence.

In order to make the activity form a greater momentum, the activity should adopt various means of communication (dm newspaper, TV, pop, etc. ) to integrate communication.

Fourth, the theme of the event

The first anniversary of friends, grateful action.

Verb (abbreviation of verb) activity content

1) Publicity and promotion

1. Time: 20XX June 26th to 20XX August16th.

2. Strategy: attract consumers' attention and communicate with them through various publicity activities.

3. Publicity method: dm

Newspapers: campaign advertisements

Television: campaign advertisements

Store pop music

4. Specific content

1) dm newspaper

A, "winning the jackpot in buying furniture"

B, "One anniversary for all friends, one Amanome", all consumers whose birthdays are on August 16 can get a free gift with their ID cards. Every child born on August 16 of 20XX will receive a generous gift from quanu, and the child will be awarded the title of "Honorary Customer" for life.

C wedding photography into all friends: through wedding photography to enhance the visibility of the store, the target customers are mostly newlyweds.

D Good furniture and appliances: Cross-industry cooperation will gather more people.

2) TV advertising

3) Pop music in the store

June 16 celebration (art performance by lottery)

Through the continuous publicity in the early stage and the warm atmosphere created on the day of the celebration, potential customers will be highly concerned about quanu, and then the potential customers who are concerned about this event will be successfully transformed into loyal customers of quanu.

Strategy: The highlight of the anniversary is actually a lottery. Tell consumers through the fairness and authenticity of the lottery that Quanyou will not deceive consumers and is your trustworthy enterprise.

Activity content: Alliance merchants hold appropriate scale promotion activities in front of the store on the anniversary day. Site layout

A. Hang the 10 street banner in the radiating business circle of the store.

B. Activity site: the theme of the site is huge, such as balloon lift-off, hanging range, publicity display board, wall hanging range, pop, etc.

The purpose of this activity is to take advantage of the favorable opportunity of the anniversary of XX Company 1 1 to consolidate the commercial core position of XX Province, expand the influence of XX, attract passengers and increase sales. Theme of the event: "Full of vitality and charm, XX anniversary and more than 30 stores opened in XX"

First, super affordable madness, 1 1 anniversary shopping carnival

Activity time: June 2 1 (Thursday)-June 24 (Sunday)

Scope of participation: Goods in the square (including men's wear, women's wear, sports, leisure, leather shoes, leather goods, luggage), supermarket goods and specially marked goods will not participate in this activity.

Brands and counters that do not participate in the activities should report to the general manager in writing for instructions.

Activity content:

/kloc-30 for more than 0/00.

On the same day, you can get a 30 yuan shopping card when you buy clothes, bags and other products for over 100 yuan. If you buy more, you can get more gifts, up to 5 gifts, and the items will not be split. In addition to special brands and supermarket products, see the posters in the store for details.

Shopping card issuance: Person in charge: Assistant: 65,438+0 The managers of the operation department and the finance department are responsible for registering and stamping and issuing shopping cards.

Shopping card issuing place: next to the six-color counter on the west side of the first floor.

Preparatory work:

The Finance Department is responsible for making the 30 yuan Ginza shopping card in place before June 18.

Hu Jie, the planning department, is responsible for preparing the registration form and the "Gift Acceptance" stamp.

Activity flow:

1. When the customer purchases clothes and luggage goods over RMB 100, they can take the second and fourth copies of the shopping receipt to the shopping card collection registration office, and the staff will register the receipt code, amount, shopping card number and number of shopping cards.

2. The staff stamped the word "gift" on the second and fourth receipts, and kept the fourth receipt.

3. The staff verifies the face value of the receipt and the number of shopping cards, and issues the shopping cards.

Operating rules:

1. All departments and shopping malls will inform all employees at 8: 00 on June 2 1 day, explaining the activities and matters needing attention. Sales staff should remind customers to get it in time, and inform customers of the activities and matters needing attention in detail.

2. Goods participating in this activity need to use quadruple sales vouchers.

3. The quadruple shopping receipt can only be used cumulatively on the same day, and it will be invalid after expiration; Once the shopping receipt is stamped with the seal of "Gift Received", the rest cannot be accumulated.

4. For the products that have been discounted during the activity, if the discount rate is lower than 7.5%, you can continue to implement the discount and not participate in this activity; If the discount is 7.5% or more, stop the discount, restore the original price, and carry out the activity of "Give 30 when it is full 100".

5. Customers can freely choose to participate in the activity of "Free 30 on full 100" or use the bonus card discount, and the salesperson must indicate "Free 30 on full 100" or "bonus discount" on the receipt. Those who enjoy the points discount will no longer enjoy the "Full 100 Send 30" activity; Only enjoy the "100 over 30" points, and no longer enjoy the membership discount.

6. Signature discount, group purchase price and individual brands do not fall within the scope of "full 100 30", and sales personnel should do a good job of pre-sales reminder.

7. Customers will not participate in the activity of "Give 30 away from full 100" repeatedly when they buy wearable goods with 30 yuan shopping card. Before the sale, the salesperson should remind the customer whether to use the 30 yuan shopping card. If yes, please remind customers not to participate in the accumulation. When the customer pays the bill by credit card, the cashier must mark the card amount of 30 yuan Shopping Card with the words "zk30" and "zk60" on the second and fourth receipts; The cash purchase part can continue to participate in activities.

Precautions:

1, the sales staff should issue small receipts in a standardized way, with the name, quantity and amount neat and complete, the spaces should be crossed out with diagonal lines, the total amount should be filled in the column of amount, and the amount should be stamped with the prefix "RMB". Each copy should be copied clearly and the content should be consistent, and there should be no omissions or ambiguities.

2. When replacing the invoice, the staff of the Finance Department should indicate the purchase amount of the 30 yuan gift card on the back of the invoice for future reference.

3. Sales staff should remind customers to keep the second receipt for reference when returning goods. When returning goods, return the gift card or equivalent cash (deduct the corresponding gift card or cash according to the refund ratio when returning some goods).

4. The cashier should cover the receipt clearly and keep his "personal seal" and "payment receipt" well, otherwise there will be problems at his own risk.

5. During the activity, the employees of the shopping mall should abide by discipline, not cheat, and not get the shopping card without permission. Violators will be dealt with in accordance with the provisions of the sales manual. According to the item 1 1 in the salesman's manual, if the serious violation is recorded, he will be dismissed. Compensate for the losses caused.

6. The planning department should distinguish the activities of stores from those of supermarkets, and publicize them through POP, store counters, radio and other aspects, paying special attention to distinguishing the difference between cheap clothes and boutique clothes on the third floor.

7. The qualification certificate for participating in the activity is subject to the second and fourth copies of the receipt, and the invoice cannot participate in the activity. If the customer changes the invoice, the sales staff and the finance department should remind the customer to get the gift card before issuing the invoice. The sales staff and staff of Caihui Invoice Office should be familiar with which brands will participate in the event and which ones will not, and then the operation department will send them to all departments and shopping malls in writing.

Division of work:

(1) The Operation Department is responsible for the organization and coordination of this event, the management of shopping cards and gifts, advertising, environmental layout and on-site sign production. Responsible for daily checking the quantity and amount of shopping cards and gifts, timely docking and spot checking with shopping malls for sales with large amount, and handling fraud incidents; Responsible for training employees (time: June 19, 16: 00, location: conference room) Person in charge:

(2) The Ministry of Commerce will coordinate with the manufacturers of various shopping malls and share the card handling expenses. Person in charge:

(3) The Finance Department is responsible for the supervision and review of gift cards and gifts; Provide quadruplicate sales receipts; Organize cashiers and related personnel to learn matters needing attention and issue invoices according to regulations. Person in charge:

(4) The Property Department is responsible for the on-site security of the activities. Person in charge:

Second, the XX anniversary mobile phone plaza to send gifts

Activity time: June1June-24.

Venue: counter of XX Square

Activity content: During the activity, all kinds of mobile phones will be given as gifts, and some mobile phones will be sold at special prices.

Activity Organization: Person in charge of mobile phone counter in food store:

Third, brand promotion.

Cool products are on sale in summer, which makes you feel cool in summer.

Brand: supermarket department store: Fanrenju, Yida, Mengfei summer sleeping mat; Lianchuang, Emmett, Pioneer

Venue: entrance to the supermarket on the second floor

Activity Organization: Head of Supermarket Department Store:

"Father" has good gifts and feelings in Ginza.

1, 50% discount on the limited-time purchase of shoes.

Activity time: June 15 (Friday), June 16 (Saturday), June 17 (Sunday) (June19: 00-June 2 1: 00).

Participating brands: heroes and heroines, knight Paul, Starscream and Red Dragonfly.

Venue: All brand counters of department stores on the first floor.

Activity Organization: Head of Department Store:

2, sports and leisure fashion hot sale

Activity time: June1June-22.

Venue: inside and outside the main entrance on the first floor.

Participating brands: Anta, Reebok, Jordan, Dollar Slave, Free Space, Ceng Zhi, Valendo, Mason.

Activity organization: person in charge of clothing store:

3, men's full-court shopping gifts

Activity time: June 8-June 17.

Venue: the third floor of the clothing shopping mall

Activity content: Anyone who buys goods at the men's counter of the clothing mall on the third floor for over 100 yuan will receive two cans of Laoshan beer; Send four cans of Laoshan beer to 200 yuan; Give six cans of Laoshan beer to 300 yuan, and so on. Buy more and give more.

Activity organization: person in charge of clothing store:

Activity cost: shared by men's clothing suppliers.

4. Men's products are discounted and there are gifts.

Activity time: June1May-June 17.

Activities: Philips: During the activities, all razors with the price of 99 yuan-1700 yuan will be sold at a 10% discount.

The shopping ceremony of Coffey, Superman and Red Heart Razor was accompanied by a towel from 20 yuan.

Send a cup to 50 yuan;

Send an umbrella 100 yuan or more.

Double gifts for men's cosmetics in department stores.

Men's jewelry provides and gives away men's cosmetics.

The watch counter offers some men's watches.

Activity Organization: Head of Department Store:

5, fitness equipment for sale.

Activity Organization: Head of Supermarket Department Store:

Zongzixiang on Dragon Boat Festival

Activity time: from now until June 19.

Activities: 1, Miss, sanquan, anjing, Longfeng and other brands of zongzi were specially rewarded at the scene.

2. Free tasting of Miss, Sanquan and Anjing Zongzi on the day of Dragon Boat Festival.

Environmental layout: make a dragon boat model (about 8 meters long) at the promotion pile site. (Manufacturer's share related to cost)

Activity Organization: Person in charge of Fresh Shopping Mall:

Summer solstice cold noodle festival

Activity time: June1June-June 22nd.

Activity content: the related accessories of noodles and cold noodles are displayed in piles.

Environmental layout: make "cold noodle festival" shaped KT board to set off the atmosphere.

Activity Organization: Person in charge of Fresh Shopping Mall:

Seven, environmental layout and advertising

1, DM poster

2. Each floor is hung with 1 1 anniversary flag (provided by the headquarters).

3. Advertising banner above the main entrance

There are 7 horizontal bars above the escalator.

5. Yi Labao (reception desk, main entrance, supermarket entrance)

There are 500 colored bars on the counter.

6. Photo exhibition: Glass on both sides of the main entrance and the west door (Ginza 1 1 annual development history)

7. The fifth store of XX Morning News celebrated the anniversary of the opening of XX 1 1.

8. The studio will broadcast the contents of the promotion activities in cycles 10 minute/time.

VIII. See the table below for the cost budget.

Celebration program 3 1, wholeheartedly for you, take one as ten! Xx anniversary celebration, dedicated to providing customers with the best quality products and services. During the activity, all customers can come to the store with empty bottles of any brand of cosmetics to exchange one for ten (each empty bottle of cosmetics can be used as ten yuan), and the use is limited once every 50 yuan! Buy more and benefit more! (equivalent to a 20% discount! But the publicity will be much higher than the 20% discount)

2, anniversary members pour love! Membership card recharge big feedback! Top-up in 500 yuan and above, the top-up amount can be 1.2 times! On-site recharge is more than 1000 yuan, and the recharge amount can be used as 1.5 times! 1.5 is equivalent to about 6.6 fold. (xx brand does not participate in the event)

3, buy a free membership card for over 398 yuan (membership card advantage)

4, expert lectures (social image etiquette) invite X teacher to explain and perform on the spot!

Activity purpose:

Jike 1

Step 2 sell

Goal:

Gather guests, (receive x members)

Performance, (resulting in sales of X yuan)

Include personal goal assignment details.

Reward and punishment scheme:

1, where. . . . . . . . Awards. . . (strive for 70% employees to get it)

2, where. . . . . . . . Punishment. . . (Petty behavior punishment)

Activity flow:

time

content

represent

Achieve the goal

comment

One week before the promotion date

Prepare the main promotional items during the activity and prepare the copy submission.

director of a workshop

1, determine the promotion date.

2. Ensure the promotion intention.

3. Determine the promotion standard scheme.

5 days before the promotion date

Contents and personnel arrangement of publicity materials such as pop and leaflets.

Store managers and related personnel

1. List promotional items (promotional items, promotional materials, etc. ) and implement it to people.

2. The manager is clear about the process, arrangement and purpose of the activity and how to prepare.

Three days before promotion

Promotion training (including product intensive training)

director of a workshop

Let all employees know all the contents and operating rules of this promotion and mobilize their enthusiasm!

Scheduling scheme design

1, leaflet making

(1) Prepare a copy of the leaflet.

(1) activity theme and activity time;

(2) promotional words and pictures of the products or purposes promoted by the activity;

③ Preferential scheme for activities.

2. Quantitative estimation

About 5000 copies

3. Preventive measures

① The contents of leaflets should be concise and clear;

② The designed leaflet is attractive in appearance and content;

③ The theme of the activity is an activity or a simple offer;

④ The propaganda words should be concise and touching, and the pictures should represent the brand humanity;

⑤ The preferential scheme should conform to the situation of the store, attract customers, and try to avoid using the words "free";

⑥ The long-term effectiveness of lobules can be considered. (Next mall anniversary)

4. Determine the time, place, way and method of dispatching.

(1) scheduling time

(1) Generally, the order is sent within three to five days before the start of the activity;

(2) consider sending the order once every few days, not all at once, and leave some stores for distribution.

(2) Place of dispatch

(3) Mode of delivery

(1) Ask friends or customers to distribute it;

(2) Deliver the target customers at the designated place and area.

3 door-to-door delivery, moving along the street to deliver target customers, etc.

(4) Scheduling method

First of all, we should divide the distribution places and personnel, and then formulate a reasonable and effective method of sending orders that others are willing to accept; If you send bills, you can consider sending some small gifts.

5. Matters needing attention in sending orders

Pay attention to the person who sends the bill (the image of the beautician): uniform clothing, light makeup, etc.

2 personal etiquette: gfd, makeup, mental outlook, etc.

(3) Send a single unified spoken language:

Hello, miss! I am a beautician in xx cosmetics store, and we will hold xxx activities on X day. At that time, we will arrange beauty experts to answer your questions and prepare many surprises for you!

Note: The dispatcher is required to be smiling, generous, loud and articulate.

④ Pay attention to identifying the target customers in the distribution process.

6. Determine the specific executors of each work.

Celebration plan 4 1. Complete arrangement of customer information.

On weekdays, this data is meaningless to customers who come only once. If they cut their hair more than once, the data of the second login is valid. Generally speaking, it is normal for customers to change their consumption for half a year. If they can start with after-sales service (asking about satisfaction) and professional aesthetics, if they can extend it to more than one year, they are winners. Making a complete customer file and analyzing customer groups and customer consumption habits is very helpful for us to do hairdressing shop activities.

Second, the specific purpose and text arrangement of hair salon activities:

1, increase the customer unit price.

To reduce the discount, the first thing to do is to increase the customer unit price, otherwise the number of customers will increase and the performance will decline, so we must sort out the words of increasing the customer unit price.

Only by grasping the key points can we know the key to success:

First, the arrangement of price words

B, the new process (tool) speech finishing

2. Shorten the cycle of hairdressing consumption

Shorten the consumption cycle and count customer data; It should be hot (stabilize customers), it can be hot (shorten the cycle), and it will be hot.

Only by grasping the key points can we know the key to success: 1, sorting out effective customer information, 2, sorting out the perm, changing seasons, 3, sorting out the perm, beautiful early, saving money, 4, sorting out the perm and sharing it with good friends.

3. Old guests bring new guests

The key to success lies in how to share it with friends and family. From the inside out, from husband and wife to children to parents, to friends and colleagues.

Only by grasping the key points can we know the key to success or failure: A, arranging emotional connection words B, and sharing words with good friends.

4. Increase added value

Added value is a kind of consumption concept out of nothing, including the concept of site and the concept of development project value. Here, the concept of the site is provided. Grasp the spindle to know the key to success;

First, perm finishing without dyeing.

B, hair dyeing does not need complementary color finishing

C development speeches before and after perm, hair dyeing and hair care

Third, the speech rehearsal before the event (the same old tune, on-site precautions):

Most of the employees in hair salons are young and their thinking logic is not very meticulous. If there are no clear words for her to understand and remember, she can't be catchy. The expression of the speech is limited to no more than one minute, but you can list some topics and the positive, negative and various role-playing of the speech, make a sand table deduction, and the supervisor will accept it, so that every working partner has the same language and the same knowledge is very important.

1, popular selling hairstyle:

Any marketing design, if there is no main project to sell, can not grasp the theme, can not create a selling point. It is meaningless to have a perm just for the sake of perm, and there is no popular hairstyle trend in the season. Thirdly, the essence of promotion is to give back and educate customers. The design of sales hairstyle is to tell customers that our technology is professional and popular, and let customers know that our concept is advanced, innovative and changeable.

2. Proficiency in assistive technology:

Business is very good, but it takes 3-4 hours to leak the volume, make up the perm, perm and perm. These are all fatal injuries in the activity. It's good to have a chance to repair it, but it can't be repaired. If you lose a customer, you will extend the negative publicity to more than 30 people. Therefore, during the activity, technical drills are very important. If there is a mistake, try not to blame the assistant, which will make the assistant more uncertain and confident in doing things. If we can study why we should do technical drills before the activity, and what are the benefits, the designer will prepare a new hairstyle for publication, and the assistant will strengthen the technical drills of dyeing and perm to minimize mistakes, and we can make an agreement with each other. As long as there is curly hair leaking, the rubber band is pressed, and the hair tension is not enough, the assistant's performance will not be recorded and become public funds, and the designer will accompany 50 yuan. That's because of poor on-site supervision.

Everything is based on customer satisfaction, mutual restraint and reducing the failure rate will be much more fun than scolding the assistant, and the scene will be more harmonious.