What does DM advertisement mean?

DM advertising refers to direct mail advertising, that is, sending promotional materials to consumers, families or companies by mail or gift.

DM is an abbreviated expression of English direct mail advertisement, which is also expressed as magazine direct mail advertisement. The Basic Knowledge of National Advertising Vocational Qualification Training Textbooks published by the State Administration for Industry and Commerce 1995 defines DM as direct marketing advertisement.

DM advertising is a very flexible form of advertising media. The key point is that it must be formulated for a specific group of people, and its ideological core lies in the accurate measurement of results, that is, it is a more personalized marketing tool.

DM advertising is a very unstable advertising form. Because the response time of purchasing information is long, it is not easy to attract consumers' strong attention and quick response quickly, and it is easy to cause the phenomenon of littering.

Extended data:

According to the delivery mode, DM advertisements can be divided into the following four categories:

1, as the newspaper folder. It has been adopted by many enterprises, cooperating with newspapers, magazines or local post offices to send enterprise advertisements to readers with newspapers and periodicals as inserts.

2. Send special letters. For example, for the sale of bulk commodities, especially from manufacturers to retailers, from wholesalers to retailers, customer lists can be used to distribute. Another example is that a magazine or publishing house sends a requisition to a target customer.

3. Send it together with the ordinary service letter. For example, for credit card customers, commercial banks will send corresponding advertisements with the statement every month.

4. hire someone to deliver the goods. The industry hires people to send DM advertisements directly to potential target customers themselves or their residences and units as needed. For example, large supermarkets regularly send preferential commodity catalogues to residents in nearby communities, real estate sellers hire people to send promotional materials, and community clubs ask property personnel to send promotional letters.

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