Why is Wang Shi sure about Country Garden? Seek an answer

At the beginning of 2008, Wang Shi said this to many friends.

Background analysis

In 2007, after Country Garden was listed in Hong Kong, its market value once topped the list of mainland developers. Wang Shi once commented on Country Garden: It was a smash hit, but it couldn't last. However, one thing changed his mind. A relative of Wang Shi bought two suites in Guangzhou, one for Vanke and the other for Country Garden. At a family gathering, he told Wang Shi that he had sold Vanke's house because it was in good condition in all aspects, but he still felt that it was more convenient to live in Country Garden.

The 7S model emphasizes that excellent enterprises must consider all aspects in the development process, including structure, system, style, personnel, skills, strategy and the same values. The final competitiveness and performance of an enterprise depend on reasonable choice and effective support from all sides.

In fact, Country Garden has formed a clear and effective business strategy: avoiding the mainstream market and strong competitors, buying a large area of land with development potential at a low price, relying on diversified properties to enhance the value of housing, relying on controlling the entire value chain to achieve low-cost rapid development and sales, and then quickly withdrawing funds for sustainable development.

The core of Country Garden is to adopt low land price and large-scale investment strategy.

Clear business strategy, leading values and firm execution can promote the company's sustained and rapid development.