What did Liu Aiming bring to Vanke?

This is Liu Aiming. The experience of thawing, Zhang Jiwen's spirit, Xu Hongge's delicacy, Xiao Li's bravery and Wang Wenjin's financial ability are all envied by Vanke's senior management team. Whether it is admitted or not, after 2003, Vanke has undergone considerable changes and made amazing progress. It is in this period that the concept of standardization, refinement and factory, which will lead the future development of Vanke, was put forward and deepened and implemented. During this period, Vanke's land acquisition strategy and expansion ideas have undergone quite obvious changes. Liu Aiming is two years ahead of the three-year adaptation time given by Wang Shi. On the one hand, it shows Wang Shi's super influence in Vanke and the inclusiveness and openness of Vanke culture, which are rare in many domestic enterprises. Therefore, I am optimistic about the development of Yuan, the former executive vice president of China (Yuan will be the general manager of Vanke). On the other hand, it also proves that Liu Aiming is indeed "well informed", knows where Vanke's problems lie, and has found a solution to them. Vanke is now implementing the social elite recruitment plan, which I think will have a far-reaching impact on the whole industry. It can be seen that the industrialization of Vanke is not a single technical level industrialization, but involves the rearrangement of the whole enterprise system, and many resources related to the housing industry will be reorganized, reorganized and optimized on the new platform. This is a big business with mature experience abroad, but many people in China want to do it because of their own knowledge, scale, financial resources and ability. What is the core competitiveness of developers? In the final analysis, it is the ability to integrate resources. Vanke takes the professional residential development route and is the integrator of the whole residential industry chain, rather than a specific participant. Transparent system, mature framework, efficiency-oriented, customer-centered-the quietly completed cultural transformation of Vanke will also make more and more harmony come, stay, do well and do well for a long time. Looking at the whole industry, the flow of talents is often "I came, I saw, I left", and its coming and going is also sudden. Some people attribute it to the collective impetuousness of the industry, but in fact, it cannot shirk the maturity and management level of the enterprise. When writing this article, less than half a year ago, I suddenly heard the news that Xiao Yong and Li Yongtao would leave the theme media. I can't help but sigh, and I am deeply puzzled by the growing environment of the media. Attachment 1 Liu Aiming: Shanghai Vanke sword refers to 20 billion yuan, and China Real Estate reported 2007-60-720 billion yuan, which is Vanke's planned sales in the Yangtze River Delta region in 2008; 654.38 billion yuan is Shanghai's share target. This ambitious goal, which seems to be quite stressful to outsiders, was described as leisurely and effortless by Liu Aiming, who entered Shanghai Vanke in the critical period of Shanghai property market adjustment at the end of 2005. "Just talking about numbers, we have to surpass this goal." For Liu Aiming, numbers are no longer a problem. "The problem lies in the changes made by enterprises and the continuous growth of quality." . Liu Aiming repeatedly mentioned the words "customer" and "efficiency" in his speech. Behind these seemingly simple words is Liu Aiming's clear definition of the focus of Shanghai Vanke in the next decade's transition period. For Liu Aiming, the numbers speak for themselves. In 2006, Shanghai Vanke contributed 23.7% of the main business income and 26.6% of the net profit of Vanke Group. This year, Liu Aiming led his subordinates to win about 20 projects in the Yangtze River Delta, including the Shanghai 1 1 plot. At present, Shanghai Vanke can build up to 2.4 million square meters of land in Shanghai, and the land reserve of the whole Yangtze River Delta has reached 8 million square meters. At the end of 2005, Shanghai's real estate market changed rapidly under macro-control. The news that Liu Aiming was transferred as the chairman of Vanke was finally realized as a heavy news of the media under the speculation and rumors in the industry. Opinions vary, Liu Aiming chose not to respond and kept a low profile. For Liu Aiming, this is just an ordinary transfer on the road of his professional manager development. However, it is not the first time that an ordinary name like Liu Aiming has caused a shock in the real estate industry. A clear definition of a professional manager Five years ago, Liu Aiming held a high position in another well-known large real estate enterprise in China. However, what he didn't expect was that at the invitation of Wang Shi, Liu Aiming resolutely joined Vanke. For a time, the industry shook. Some media even sensationally said that Liu Aiming's departure was a bomb to the Shenzhen real estate industry. Sun Wenjie, the head of China Shipping, even faced the media directly, and seriously lamented in a joke, hoping that Liu Aiming, who wants to join Vanke, would show mercy. The details are ups and downs for outsiders, but the authorities just smiled indifferently and interpreted it as "letting nature take its course". In 2002, Liu Aiming, who had just received an annual salary invitation of 2 million yuan from a company in Shenzhen, received a phone call from Wang Shi, who was far away in the United States. In fact, as early as before, when I learned that Liu Aiming intended to leave China Shipping, Wang Shi tore off the infusion bag or bottle from the hospital and personally came for a serious interview, which completely touched Liu Aiming. Vanke once considered giving Liu Aiming a one-time subsidy to offset the preferential conditions of the private enterprise, but Liu Aiming flatly refused. Wang Shi's annual salary is only 500,000 to 600,000 yuan. After joining Vanke, the salary is definitely far from 2 million. However, Liu Aiming has his own ideas. The value of professional managers lies in their own social value. Compared with 2 million, he pays more attention to the clear setting of professional manager's career. Previously, in Shenzhen Zhonghai, Liu Aiming, the general manager, launched a series of innovative actions, such as Honesty 2000, rough house display and online marketing, which greatly praised the real estate industry in Shenzhen and even Guangdong, and at the same time made Vanke feel pressure at that time. Some people even commented that Liu Aiming was in charge of Shenzhen Zhonghai, which was the most prosperous, passionate, threatening Vanke's Shenzhen business and knowing Vanke best. Contrary to China Shipping, which has always been low-key, relatively high-profile Vanke has developed all the way along the urban-rural fringe, but like China Shipping, it can become bigger and stronger in the tide of market economy without any special resources. Why all roads lead to the same goal? Liu Aiming, who has developed on the same land for many years, has always been curious about competitors like Vanke. Perhaps it was this curiosity and understanding of Vanke in China Shipping for many years that prompted Liu Aiming to finally choose Vanke. As an airborne soldier, Liu Aiming is inevitably uncertain because of his new job in Vanke. Even Liu Aiming, who has rich management experience, has gone through an adaptation period of one year at Vanke Headquarters. "I really don't know what to do in the first year." Vanke's projects are all over the country, right at the headquarters. Liu Aiming admits that he lacks understanding of the different situations in each city. Under this initiative, Vanke handed over the problem of Tianjin Vanke to Liu Aiming. At that time, it was even considered as a "mess" with heavy accumulation and annual losses. Almost all Vanke executives have served as the chairman of Tianjin Vanke for this purpose. Liu Aiming, who lived up to expectations, quickly found out the family background of Tianjin Vanke and found the key sticking point. "At that time, the customer relationship in Tianjin was too rigid, and the status of both parties could no longer be described by relationship." Liu Aiming made a plan for Tenshindon Vanke, and must set aside special funds to solve the customer relationship problem every year for five years. Good customer relationship is the cornerstone of enterprise development. This kind of understanding, Liu Aiming also extended it from beginning to end to today's Shanghai Vanke. Tianjin Vanke turned losses into profits in the second year of listing in Liu Aiming, becoming the fourth largest profit center of Vanke Group. Liu Aiming proved his value as a professional manager to Vanke, and he grew up with Vanke. In 2004, aiming at Vanke's construction quality management level, Liu Aiming led the team to launch "Rock Action". Previously, Wang Shi once said that compared with China Shipping, quality cost management is a short board on Vanke's barrel. Liu Aiming, who proposed "Rock Action", was full of confidence. He said to Wang Shi: "If 80% of Vanke's windows have problems, that's my problem. If there are only two windows that have problems, then you go to the people below. " The accumulation of past experience made him dare to make such a promise. Previously, in China Shipping, which won by engineering quality, Liu Aiming worked step by step from the grassroots level for 9 years. His first job was as a project supervisor of China Shipping. For a whole year, Liu Aiming's schedule was to go to work the first morning, work overtime all night, and work overtime until late the next night. The continuous 48-hour "iron man working system" is a relaxed "normal working state" in Liu Aiming. It was in this project that Liu Aiming worked for four years. After accumulating experience in site management, construction organization, financial scheduling, company management and control, Liu Aiming, who almost completed the whole process of real estate development, was promoted from site manager to general manager of the company. And this has also become a smooth beginning of his career as a professional manager. "90 square meters with three bedrooms and two halls"? At first glance, this "impossible task" for designers is even more unimaginable for ordinary people. When it comes to Shanghai Vanke, the latest product innovation, Liu Aiming, who has always been calm and steady, can't help feeling a little proud. This innovative product has been applied in three Shanghai properties, such as Vanke Baima Garden, and will become one of the main units of Shanghai Vanke in the future. In today's Shanghai market, where many developers are keen on big houses, Shanghai Vanke does the opposite. This is not unconventional, but precisely Vanke's precise positioning based on detailed customer demand analysis. In the process of product development, Liu Aiming even used the bathroom on the plane as an example to motivate the team. There was not much room in the bathroom on the plane, but I didn't miss any performances. "The function may be stronger than your home 10 square meter." So, Liu Aiming's gestures and expressions are rich. The bathroom of this latest room type is only 6 square meters, but it is divided into three functional areas: washing, shower and bathroom. Although the sparrow is small, it has all kinds of facilities. Reasonable partition layout, even more convenient and open than the general big bathroom. For practical consumers, a reasonable spatial layout is more important than blindly seeking to be big. Liu Aiming is optimistic about the market space of this small product. Shanghai, which is at the forefront of the national housing market development, has become more and more mature in recent years, and its transformation speed will even be faster than that of developers. It is also based on this understanding that Liu Aiming changed the annual customer satisfaction survey of Shanghai Vanke's sales of property services to once a month, so as to timely grasp the product deficiencies and demand changes fed back by customers. In 2006, Shanghai Vanke launched the Vanke Hong Jun Villa Project, which was fully decorated in Minhang Jin Feng International Community where foreigners gathered. This attempt at fine decoration of villa projects has been questioned by Liu Aiming because it faces demanding high-end customers. However, he asked confidently, "If you know the customer's needs well enough and do better than his own decoration, how can he not understand?" Facts have proved Liu Aiming's judgment. Vanke Hong Jun sold like hot cakes as soon as it was launched, and even people queued to buy it on the opening day. Many customers have come from full decoration. "The whole decoration itself is a content of industrialization", which is undoubtedly a subtle fit between Vanke's change of business thinking to "customer-oriented, efficiency-centered" and its residential industrialization goal. Liu Aiming waved his hand forcefully: By 2008, Vanke plans to fully decorate apartments 80% in China and 1000% in big cities such as Shenzhen, Shanghai and Beijing. At the end of 2006, Liu Aiming organized and established a property management company in Shanghai Vanke to serve high-end customers. At the same time, we cooperated with Hony Club, which has outstanding experience in high-end club management, and entrusted it to manage the clubs of high-end properties owned by Shanghai Vanke. For high-end customers, the biggest difference lies in the service, not the product. Liu Aiming, who made this judgment, has a firm eye. At the same time, the increasingly refined product positioning of Shanghai Vanke is gradually extending to the high-end customer level. At the beginning of 2007, a residential land located in Lujiazui Financial and Trade Zone in Pudong, close to Huangpu River, was acquired by Shanghai Vanke. Wang Shi once complained that a good enterprise like Vanke could not find a good position in the city center because it was "too self-disciplined". Now Shanghai Vanke is about to build a riverside mansion in the inner ring of Pudong. Overnight, "Vanke entered the city", and news headlines with exclamation marks were overwhelming. "The urban-rural fringe will always be the mainstream of Vanke." Liu Aiming replied categorically that even in the Yangtze River Delta cities such as Hangzhou, Ningbo, Jiangsu and Nanjing, where Shanghai Vanke is eager for further expansion, "Vanke will always adhere to the direction of mainstream mass housing."