Off-line sales method of disinfection new products

Physical stores are closely related to public life and are the main shopping and consumption channels. Although online e-commerce has reached its peak, offline physical retail still occupies the mainstream and its position is unshakable. However, influenced by the changes in business environment and consumption patterns, opening a shop to do business is not as beautiful as before. It is common that the traditional marketing model can't make profits effectively, and store operators have many marketing problems to be solved urgently. However, marketing has always been a major problem faced by major enterprises. It is difficult to build trust and brand simply by online marketing, and it is also difficult to do traditional offline, so many enterprises want to combine online and offline. Online and offline marketing has also become double-line marketing, that is, the two lines cooperate with each other to jointly market, find the combination point of online and offline, achieve the best marketing effect, and make the marketing effect realize the process from point to surface. Online: Online promotion and marketing activities should be explosive and participatory. In the process of promotion, it is necessary to accurately locate the crowd, spread the promotion surface and put it in place. The specific promotion channels are divided into on-site promotion and off-site promotion: 1. In-site promotion: promote on your own website, determine the interactive object and customer subject, and use the in-site letter, advertising space, brand WeChat official account and so on to convey information. 2. Promotion in different places: still the object of activities. For example, a copy book can be promoted and advertised in the relevant Weibo copy account, and posts can be launched in Douban Group and Baidu Post Bar of the relevant copy. Specifically, there are Weibo, SNS, forums, soft text promotion, resource replacement, advertising, EDM, SMS promotion and so on. Offline promotion: we also need to find several locations of the target customer base and push them offline. You can refer to the following methods: 1, where the target customers often move, such as shopping clothes APP, can be pushed in shopping malls and restaurants; Health care products for the elderly should be promoted near parks, supermarkets and activity centers. 2. Looking for "backing" and activities with relatively small strength, you can consider looking for organizations, related associations, public welfare organizations, large interest groups and event organizers. 3. Choose areas with large traffic to promote. If the target customers are not specifically refined or scattered, it is necessary to promote activities in places with high popularity, and the promotion process should be attractive in order to achieve results. For example, office areas, communities, shopping malls and other places that encounter activities during commuting are excellent promotion places.