What is the division of labor of the marketing staff of the property company?

1. Be responsible for the strategic planning of the company's market, formulate the overall work plan of the company's market, and put forward the specific direction and implementation plan of market promotion, brand, public relations and activities; 2. Organize and supervise the implementation of the annual marketing plan; 3. Conduct market research and analysis, study the development of peers and industries, conduct market forecasting and intelligence analysis on a regular basis, and provide a basis for the company's decision-making; 4. Formulate the company's overall public relations strategy and deal with crisis public relations; 5. Establish and improve the work flow and system specification of the marketing department; 6. Formulate the annual marketing expense budget of the company and the overall financial budget formulation, control and incentive assessment system of the marketing department; 7. Manage the marketing team and provide market training and guidance for team members and relevant departments. 8. Be responsible for market bidding, and be proficient in writing bidding documents.