How to do the corporate public opinion response plan?

1. Do a good job of collecting online public opinions.

Internet public opinion can be divided into positive public opinion and negative public opinion. Negative public opinion is mainly collected here, and positive public opinion only needs a little guidance.

2. Establish an online public opinion response mechanism/process.

3. Internet public opinion coping methods/skills

The establishment of public opinion early warning mechanism can help enterprises to intervene online public opinion in a planned and purposeful way in the process of public opinion disposal. If we adopt the big data network public opinion monitoring system-Sina public opinion monitoring system, we can automatically monitor and identify public opinion, so that enterprises can quickly understand the various voices talking about themselves on the Internet in advance, so that Yu Congrong can respond. Make use of new media and give full play to its advantages. For example, Weibo, WeChat and other emerging media should be used to give full play to their powerful propaganda power, release authentic and authoritative information in time, and guide correct public opinion orientation.