The business model of Hong Kong subway

Due to the shortage of land, every subway station in Hong Kong is closely connected with the surrounding commercial and residential areas, and many residential areas and subway stations are combined into a comprehensive building, that is, a real subway superstructure. It is the epitome of the close cooperation between the subway industry and the real estate industry, and its success is directly related to excellent urban planning. Among the numerous subway superstructure properties in Hong Kong, Tsing Yi City (Cui Ying Peninsula), Hui Jing Garden and Cui Xin Garden are very typical. Their characteristics are similar: the ground floor is a bus station or subway station, the upper two or three floors are commercial buildings, the upper floor is a high-rise residential building, with a closed layout and a central garden in the middle.

Hui Jing Garden is the superstructure of Lantian subway station. The whole building is located between two mountains, and there is a highway below, so the traffic structure is very complicated. The subway line is parallel to the bus transfer station and connected by the second floor space. Above is the shopping center, which mainly focuses on retail and clothing. Residents can go through the shopping mall to the garden on the roof, or enter the living space through the subway entrance and exit. The living space is two rows of 20-story buildings arranged in the east-west direction, and the entrance is connected with the garden. Hui Jing Garden also plays the role of a transportation hub. There are nearly ten bus lines underground, where you can transfer to the subway. After getting out of the subway, you can reach the bus station through the indoor cross-shaped overpass, and then you can reach the bus stations on different lines through different stairs. At the same time, it radiates many pedestrian paths and connects with large buildings such as Ligang City and Kangtianyuan nearby. This highly integrated complex provides great convenience for people. A large number of Hong Kong people travel here every day, and tourists won't get lost with the help of clear traffic signs.

In fact, the Hong Kong MTR is owned by the Hong Kong government and a listed company. Listing in Hong Kong in 2005 has two main advantages: on the one hand, railway transportation, on the other hand, railway management and operation, in which the subway strategy is also included in the field of property management.

Subway is an inseparable part of Hong Kong people's life, with a daily passenger flow of more than 2.3 million passengers, which drives the commercial properties of shops and subway stations along the line. The whole economy is growing and the whole property is very lively.

There are not many shops along the subway station, so there are many shops that are convenient for citizens to buy things, but there are no department stores. Convenience stores, laundries and food stores must choose distinctive, fashionable and healthy foods (such as Starbucks). There are different people in the subway and different levels, so the consumption pattern in the subway station is different. Shops in business districts (such as Central, Causeway Bay and Tsim Sha Tsui) are more upscale, distinctive and creative, which is hard to find in ordinary places. Every place gives play to its own advantages, so different places have different stations and different shops, mainly according to the flow of people in the shops. According to the requirements of each station, different customers serve there, and the other is to provide production equipment. This is because the place is small, so we should make use of every corner to maximize the effect of a place. In addition, every subway station has Hang Seng Bank.

In addition, there is a tourism center, and tourism services include booking hotels for overseas tour groups. Especially in Tsim Sha Tsui, including Causeway Bay, the tourist and shopping areas mentioned just now, and ticket sales.

In addition, tourism, first of all, if you are creative, they are very creative. They told them that if 2.3 million people travel every day, every corner is a very profitable place, so they sell car body advertisements. The whole subway in Hong Kong sells advertisements. The aviation they just mentioned has painted the whole body red. Before the subway arrived, people were already waiting for the subway and posted full advertisements on the wall. In addition to the hardware advertising version, there are electronic advertisements, such as TV, and other advertisements along the route, all of which are MTRC, showing more than 20,000 yuan. In fact, in the whole operation process of a subway and a business, they are constantly trying to attract others and attract more shops to provide services there, so this piece is really needed.

Introduce some coffee shops for tourists. If the whole subway business is provided according to the needs of different stations, different people and different customers.

In addition, in order to facilitate services, telephone, internet and even other services have been fully covered. These services provided across the board are becoming more and more convenient. Although the subway is still expensive, everyone is willing to use it. The subway needs a lot of authorization.

They have to do many different activities. I would like to mention here that the subway actually hopes to provide people with a more commercial form and a cultural image. He does some activities irregularly, especially holidays, parent-child activities, sometimes parent-child painting activities, and sometimes competitions to attract people and make them feel that the subway is a part of people's lives, so the subway is really solved by the whole store.

Generally speaking, the subway makes full use of every space. In fact, if the relatively new concept mentioned in management science is not to waste, not to waste, it is actually divided into time. The same subway uses this concept in its space, because it has a daily flow of 2.3 million people, and it sells advertisements everywhere. Choose a place, turn it into a profitable place, and rent it to different customers and merchants, but in the process of renting, we should safeguard its rights and interests, that is to say, according to the needs of citizens' lives, it will have an impact on where to sell it.