What does the live broadcast operation do?

Live broadcast operation is a live broadcast business, which needs to solve a series of live broadcast work behind the anchor.

1. The brands involved in management and operating services of the company build live broadcast systems on the corresponding platforms, formulate the annual marketing strategy of Tik Tok e-commerce channels, and be responsible for the daily operation effect of all the projects they are responsible for.

2. Strive for the support of the platform and obtain more effective allocation of resource items; Maintain good relations with key personnel or persons in charge (such as Xiao Er) corresponding to the platform, and strengthen cooperation.

3. According to the operational objectives, be responsible for docking and coordinating the work achievements of the Brand Department and the E-commerce Division, communicate with the project live broadcast team regularly every week, month and quarter, ensure the effective implementation of the project, and output suggestions for improvement in management and execution.

4. Plan the project objectives and optimize the implementation of the strategic plan, and report to the live broadcast operation director (with the participation of the general manager) every week, month and quarter.

Other business work:

1. market operation: a means to intervene in a series of publicity, exposure and marketing behaviors of products by means of marketing.

2. User operation: users are the main body, and the core work is to serve, guide and activate users. Being close to users is the most direct channel to obtain users' needs. Knowing what users need can better serve users, master the structure of their own users and grade users appropriately. User operation is very important in the formulation of product direction and demand.

3. Content operation: Improve the content quality of products by editing, integrating and presenting the content of APP or website, and then spread it by other means to enhance user stickiness. Including content collection and creation, editing and publishing, optimization and dissemination.

4. Activity operation: Activity operation can quickly reach KPI in a short time. The main process of activity operation includes planning scheme, organizing activities, publicity activities and recovery activities. The main purpose is to achieve the operational objectives by planning an activity, that is, innovation, promotion and retention. Activity operation is the most complicated and difficult one. If you want to do an activity well, you need the cooperation of technical departments, marketing departments and other departments.