Project Advantages of Foshan International Home Furnishing Expo City

First, the core advantage: a three-dimensional integrated and complementary market system

Product mix: developed from the super-large exhibition space of 800,000 square meters. The vast space makes it possible for scientific and organic commodity combination to form a market system that complements and promotes each other. This system has produced differences in consumer behavior and process, showing a more lasting and powerful market force than ordinary small and medium-sized stores.

Service: The three-dimensional integrated and complementary market system also includes value other than consumption, namely service. Perfect quality service can increase the differences in consumer behavior and process, and bring consumers the benefits derived from "unforgettable experience" and "commodity combination"

The second is a commercial bridge connecting North and South industries to help Foshan upgrade its industry.

Foshan International Home Expo City is located at the foot of Shi Lan Bridge on Foshan Avenue. It is the bridgehead of Lecong "Baili Furniture Corridor" and has unique regional advantages. Geographically, Tangtou and Shagang areas, where Jiabo City Phase I is located, were originally traditional ceramic architectural business districts, which are naturally integrated with Foshan's current ceramic industrial clusters. Shi Lan Bridge next to the project is also the only way for Foshan to enter Lecong. There is such a comprehensive store covering ceramics, furniture, building materials and lighting products, which is undoubtedly like a commercial bridge connecting the two industries and integrated in the center.

Here, the two industrial clusters are organically combined to create a more perfect, complementary and dynamic ceramic home industry cluster, and the exhibition scale is further expanded, thus forming a multi-level business platform with more market competitiveness and international influence.

Third, it is located in the new core of half-hour consumption and radiates six commercial and residential complexes.

Foshan International Home Expo City is located in the core of Sun Hung Kai Urban Complex in Shi Lan. Within the surrounding 30-minute radiation zone, there are five commercial and residential complexes, namely, Donghua Liling South Tiandi, Qi Kui Road Xinfugang Commercial Complex, Qiandeng Lake High-tech Financial Zone and Foshan New City, which form an influential consumption core circle of Foshan New City Center, bringing convenient transportation, upgraded facilities and a large number of consumer flows to Jiabo City Project.

Four, three-dimensional transportation hub, rapid communication of global wealth

Foshan International Home Expo City is a transportation hub connecting the grand event with major cities in the south. The project is located in the center of three-dimensional transportation hub, close to Qi Kui Road Terminal of Guangfo Metro and Foshan New Bus Station. Infrastructure such as expressways, expressways and intercity rail transit in the region is perfect, which brings convenient transportation for the project development and attracts capital flow, people flow and business flow in the surrounding areas.

Fifth, build a home Expo on the subway to seamlessly connect with the new life.

Foshan International Home Expo City is adjacent to Qi Kui Road Terminal of Guangfo Metro, surrounded by Lanshi Station, which was officially started in September 20 12, and the planned Line 2 and Line 6 stations, with convenient transportation. It is a landmark home mall of Foshan Central Group.

The subway transfer hub-Qi Kui Road Station (Qi Kui Road Station renderings) only takes 10 minutes to walk from the first phase of Foshan International Home Expo City Project. The station is an island station with two floors underground, located at the intersection of Fenjiang Road and Qi Kui Road in Chancheng District. This station is the terminal of the first phase of Guangfo Line, and it is reserved to transfer with Foshan Line 2 in the future. The two lines plan to adopt the transfer design of the upper side and the lower island, and the long-term intersection is short-term.

Lanshi Station (rendering of Lanshi Station) located next to the second phase project of Foshan International Home Expo City was once the biggest obstacle in the demolition work of this construction project. However, with the release of the optimization scheme, the problem has been solved, and the project will advance various preparatory work according to the plan of starting in September 2065438+2002. After the opening of Lanshi Station, it will be seamlessly connected with the underground and aboveground properties on the east and west sides of Sun Hung Kai, forming a whole, achieving a win-win effect between the subway and a quality community that is livable and suitable for business, and creating a model for TOD construction in Foshan.

Six, scientific division, orderly operation, unlimited expansion of passenger resources.

Building a shower and drainage system in the top-class imported home boutique street on the 9th floor (floor plan of the 9th floor). Shower drainage is mainly to arrange "bait" on the top floor, guide it directly to the top floor through a ladder, and then water the passenger flow to every store step by step like a shower. To this end, Jiabo City has arranged a top-class international home boutique street on the ninth floor, which deals in all imported treasures, regardless of consumption, and its charm is enough to attract people to form a top-down visit inertia.

The theme pavilion on the 9th floor emphasizes privacy, privacy enjoyment, respect for pets and sense of territory, and introduces the concept of "one-to-one marketing" to provide customers with highly private and intimate services, bring unique, rare and exotic high-end household consumer goods, and create an overall consumption atmosphere at the top of the pyramid.

The fifth floor catering and domestic first-line brands will build a spindle-shaped layout (the fifth floor plan), that is, the middle position of the whole building, and the catering area and the most famous brands in China will be arranged, so that the spindle-shaped layout can gather a large number of consumers together and then flow up and down, playing the role of adjusting leverage.

Creative floor planning arrangement, combined with highly targeted category management division, Foshan International Home Expo City has scientifically divided and managed according to the operating characteristics of furniture, home decoration, home textiles, lighting, cabinets, building materials, ceramics, bathroom, wooden doors and floors, and formed an inclusive and integrated market system. The aggregation of major categories attracts the attention of consumers all over the world. The complementary passenger flow resources of various categories build a strong passenger flow system, continuously improve the output benefit per unit area of paving, and highlight the great wealth attraction and creativity of home pavilions.