What abilities do you need to do marketing planning?

Let's take a look at the planning work, which is roughly divided into the following parts:

1, general marketing control, coordinating sales and senior leaders to sort out, refine and express the project value, fully controlling the rhythm, language and cost of marketing promotion, and managing the planning team;

2. Contact the media, arrange and implement the promotion plan;

3, advertising design, often docking advertising companies;

4, activities, planning and implementing marketing activities, often docking activity companies;

5, material production and sales management, design and produce all kinds of marketing props, management of sales site software and hardware, often docking material production units;

6. Docking the market, collecting and analyzing market data, investigating and tracking competitive projects;

The above is the most basic and core work, not necessarily special. Every company and project has different operating habits and needs. Sometimes a person has multiple tasks, and sometimes a team is needed to do it.

In view of the above work, we can see the basic requirements of marketing planning:

1, Aesthetics-It is also very important to distinguish beauty, pursue beauty and create beauty, such as the most basic pictures and copywriting, such as love and thinking about life, so that we can really think from the customer's point of view and write touching copywriting.

2. Refine summary expressions-such as market analysis, project positioning, customer description, etc. In the face of basic information, you can not only sort out and analyze, but also think clearly, and most importantly, you can say it. Marketing planning needs to refine the selling points of products and find opportunities for activities.

3. Communication-Planning can never be done by yourself sitting at your desk. We should make good use of all partners, communicate with customers to understand their ideas, and cooperate with sales, engineering, R&D, property management and other positions within the company. Good communication can improve work efficiency.

4. Learning ability and knowledge structure-learning is a lifetime thing. We need to keep learning and build our own knowledge and ability framework. Knowledge structure can show a person's talent in some aspects, and can better judge his future growth.

For example, if you already like literary books, the impression and creativity of the copy will be better.

5, the spirit of hard work, marketing planning is always accompanied by a project, it is common to do activities before and after running. ...

These are just the basic abilities of marketing planning.

Here are some ways to become a planner:

1, directly apply for the planning position of the company, starting with the basic planning specialist.

2. Enter more subdivided professional positions, such as advertising companies and event companies. And then jump ship to do planning.

3, starting from sales, work planning.

Many planning is a long-term lack of experience, and more depends on personal extra efforts and thinking to learn by themselves.

Generally speaking, I think marketing planning is a comprehensive post, which requires us to have an overall grasp of the project.