The Development Course of Guangzhou South Building

Southern Construction Group Co., Ltd. (NTU Group for short) is a well-known state-owned old enterprise at home and abroad. It was developed on the basis of the time-honored South Building, which has made great contributions to the commercial circulation in Guangzhou for more than 50 years.

Nanlou Department Store, formerly a private Daxin Company, was founded in 19 18, burned down in the war in 1938, and was named "Nanlou" after being restored in 1954. For decades, Nanlou has been a star enterprise in China. In 1980s, it was the largest department store retail enterprise in South China, and ranked among the best in the sales ranking of commercial retail enterprises in China. It was once one of the top ten department stores in China. 1985 set up a group company with nanlou department store as the main backbone and began to implement group management. It is the first batch of joint-stock enterprises in the city, the first unit to operate a 24-hour convenience store, and the first warehouse wholesale and retail supermarket in China. 1995, approved by the municipal government, reorganized assets and took the road of Sino-foreign cooperation and development. South Building Group Co., Ltd. and Hong Kong Yuehai Investment Co., Ltd. jointly established South Building Co., Ltd. to engage in the operation and development of department stores.

In the late 1990s, due to the changes in the human and geographical environment and the increasingly fierce competition in the retail department store industry, great changes have taken place in the business circle of Nanlou, with its market share gradually weakening, and its operation was once in trouble.

In 200 1 year, in the reform and reorganization of state-owned commercial enterprises in Guangzhou, Nanda Group first implemented trusteeship, then reorganized, joined the new section of Baiguang Group, actively promoted restructuring, integrated resources to form Nanlou Commercial Development Co., Ltd., and actively sought survival and development space. At the same time, we cooperated with Guangdong Putuo Economic Development Co., Ltd., a private enterprise, to set up Nanlou Science and Technology Digital Co., Ltd. to implement business structure transformation and develop new formats.

On June 5438+1October 65438+August, 2005, Nanlou Science and Technology International Electronic Digital City opened, forming a large-scale digital electronic professional market integrating trading, exhibition, international trade, e-commerce trading platform and logistics distribution. The opening of Nanlou Science and Technology International Electronic Digital City marks that Nanda Group has made substantial progress in solving difficulties, restructuring, operating digital technology communication electronic products, and forming a large-scale digital electronic professional market integrating trading, exhibition, international trade, e-commerce trading platform and logistics distribution. Since the opening of Digital City, customers are full and transactions are booming, and it has become a leading enterprise in Xidi area.

The company actively explores the operation of chain convenience stores. At the end of 2003, Nanlou Chain Convenience Store Co., Ltd. was established, and six Nanda chain convenience stores were opened at low cost in the city to provide convenient services to the public. In order to implement the "Thousand Villages and Thousands of Towns" market project of the Ministry of Commerce and expand rural commercial outlets, the company developed a town-level supermarket with a business area of 2,000 square meters in jiulong town, Luogang District, and actively participated in the construction of rural circulation network system on the basis of developing 70 farm stores in Conghua and Luogang and rebuilding 1 commodity distribution center. By the end of 2009, there were 70 convenience store companies in Conghua and Luogang.

Taking advantage of the brand effect of Nanta and the high technology of Peking University, Nanta Technology Co., Ltd. was established in 2005 to actively explore high-tech LED night lighting projects and new business of large display screen. The company actively participated in the design and bidding of dozens of LED signs and display screen projects, and has completed the production and installation of more than 50 projects, including Tianhe Zhong Yi Plaza logo, Guangzhou Xinyi City indoor large-scale display screen, Panyu Wuhu Hayes seafood trading center logo, etc. The company's technical means are improving day by day, the project amount has increased substantially year by year, and its core competitiveness has been continuously enhanced. Now it has the construction ability to undertake large-scale projects of 10 million yuan.

After five years of reform and reorganization, with the care and support of the municipal government and relevant departments, the South Building has basically completed its strategic transformation. The company will adhere to Scientific Outlook on Development as the leader, Nanda Digital City as the foundation, Nanda Parking Lot as the support, steadily develop chain convenience stores and LED technology business, and take advantage of the brand effect of the old brand of Nanlou to expand Zhang Zhilu at a steady and low cost.