Name level of Evergrande real estate department

Everyone is familiar with Evergrande Real Estate. Evergrande Real Estate can be seen in many cities in China, such as Evergrande City and Evergrande Du Ming. Some people will wonder why Evergrande Real Estate doesn't choose a unified name. What is the name level of Evergrande's real estate department? Next, Bian Xiao will briefly introduce it to you.

1. In the process of rapid expansion, Evergrande Real Estate realized the importance of brands, devoted itself to building corporate brands, adopted the mode of combining corporate brands with project brands, and woven a brand network with reasonable structure and complementary advantages, forming five series of boutique brands, including Evergrande Oasis, Evergrande Palace and Evergrande Du Ming, covering different series of mid-to high-end real estate.

2. Evergrande Real Estate positioned Evergrande City series real estate projects as low-end series products, and built Evergrande City series real estate projects in different regions, such as Changchun Evergrande City, Nanning Evergrande City and Xi 'an Evergrande City. Changchun Evergrande City Project is located at the intersection of Qingnian Road and Beihuan Road, and the building type is banlou and super high-rise. The greening rate of the community is 3 1.5, and the plot ratio is 2.29. What is on sale now is building 12, with an average price of 8700 yuan/square.

3. Evergrande Real Estate has positioned Evergrande Du Ming series real estate projects as mid-range products, and has built Evergrande Du Ming series real estate projects in many cities in China, such as Hunan, Hubei, Chongqing and Jinan. For example, Changchun Evergrande Du Ming Project is located at the intersection of Chaoda Road and Kaiyun Street, and the building type is high-rise, small high-rise and villa series. The greening rate of the community is 59.26%, and the plot ratio is 2.50. Now it is sold at 100. 14.

4. Evergrande Real Estate has positioned the real estate projects of Evergrande Oasis Series as high-end products, while the real estate projects of Evergrande Jinbi Tianxia Series and Evergrande Huafu Series are positioned as high-end products, which are different. Evergrande Palace is positioned as a high-end product of city mansion, while Evergrande Jinbi Tianxia series refers to the high-end product of tourism real estate series.

Bian Xiao: Bian Xiao introduces the popularity of Evergrande's real estate department here. I hope that after reading this article, you can understand the positioning of different name series of Evergrande Real Estate.