What is the present situation of China's heritage?

After more than 20 years of development, China's property management has made great achievements. At present, there are more than 20,000 property management enterprises in China, and there are more than 2 million property management employees. The types of property management have involved residential buildings, office buildings, shopping malls, industrial workshops, social logistics properties and other properties. And the property management area is tens of billions of square meters. Property management has formed a huge market foundation, and the marketization of property management is gradually starting. So, what is the current situation of the property management market in China? What are the ways of competition in the property management market? What is the future trend of the property management market? This paper makes some research and analysis on this.

Present situation of China property management market

Has a huge market base.

There are hundreds of millions of property foundations in China. With the rapid development of the real estate industry, the scale of property will become larger and larger, and the market demand for the whole property management is huge. According to preliminary estimation, the managed property area should exceed 654.38+0 billion square meters. The huge market base of property management has laid the foundation for the marketization of property management. The main body of the seller's market has basically taken shape.

At present, there are more than 20,000 property management companies in China. Although the number is large, some of them have been baptized by the market and the quality of operation has been improved to a certain extent. The brand effect is gradually emerging, and they have the ability to seize the market. Their behavior will promote the marketization process of property management. The main body of property management seller's market has basically formed and has certain strength. Lack of buyer's market subject

From the development of property management, the ultimate buyer of property management should be the owners' committee. However, at present, there are many problems in the operation of the owners' committee, such as the difficulty in establishing the owners' committee, the lack of corresponding financial support, the low quality of the members of the owners' committee, the inability to truly represent the wishes of all owners, and the illegal operation of the owners' committee from time to time. This makes the main position of the owners' committee in the buyer's market of the property management market often absent, and the marketization of property management lacks the most basic forming factors, so it is difficult to substantially promote the marketization of property management. Self-construction and self-management are still dominant, and marketization is starting.

At present, although China's property management bidding has made some achievements, the overall property management market is still in a state of self-construction, small management scale, low professional ability and generally low economic benefits of enterprises. There are still many problems in property management bidding, and the degree of marketization of property management is not high. However, at present, the development of property management has shown a sharp increase in the number of property management bidding, and the marketization of property management is starting and on the verge of development. The degree of specialization is not high

Because the scale of property management enterprises is generally too small, it is difficult to implement property management specialization. In addition, the specialized companies of property management in the market are not mature at present. For example, there are few or no professional companies such as property management and safety management. Although there are many cleaning companies, the service quality of property management is also affected because of low wages and rapid turnover of personnel. These factors restrict the implementation of property management specialization. The national brand pattern has not yet formed.

Due to the lack of full competition in property management, there are many and miscellaneous property management companies, small and comprehensive. Except for a few cities, the brand structure of national property management companies has not yet formed, and the situation that large-scale brand property management companies occupy the main body of the property management market has not yet formed. This situation provides good conditions for the reshuffle of the property management market in the future. Uneven development among regions

China's property management is very different between developed and underdeveloped areas. The level of property management in economically backward areas is obviously lagging behind, while the property management in economically developed areas is relatively standardized and mature. Generally speaking, the property management level in the south of China is higher than that in the north, while that in the coastal cities is higher than that in the inland cities, resulting in the unbalanced development pattern of the property management market in China.

The Competition Mode of China Property Management Market

(A) according to the management mode of property management classification

Occupy the market through entrusted management

This management mode is that the property management enterprise takes over the property through discretionary authorization. The main manifestations are as follows: First, take over the property developed by the superior developer by means of complete entrustment, which is a self-built and self-managed model; Another way is to take over the properties developed by other developers through full entrustment. In general, this kind of property is excellent and has a certain profit margin. Occupy the market through consultant management

This management mode is that one property management enterprise does not directly manage the property, but provides consultancy and consultation for the property management activities of another property management enterprise. This kind of management is mainly manifested in the following aspects: first, the property is excellent, and developers are unwilling to appoint the whole Committee; Second, the property is not very good, and the consulting company is unwilling to appoint the whole Committee. At present, the national property management market is still dominated by consulting companies. Occupy the market through cooperative management

In this way, two property companies are managed through joint-stock cooperation. This situation is generally: first, the property is better and there is a certain profit space; Second, the two property companies want to link the interests of both sides through cooperation, strengthen cooperation and reduce risks.

(two) the way to obtain property management rights according to law.

1. Occupy the market through public bidding.

This way is to obtain the property management right through public bidding. This is the most fundamental way of property management marketization. However, at present, there are few properties that have obtained the right of property management through public bidding, accounting for a small proportion in the whole property management market, and they are mainly concentrated in some government-owned properties. Occupy the market through agreement bidding

This way is to obtain property management rights through agreement bidding. Generally, developers of excellent properties will invite some well-known brand property management companies to manage them. At present, in the property management market, this method is more common, with a large number of projects.

2. Own the market through self-construction and self-management.

This situation is that real estate developers entrust their developed properties to subordinate property management companies for management. This is a very common phenomenon at present. This management mode has affected the marketization process of property management. Merger and reorganization of enterprises, taking the road of strong alliance

In order to be bigger and stronger, enterprises can also take the road of merger and reorganization. This is a way for enterprises to seek their own development and increase their own strength, and it is also a way for enterprises to occupy the market.

Trend of China Property Management Market

1, the next 3-5 years will be the "Warring States Period" of China's property management.

The development mode of self-construction and self-management leads to a large number of companies in the whole property management industry, small management scale, poor management quality, low degree of marketization and poor brand effect of property management on average. Due to the low threshold of property management industry, the marketization of property management has not been fully started, and the number of property management companies in cities across the country, especially in small and medium-sized cities, is still rising sharply. This trend is getting worse and worse, and numerous, regional and closed property management markets have been formed nationwide.

However, with the development of property management today, its development situation has changed obviously. Although property management is a low-profit industry, it still attracts a lot of funds and talents because of its low risk and low threshold. The pursuit of profits by capital deepens the competition among property management enterprises, which will inevitably promote the marketization process of property management and promote the formation of the brand structure of property management as soon as possible. Some property management companies get more properties through the market, forming economies of scale and brand effect; Other property management enterprises can form large-scale management and enterprise groups through merger, association and reorganization to enhance their competitiveness. After market baptism, a few property management companies will eventually occupy most of the property management market.

After the baptism of the market, a few brands of property management enterprises occupy most of the property management market share, which makes the competition threshold of the property management industry automatically higher, and the competition in the industry is more intense and higher. This situation will make ordinary enterprises afraid to intervene or have been unable to intervene in the property management industry, the overall development of the industry has been set, and the possibility of reshuffle between industries is reduced.

At present, the national property management market is in an explosive state. Once the fuse of this marketization is lit, the whole property management market will be filled with smoke. We can predict that the next 3-5 years will be the "Warring States Period" of China property management market. By the end of 2005, the national brand pattern of property management will basically take shape. At that time, it will be more difficult for enterprises to enter the property management market, and it will be too late. Therefore, for a property management enterprise, it is the best time to seize the property management market.

2. The marketization of office buildings is low, and the marketization of high-grade commercial housing is high.

The situation of low marketization of writing and high marketization of high-grade housing is expected to remain for quite some time to come. From the analysis of the current property management market, the pricing standard of office property management fees is higher, and office buildings are oriented to commercial users and easy to charge. At the same time, due to the use of intelligent facilities and equipment, the management of office buildings is easier and the cost is lower. Therefore, the property management profit of office buildings is very high. At present, the property management of office buildings in China is comprehensive, which explains this problem to some extent. If property management has huge profits, this is the property management of office buildings.

Office buildings are often leased properties, but there are only a few owners or owners. This situation makes it easier for owners to realize or express their wishes. Due to the high profit of office property management, office owners are driven to set up their own property management companies to manage and avoid "fat water flowing into outsiders". In terms of marketization of property management, office owners generally hire professional consulting companies for consulting management, rather than hiring other companies for the management of the whole Committee.

At present, there is still a certain profit margin in the property management of high-grade residential buildings, which is very attractive to property management enterprises. At the same time, because high-grade housing is a completely market-oriented property, the number of owners is large and the ownership is scattered. In this case, the owner's wishes can only be realized or expressed through the bidding of property management. Real estate developers choose excellent property management companies in the early stage of property management mainly to increase selling points and meet the needs of many owners for property management. The purpose of the owners' committee to re-employ the property management company is to realize or express the wishes of all owners. In view of this situation, the future high-grade residential property is the most market-oriented property.

In addition, some low-grade properties, such as low-grade houses and industrial plants, are less attractive to market-oriented property management enterprises because of the low pricing of property management fees, limited economic affordability of owners and great management difficulties, and the degree of marketization of such properties will not be too high.

……

Refer to the article on property management.

/gywygl