Huaibei Radio and Television Station's First Real Estate

Huaibei Radio and Television Station "Real Estate First Share"

First, the column background

At the end of 20 1 1, the national property market began to show a downward trend. In 20 12 years, where will the real estate industry go, whether it will rise or fall, which will surely be a hot topic and the focus of attention. Huaibei citizens can learn about the national policies on the property market and the general trend of the real estate market from some media, but they need a localized real estate program to deeply understand the real dynamics of the city's real estate. In addition, the competition in Huaibei real estate market is becoming increasingly fierce. If real estate developers want to win more market share, they also need the media to provide packaging and publicity, increase their popularity, reputation and good image in the hearts of buyers, and thus obtain good economic benefits. "The first real estate" is produced under this background, and it will become the best communication platform among the government, consumers and developers.

Second, the purpose and orientation of the column

The first phase of real estate is scheduled to be broadcast once a week for 15 minutes. It aims to build a real estate brand, serve real estate enterprises, pay attention to real estate consumption, guide home buyers to live in peace, and strive to become a brand TV program of real estate. It has the characteristics of professionalism, authority, knowledge and appreciation.

Professionalism: professional content expression, professional production team and professional TV programs.

Authority: through cooperation with relevant government departments such as Housing Authority and Planning Bureau, it becomes the first window to interpret market policies; Go deep into the forefront of the property market, track and report the development status of Huaibei real estate and related industries, and provide rich and true first-hand information for citizens to buy houses.

Knowledge: In the course of the program, a lot of practical information about buying and installing houses was conveyed to the audience.

Appreciation: Bring visual enjoyment to the audience with exquisite pictures.

Third, the column slogan

The first house property (to be determined)

Follow the news of the property market, release authoritative property information, interpret the latest hot spots in the property market, and pay attention to the topic of home ownership and people's livelihood.

(TBD) Find a good house for the people and find a market for a good house.

Fourth, column setting

1. Real Estate News format: host broadcast+external photos+online photos for 2-3 minutes.

Report the sales list of important buildings in the whole city last week, including the quantity and average price of the houses sold (it is suggested to name a building list with a minimum charge of 1000 yuan). To report the new policies and hot events of the national real estate market and the new information about the opening of the real estate market in this city, the content should be short and concise, and the information should be large and comprehensive.

2. The form of "Looking at the House in Winter Rain": the host actually shoots. The duration is 5 minutes.

Pay attention to the real estate for sale. Through the interview of the host and the explanation of the project personnel, the concept, apartment type, surrounding environment, development prospect and property price of the project are vividly and deeply introduced, so as to lead the audience to understand the characteristics and connotation of the project, provide the audience with sea-selected housing, and let them lock in the goal of buying a house without causing travel fatigue.

3. The form of "investment space": the scene of the host lasts for 3 minutes.

This is a part that provides investment information for the audience. The content includes the introduction of commercial real estate and industrial real estate projects, such as shops, buildings and office buildings. To provide reference for audience investment.

4. "Help you buy a house" form: the host's live shooting lasts for 5 minutes.

This section aims to gather people who want to buy a house. For families who want to buy a house, the industry will screen them according to their purchase funds, personnel composition, age, urban purchase purpose and other factors, and make suggestions for them, and put forward guiding opinions on the area, floor and apartment type of the house. People from banks, real estate and other related industries will be invited to introduce mortgage loans and some knowledge about buying houses in detail.

5. The form of "decoration scene": the host filmed on the spot for 5 minutes.

This plate is mainly aimed at home improvement companies and building materials market. By then, the plate will be open to families who are ready to decorate their houses in the city. For the lucky families selected, this column will join hands with well-known home improvement companies to promise that the decoration will be free of design fees, and all building materials will be purchased at the lowest price. This will stimulate the customer base and improve the ratings. The column will present the whole renovation process of lucky families, lead the owners to watch the renovation progress once a week, and introduce the popular interior decoration design, home accessories and building materials to the audience through the works of professional designers with different styles.

6. "Fashion Home VIP Interview" format: interview+screen dubbing for 5 minutes.

This plate is mainly aimed at the building materials, home and decoration markets. Classify large and high-grade brands, such as bathroom, floor, cabinet, home textiles, etc. And determine about ten brands, so that they can jointly buy out the plates for the whole year. The column will promote their products through intuitive picture experience and professional introduction of big bosses. And through our matchmaking, let them become partners, consumers can enjoy the lowest discount in one of them and help them seize more markets. It also allows consumers to enjoy the lowest price.

7. Huaibei planning knew the form early: interview+illustration duration: 2-3 minutes.

Join hands with the Planning Bureau to introduce the recent planning of our city, so that the audience can have a deeper understanding of the urban layout and play a guiding role in their home ownership and settlement. You can also collect citizens' suggestions and opinions on urban planning and strengthen interaction.

8. Form of "Property Market 3 15": host's explanation +5 minutes' interview time.

This section belongs to the rights protection section. In view of people's doubts in housing sales, such as some housing sales disputes, housing quality disputes, decoration disputes, property disputes and other issues, in-depth interviews are conducted to find practical solutions. This column aims to safeguard consumers' rights and interests and strengthen public opinion supervision on the real estate market.

9. Format of Encyclopedia of the Property Market: subtitles+host's broadcast time 1-2 minutes.

According to the audience's calls, select typical questions in real estate transactions, let the heads of relevant government departments, developers, bank credit experts and lawyers answer them, and convey common sense and skills in investment, housing selection and transactions to the audience.

10. Form of "second-hand house": picture+subtitle+dubbing or subtitle wandering time 1-2 minutes.

Introduce some basic information and prices of second-hand houses and rented houses. The main purpose of this section is to enhance the popularity and lay the foundation for the column to become a real estate trading platform.

The above sections will be used alternately according to customer needs and viewing effects, and the length of the sections is flexible.

Verb (abbreviation of verb) is the form of column expansion.

Strengthen communication and interaction with the audience by setting up hotlines, creating QQ groups and network cooperation. Understand the audience's feedback on the program and their difficult questions, and answer them in a timely and comprehensive manner. Combined with large-scale TV activities of real estate, such as the first house purchasing group and Huaibei planning exhibition to be held on 20 12, we can also plan and operate the best real estate appraisal activities of the year as the ending series of the year-end column.

Six, column broadcast time

Monday: news channel 2 1:45, public channel 13: 10, education channel 18:40.

Tuesday: news channel 1 1:45 movie channel at 20:30.

Wednesday: public channel 19:20, movie channel 20:30.

Thursday: news channel 2 1:45, public channel 13: 10, education channel 18:40.

Friday: News Channel 1 1:45 Education Channel 20:30.

Saturday: public channel 19:20, education channel 12:30.

Sunday: news channel 2 1:45, public channel 13: 10, education channel 18:40.