What is real estate sales control?

Sales control, that is, the director keeps the house, and the general project will have a certain proportion until the end of the project. Some real estate developers claimed that they had sold out the sales control room of the real estate, and quietly entered the market at a low price at the end of the year. The price was lower than the market price, so the people with quick eyes got it. In the products of a real estate, there are naturally advantages and disadvantages due to different factors such as location and apartment type. The general situation of "sales control" is to give priority to the sale of products with poor conditions such as apartment type or location, and when the price may reach a higher level, the products with better location and apartment type will be left for sale. So as to avoid the risk that these units can't be sold, and also help good products to sell at higher prices in the later stage.

In the whole process of real estate marketing, real estate developers reserve a certain proportion of houses, put them on the market according to the market changes in different periods and batches, and even keep them until the end of the project, so as to gradually digest the houses and finally reach the sales plan, which is a shortcut to maximize the profit of the project. This can effectively control the supply of housing, and when the good housing is listed in the later period, it is in the rising period of price, and it can also achieve better economic benefits. This is sales control.

Extended data:

Sales and control functions

Sales control is a shortcut to maximize the profit of the project. Real estate is different from other consumer goods, its production cycle is very long, and the supply cannot be adjusted after the market demand changes, so it can only be fine-tuned through sales control. It is not a good thing that a project was robbed at the opening, which only shows that the price is low and the developer did not get the maximum sales revenue. Therefore, it is necessary to control the sales rhythm, arrange a reasonable supply ratio in the pilot period, the opening period, the sales boom period and the closing period, and maintain a certain area, good or bad, high or low ratio in each period to achieve balanced sales.

If the market demand of a project is uncertain, or the planning and design are unscientific, then only marketing planning and sales control can save the project. Real estate is related to people's ultimate needs, and there are too many influencing factors. The probability of not grasping the market demand is very high, and the construction result cannot be adjusted. Then sales planning and sales control have become one of the core competence factors that affect the survival of developers.

Baidu Encyclopedia-Sales Control