What is the orientation of the property manager?

1) Reflections on the Orientation of Property Management

Since property management has become a part of marketing, there is still the problem of positioning. In today's real estate project promotion, property management has occupied an extremely important position, and people's understanding of paying equal attention to property purchase and service is rapidly improving.

Therefore, the role of property management in promoting property promotion is increasing day by day, especially for office buildings, and the importance of property management services is more prominent.

Property management positioning should be coordinated with project positioning, the identity and taste of target customers, otherwise it will be helpful. For example, the project is positioned as a high-grade villa, and it is wrong to only charge 50 yuan property management fees to each household every month.

On the contrary, low-priced ordinary houses are also called "hotel-style" management, so do people dare to buy them?

Reflect the content of the property management orientation is nothing more than three:

The first is the charging standard;

The second is the service content;

The third is the management level.

The charging standard directly reflects the grade, which is the first feeling.

However, there is a charge, no content, and it is very confusing. Why do you charge so much money? You should explain it clearly to others. As for the management level, customers don't understand it before they check in, but it doesn't mean they can't say it clearly. It depends on what you say. For example, it means that property management is managed by a famous property management company, and the quality and past performance of the company's personnel can basically show the level of property management.

Although the expression "hotel management" generally represents a high level of management, it is not clear how high it is. It is better to specify that the management personnel have received professional training in fire fighting, first aid, capture and fighting, or simply make the staff rules and operating procedures public, which can also roughly reflect the management level.

In short, only by explaining the above three aspects clearly can we consider a perfect property management orientation.