Who knows why I chose the property?

Forrest Gump's True Story What's the taste of this chocolate? You may never know if you don't do it yourself. I fell in love with real estate in a strange encounter. Three years ago, a famous real estate company found me who was still doing strategic planning in a joint venture telecom enterprise and asked me, "Do you have the courage to try a new industry and start a new job in a new city?" What we give you is not a job, but a career. These words are extremely destructive to an enterprising person who is eager to change, so I resolutely bid farewell to my family and my son who was born only half a month ago and went to work in Shenzhen alone. And this job is property management. Now, I have been engaged in this profession for more than three years, and I have really tasted the ups and downs of this chocolate. Perhaps, three years ago, my understanding of property was similar to that of most people. Living in a residential area, more or less exposed to the property, is nothing more than security, cleaning, greening and maintenance. Now, as an insider, my understanding of property is quite different from my previous understanding. I want to share the following points: First of all, property is a profession. This major is easy to get started but difficult to master. It seems that everyone will say a few words about property management, but few experts really understand the development characteristics of the property industry. Property management, as a broad service field, actually requires quite high comprehensive quality of managers. A good property management company can not only be competent for the entrustment of the owners and provide high-quality services, but also has strong professional strength, rich proprietary knowledge and perfect system. This major is no less important than other majors in the real estate group, especially in the fields of early intervention, case site service, rental and sales management. Later, property management evolved into an industry independent of real estate and became a comprehensive real estate service provider. Five international banks (JLL, CBRE, DTZ, Savills and Colliers) have completely separated from the developers and become service companies with comprehensive property management capabilities as their core competitiveness. Secondly, property is a team. In any case, property services are provided by people. As an intangible product, its quality largely depends on the quality of service providers. In the property industry, personal strength is very limited. If you want to do things well, you must rely on the team, so an excellent service team is the basis for the property company to settle down. And the property team has its own characteristics. Most members of the property team are "simple, hardworking, tolerant and kind" silent majority. Real estate is a difficult industry. Some people joked that "I did evil in my last life, and this life is property." This is not easy for my brothers and sisters. However, being in a harmonious property team will often make you feel at home. Third, property is a kind of consciousness. That is the sense of service. Not all people are suitable for service, but real service people can really experience the pleasure of a sense of accomplishment from service work. Property owners don't have to feel inferior because of their occupation. We provide professional services, but we are not servants. A colleague said well that property management needs to be "humble in appearance and strong in heart". Of course, the sense of service is innate. The so-called innate service temperament is called "style" by Beijingers and "accent" by Shanghainese. But it also needs training the day after tomorrow, and constantly strengthens the sense of service. Employees with good service awareness are definitely the wealth of property management companies, especially high-end properties. Then, the attribute is a value. With the development of China real estate market, the homogenization competition is quite obvious. You have a room type, I will have it tomorrow; You use one material, and I will use it tomorrow. But the hardware is easy to copy, but the software is difficult to copy. The reason is simple, because you are short of people who can provide this service. What customers want to buy is not only a reinforced concrete house, but also a meaningful lifestyle. As a result, the value of property has been re-examined-service can create value, and many brand developers have increased their attention and investment in property. This also explains why brand developers are more expensive than non-brand developers by thousands of yuan per square meter for the same type of houses in the same location. Finally, property is a set of management. Different from the general understanding of property, property is actually one of the industries that use management tools the most. The biggest difficulty in management is not the system and process, but the management of people. A top property manager should not only master the basic knowledge of economics, management, psychology, sociology and public relations; You should also know the common sense of law, statistics, insurance, architecture, engineering and building intelligence. More importantly, he must have many years of practical experience and be able to use this knowledge flexibly to solve practical problems. No wonder some colleagues told me that the management complexity of property companies is not worse than that of real estate companies. If you want to be a mature manager, the real estate industry is a good place to hone your management skills. A person who has never done property is an understanding of property; People who have been engaged in property for three years are another kind of understanding; People who have been in the property industry for ten years must have a deeper understanding. But anyway, since I chose the property and the property chose me, I should try my best to do it well.