The "meal ticket" real estate tycoon with colorful life in the future broke into the residential circle.

On the first anniversary of the spin-off and listing, the word "subversion" can be described as incisively and vividly in the growth book of color life. At the moment when Vanke and China Shipping declared war on Blue Ocean Property loudly, Color Life unexpectedly threw out the "Color Life House".

"Color living house is a real estate model in internet plus, but it is not a simple combination of mouse and cement." Hui Ye, vice president of Color Life Service Group, said that Color Life will build a platform around the community O2O ecosystem through the Internet and community+real estate.

For Cai Rensheng, a real estate tycoon, being a "mansion" is certainly not for returning to his old job, because this "mansion" is only a carrier provided by cooperative developers.

"Just as Xiaomi's mobile phone is the entrance for Xiaomi to provide services, the color life house is also the entrance for color life to provide services." From this point of view, the colorful life of "drunkenness is not wine" ultimately sells "not simple products, but 70 years of service"

Cai Zhiyun meal ticket Li Bao

On June 30th, the keyword "meal ticket" definitely caught the attention of the participants at the brand launch conference of "Wonderful Life Begins Here".

Tang, CEO of Color Life Service Group, said, "The lifestyle of young people is different from the past. We are not selling a cold cement house, but selling 70 years of service. "

The "meal ticket" gift package consumed by the platform is a pass for Tang's 70-year service through train. According to reports, as long as customers buy color life houses, developers will give buyers different amounts of "meal tickets" in combination with color life, which can be used for offline shopping malls and online shopping malls, as well as for decoration and car purchase. The scope of application covers food, clothing, housing and transportation.

Obviously, the "meal ticket" launched by Color Life Museum focuses more on the "software" community O2O service, which is also in line with its transformation from "service provider to community service platform operator" to a certain extent.

But for cooperative developers, maintaining this kind of "software" service depends on the support of more buyers, and the advantage of color life in "hardware" is undoubtedly a big plus point of color life housing.

It is reported that the hardware system of color life residence combines intelligence and signs with the characteristics of color life. The main entrance and exit of the planned colorful life museum adopts intelligent security system, the community meeting room is equipped with the "colorful life museum" experience hall and community activity center, and the outdoor is equipped with multi-functional sports venues.

In addition, the colorful life museum will adopt the interior decoration style and style customized by the Internet, and be equipped with a smart home system, which has many functions such as visual intercom, security and home appliance control.

"For consumers, on the one hand, it can greatly reduce the cost of buying a house, on the other hand, it can also use the mortgage period to connect with the meal ticket consumption period to reduce the double pressure of buying a house and living." Color life evaluates the benefits brought by the "meal ticket" gift package.

It is worth mentioning that at present, the 1.0 version of the color life museum has been piloted in the second phase of Wuhan Huacheng and the third phase of Huizhou Kangcheng Four Seasons. After the first trial, it will be rectified and upgraded according to customer feedback.

The logic of breaking into the residential circle

"It is normal for property companies to cooperate with developers." Zhang, director of the research department of dtz Shenzhen Company, pointed out to the new media that at present, the requirements of developers for property companies have been upgraded to the whole community service operators, and the transformation of color life just fits the key points.

According to the news from the conference, in addition to the two pilot projects in Wuhan and Huizhou, many developers and partners such as Wuxi Taihu Garden Real Estate Company, xi Anrongxin Holding Company and Jiangsu Chengzhi Group all appeared in the latest signing list of Color Life.

"For developers and many third-party partners, the colorful living house demonstrates the power of holding a group and creates a win-win situation for many parties." Color life pointed out.

In Zhang's view, the essential significance of "holding a group" to color life lies in "making community service and Caiyun's O2O platform bigger". Indeed, cooperative developers value the "brand effect" of color life in community construction, while color life values the huge customer resources held by developers.

At the end of 20 14, in order to expand the base of community O2O users (owners), Fantasia Group launched its two major community O2O platforms-Fantasia "Colorful Life Cloud" and "Liberated Area" projects.

"The community O2O business model of color life is very clear, that is, it is made into a platform similar to Taobao, but we will ask suppliers to provide services or products with good quality and low price." Pan Jun, chairman and CEO of Fantasia, said this before.

Before the launch of "residential", Color Life mainly expanded the platform user base through acquisition. According to the statistics of Everbright Securities, from 20 1 1 3 to 20 13, Color Life invested 50.46 million yuan and acquired 1 1 property management company, with a total of 135 projects and an area of1.

"Entering the property field and acquiring other property companies is a shortcut to expand the scale and expand the market influence." Zhang analyzed the new media and said that the colorful life has formed a certain reputation and influence in the property market after a certain accumulation, which is also the key basis for its cooperation with developers.

However, when the real estate industry has become an out-and-out red sea, Vanke and China Shipping, which smell the opportunity, have begun to aim at the big blue ocean of real estate. For color life, the influence of real estate predators can not be underestimated.

According to new media reports, Vanke Property, which was established 24 years ago, is now spread all over 59 cities in China, with a management area of over 1. 1 100 million square meters, covering 650,000 households, and also manages customer assets of over 1.2 trillion yuan, with a cumulative property fee collection rate of 961%.

Obviously, Vanke's huge owner resources are incomparable to color life. The "Rui Platform" built by Vanke using "internet plus", an O2O community ecosystem similar to WeChat, also has the potential to catch up with colorful clouds to some extent.

In this regard, Zhang believes that although Vanke and China Shipping have relatively large owner resources, the advantage of Color Life lies in "being a professional community service provider rather than a pure property manager".

"At present, the property services of Vanke and China Shipping are relatively concentrated in some of their properties, and the service types are relatively single. Color life can form a multi-dimensional influence in community consumption, owner service and financial products. "

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