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How to safeguard the interests of shopping malls?
2. Normalization mechanism of marketing promotion. Through the normalization mechanism of marketing promotion, the continuous promotion behavior of promoting the market influence of the project in different dimensions such as promoting hot activities, improving the quality of activities, diversified operating income and media advertising. Normalization of marketing promotion helps to realize the project promotion budget, monitor the effect of promotion activities, and systematically enhance the attraction and influence of commercial projects.
3. Property cost control mechanism. The main expenses of commercial project cost are: labor cost, property cost and planning cost. In order to improve the NOI of the project, it is necessary to control the three major costs reasonably while ensuring the normal operation and good quality, establish a scientific and reasonable cost control mechanism, gradually reduce the expenditure ratio of each cost, control potential risks, and maximize the operating income of the project.
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