Entrepreneurial case: Xiong Liming's entrepreneurial life

Entrepreneurial case: Xiong Liming's entrepreneurial life

Xiong Liming, founder and chairman of Millennium Food Co., Ltd. in Wanzai County, Yichun City, Jiangxi Province, is from Nanchang. He was sent to Wanzai County as an educated youth for 8 years, and learned that local farmers have low income, few channels to increase income and a hard life. In 2000, he spent a year in rural areas and found that a wild jujube in Wanzai county, especially in mountainous areas, was not well developed and utilized. Most of them rot in the mountains, and only a small part of them are made into jujube mills by farmers and sold along the street. The following is my sharing of Xiong Liming's entrepreneurial life. Welcome to read.

? Waste? Used to pave the way for the old watches in the mountains

After careful consideration, Xiong Liming came up with a bold idea: make full use of the advantages of local jujube ecological resources, carry out deep processing, produce high-quality jujube cakes, create a unique brand of Jiangxi cuisine, and explore a new way for local farmers to get rich. So he registered 200 1? Millennium? Trademark and set up a factory in Wanzai county? Millennium? The company's leading product is jujube cake. In 2003, the products were put on the market, recognized and welcomed by consumers, and sold well in major cities across the country.

The development of Millennium Company has brought great benefits to local farmers. Wild Zizyphus jujuba, Pueraria lobata and wild kiwifruit, which once rotted in the mountains, have all become treasures. The company takes it? Company+base+farmer+technician? Cooperation mode, setting minimum protection price, setting up risk fund, implementing company and farmers? Risks and benefits * * *? And the all-round management of the employees in the base not only promoted the organic (green) fruit and vegetable planting industry in Wanzai County and surrounding counties and cities, but also better ensured the quality of the company's products and raw materials. Up to now, it has directly benefited 20,000 farmers.

Insist on green scientific research innovation and build brand.

Let products return to nature and highlight local characteristics, which is the purpose and goal pursued by Millennium Company.

The company pays attention to transforming the advantages of ecological resources in Wanzai County into the advantages of enterprise economic development and developing characteristic planting according to local conditions. Established jujube forest food bases in Guanyuanshan and Jiulong, Wanzai County, and obtained? Jiangxi forest food base? Certification; Green fruit and vegetable bases have been established in towns and villages such as Baishui, Jiaohu, Luocheng and Gaocun. At present, the company's base area is * * * 12600 mu.

With the foundation, product research and development should also keep up. Millennium always pays attention to scientific research and development, strives to improve the scientific content and added value of its products, and promotes the diversification, branding and technology of its products. Through continuous innovation, breakthrough and pioneering, in 2004, Millennium Company obtained the certificate of origin and green food certification of jujube cake, which was recognized and protected by WTO 142 member countries after registration. 20 10 Ge Fen project, which was included in the provincial key new product plan, was not only completed and put into production as scheduled, but also derived products such as ginseng, pueraria lobata slices and pueraria lobata noodles. At present, Pueraria lobata products have grown into another leading product of the company, second only to fruit cake products. In 20 13, the mechanical automatic coating process was overcome, and in 20 14, the automatic jujube peeling production line was independently developed, and the national invention patent was obtained, which not only improved the work efficiency, but also solved the problem that jujube could not be completely peeled by hand and needed to be stored in the warehouse.

Today, Millennium Company has developed a series of fruit and vegetable candied products represented by Nanzhao cake from a single variety. Lily product series represented by lily powder and lily noodles; Health products represented by Ge Fen and Gepian; A series of edible mushroom products represented by Agrocybe aegerita and Pleurotus eryngii; There are more than 60 varieties in five series, such as natural grain series products represented by peach crisp and miscellaneous grain rolls. The company has successively won the title of EU organic food base and national food comprehensive quality and hygiene standard.

At the same time, Millennium Company attaches importance to energy conservation and emission reduction, and promotes circular economy. In just 20 14 years, it collected more than RMB1200,000, and carried out many innovative transformations on energy-consuming facilities, such as coal saving, thermal insulation, water saving and efficiency improvement. The company's wastewater treatment system has been transformed, and the discharged wastewater fully meets the environmental protection discharge standards. It has been rated as a clean production enterprise in Jiangxi Province by the Provincial Industry and Information Committee and the Provincial Environmental Protection Bureau for many times.

Go up a storey still higher, give back to the society and carry forward the past.

? Is it good for the world? This is the mind and sense of social responsibility that an enterprise should have. Xiong Liming, chairman of Millennium Company, believes that the development of enterprises is the result of government and social support. Only when enterprises repay the society with true feelings can they win the trust and support of the society and continue to grow and develop. To this end, Millennium Company has invested in subsidizing poor college students, caring for left-behind children, donating money to build teaching buildings and giving back to the society with practical actions for many years.

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