The methods of investigating and measuring customer satisfaction are ()

The methods of investigating and measuring customer satisfaction are: arranging mysterious customers, conducting customer satisfaction surveys, and establishing a complaint and suggestion system.

Customer satisfaction is an index to measure customer satisfaction, and samples are often obtained through random surveys. According to the customer's rating data of specific satisfaction indicators, the corresponding results are obtained by weighted average method.

Customer satisfaction refers to the degree to which customers feel that their explicit, usually implied or necessary needs or expectations have been met. Satisfaction is the feedback of customer satisfaction and the evaluation of product or service performance and product or service itself; Giving (or giving) the happiness level related to consumer satisfaction, including the level below or above satisfaction, is a psychological experience.

Elements of customer satisfaction

1. Commodity elements: quality, function, performance, efficacy, price, design, color, name, fragrance, sound, operability, convenience, instruction manual, etc.

2. Service elements: the atmosphere in the store and in the store; The hospitality attitude of service personnel; After-sales and consulting services.

3. Corporate image elements: social contribution activities (supporting cultural and sports activities, opening facilities for local residents, etc.). ).