Shanghai light-decoration market

Detailed introduction of main lighting markets in Shanghai

1995, 12 Since its opening in February, there have been nearly 20 professional lighting markets and dozens of lighting business districts in Shanghai Lighting City, including Gansu Road, Dongfang Road, Haoshijia, Nine Planets, Chengda, Dongming, Evergrande, Yishan Road, Liuying Road and Cao Yang Road.

Shanghai Lamps City: Opening the Chain Road

Shanghai Lighting City is located at No.25/KLOC-0, Liuying Road, Hongkou District, Shanghai. It started business on199565438+February 18, with a business area of10.5 million square meters and 250 existing merchants. It is the earliest state-owned professional lighting market established in Shanghai, which was restructured from the original Shanghai Mingguang Lighting Factory. "Every household buys a lamp and goes to Shanghai Lighting City", a simple and practical slogan, makes Shanghai Lighting City deeply rooted in the hearts of Shanghai consumers. Shanghai Lighting City firmly grasps the opportunity of reform, opening up and market development, and continues to mature and grow. Since 10, Shanghai Lighting City has won many national, district and municipal honors, and it is the only professional lighting market that has won the title of "Shanghai Service Integrity Unit" and passed the ISO900 1:2000: 2000 quality system certification. In 2003, it was rated as "Top Ten Lighting Markets in China" by the industry.

Han Zonghuai, general manager of Shanghai Lighting City, said: "Achievements can only represent the past. In recent years, the market leadership has been considering seeking new breakthroughs and development. After several years of market investigation and research, we decided to use the mature brand of Shanghai Lighting City to establish a chain lighting city in Shanghai. Therefore, on the occasion of celebrating the tenth anniversary, Shanghai Lighting City Lingshi Boutique Market, a large chain market directly invested and operated by Shanghai Lighting City, debuted. "

Liu Ying Lighting City: Maximizing Retail.

The retail volume of Shanghai Liuying Lighting City ranks first in Shanghai, and it is located at No.35 Liuying Road/KLOC-0, Hongkou District, with a business area of about 20,000 square meters and 66 merchants. This is the first professional lighting market in Shanghai to buy out property rights. The market opened in September, 2002, separated from Shanghai Lighting City by a wall. Advanced market facilities, the introduction of ATMs, equipped with rolling elevators and sightseeing elevators. The shopping environment in the market is elegant, the storefront decoration is high-grade, and there are many brands: NVC, Lisan, Hillina, Kaiyuan, Jihao, air billow, Huayi, Xingrui, Philips, Hailing, etc. According to the average operating area, the retail sales per square meter of Liu Ying Lighting City is the highest in the Shanghai lighting market.

On the opening day of Liu Ying Lighting City, Shanghai publicly promised to pay in advance with 6,543,800 yuan as the deposit. Liu Ying Lighting City should provide consumers with the highest quality, the best service, the best shopping environment and the most reliable credit guarantee. Hu, general manager of Liu Ying Lighting City, told the author that Shanghai Liu Ying Lighting City will be built into a model of Shanghai lighting industry and a center for information exchange, product display and logistics distribution in three years. Let "the light has my transmission". This slogan has spread to thousands of families.

Chengda Lighting City: The development prospect is bright.

Shanghai Chengda Lighting City is one of the largest indoor lighting markets with the best environment in Shanghai at present, with an operating area of 6,543,800 square meters. The market was established in June 2000, with 135 merchants, and gathered many well-known brands at home and abroad, such as NVC, Lisan, Sanxiong Aurora, Li Qian, Xinteli, Guo Yun, Jihao, Westinghouse, Priya, Yaming, Philips, Huayi and Osram. The market has a unique geographical location and convenient transportation. According to Shanghai's urban planning, Zhabei District will focus on developing four major industries, namely, business services, transportation services, real estate and urban industries. Chengda Lighting City is considered as the most potential lighting market by the industry.

Xu Shaocai, general manager of Chengda Lighting City, said that the market attaches great importance to market management and actively promotes the construction and management of market software and hardware. Last year, the market invested more than 3 million yuan to make unified planning and adjustment according to different products, and actively guided merchants to operate one store and one brand without conflict. The image of Dengcheng has been improved, and a brand monopoly area has been formed on the first floor. It is reported that in the near future, the market will invest heavily in the re-integration planning of the second floor on the original basis, attracting a group of powerful high-quality distributors and brand manufacturers to directly settle in, turning the second floor into a high-end boutique lighting area, and shutting out those businesses that do not meet the market requirements.

Haoshijia Lighting Plaza: the support of high-end consumer groups.

Haoshijia Lighting Plaza is located at No.285 Tianlin Road, Xuhui District, Shanghai. The market was established in1998165438+10, with a business area of 13000 square meters and 50 merchants/kloc-0. The market traffic is convenient. Due to the historical changes in Shanghai for nearly a hundred years, Xuhui District has become the most prosperous business district in Shanghai, which has established the status of a high-grade residential area in Xuhui District and is an important part of the urban transportation network system. The three-dimensional transportation network such as subway, light rail, viaduct, inner ring road and urban main roads makes Xuhui District one of the areas with the richest transportation modes and the most perfect transportation network in Shanghai.

Xuhui District has a permanent population of nearly 900,000 and a large number of middle and high-end consumer groups, which has brought huge consumer demand for the decoration of home lighting square. The market has gathered many well-known brands at home and abroad, such as NVC, Philips, OSRAM, Lisan, TCL Lighting, Baxter and Swarow Road. According to some merchants in the market, the market mainly focuses on retail and home improvement projects. Because the facade rent is relatively expensive and the expenses are relatively large, the sales price of lamps is relatively high. With the improvement of the level and popularity of other markets in the city and the further smooth traffic in the city, some tourists will be lost.

Nine planets Lighting Market: Establishing Brand Market

Nine planets Lighting Market is located in nine planets Village, Qibao Town, Minhang District, south of No.6 Bridge on Cao Bao Road, near Hongqiao International Airport and caohejing Development Zone. Shanghai Outer Ring Road passes through the village, with convenient transportation and superior geographical position. Nine Planetary Lighting Markets opened in June 2000, covering an area of 30,000 square meters, consisting of16 I-shaped houses side by side, with 182 merchants. The nine planetary lighting markets seize the opportunity to rely on each other with other professional building materials markets and radiate to the southwest of Shanghai.